How to Use Color to Increase Brand Awareness & Marketing - PowerPoint PPT Presentation

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How to Use Color to Increase Brand Awareness & Marketing

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Learn how color schemes impact brands and how customers react to it here: – PowerPoint PPT presentation

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Title: How to Use Color to Increase Brand Awareness & Marketing


1
How to Use Color to Increase Brand Awareness
Marketing
https//thinkbrandedmedia.com/
2
  • Let's take a basic overview of color and see why
    its so important and how you can use it to your
    advantage.

3
  • Color Theory Basics One way to use color to
    your advantage is to use complementary colors,
    which appear opposite to one another on the color
    wheel. Its based on the colors of red, yellow
    and blue as the primary colors, and orange,
    green, and purple as the secondary colors, which
    are derived from mixing the primary colors.

4
  • The Emotion of Color Like words, color can
    make us feel emotions. Red tends to evoke
    excitement while blue is typically a calming
    color. You may not realize it, but people have
    certain feelings upon seeing your brand or logo
    before they ever find out anything more about the
    company.

5
  • How To Use Color For Your Target Audience Once
    you have a basic understanding of color, you need
    to be aware of who your target audience is. Also,
    while some may not like to admit it, men and
    women have different reactions to color. So, when
    youre designing, know who youre targeting and
    then pick your colors accordingly.

6
Be Consistent With Color Its vital to establish
color consistency if you want your brand to be
recognizable, no matter if its in print or on
the web. Pick a palette of two or three colors
and stick with them in all of your marketing.
7
Remember, dont pick colors just because you like
them, pick them to attract your customers and get
them excited about your brand.
8
THANK YOU!!!
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TRICKS, CHECK OUT https//thinkbrandedmedia.com/b
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