What is social media marketing (SMM) & Importance of Social media - PowerPoint PPT Presentation

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What is social media marketing (SMM) & Importance of Social media

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Social media marketing is a form of digital marketing that involves using social media platforms to promote and advertise products, services, or content to a target audience. Social media marketing becomes a crucial part of the overall marketing strategy for many businesses and individuals because of the widespread use of social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others. – PowerPoint PPT presentation

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Title: What is social media marketing (SMM) & Importance of Social media


1
What is social media marketing (SMM)?
  • Social media marketing is a form of digital
    marketing that involves using social media
    platforms to promote and advertise products,
    services, or content to a target audience. Social
    media marketing becomes a crucial part of the
    overall marketing strategy for many businesses
    and individuals because of the widespread use of
    social media platforms like Facebook, Instagram,
    Twitter, LinkedIn, and others.

2
Importance of Social media in todays business in
2023?
  • There are many advantages to social media
    marketing, including brand recognition, audience
    engagement, and increased website traffic.
    Businesses failing to use social media marketing
    successfully are missing out on what could be a
    valuable part of their overall marketing
    strategy.Social media marketing remains a vital
    component of a business's overall marketing
    strategy in 2023. Its importance is likely to
    continue to grow due to several factors.

3
Here are important key factors of SMM
  • Widespread User Engagement Social media
    platforms have billions of active users
    worldwide. This broad user base provides
    businesses with a vast and diverse audience to
    reach. In 2023, the user base on these platforms
    is likely to continue growing, making them even
    more attractive for businesses.
  • Targeted AdvertisingSocial media platforms offer
    sophisticated targeting options. This enables
    businesses to reach specific demographics,
    interests, and behaviors, ensuring their
    marketing efforts are directed at the most
    relevant audiences. In 2023, these targeting
    options may become even more advanced, providing
    even more granular control.
  • Brand Awareness and Loyalty Consistent and
    engaging social media marketing helps build brand
    awareness and loyalty. In 2023, businesses may
    invest in storytelling and personalization to
    create deeper connections with their audiences.

4
How SMM Works to Build Business
  • Social media marketing is a powerful tool for
    building and promoting a business in various
    ways. Here's how it works to contribute to the
    growth and success of a business
  • Brand Awareness and Visibility
  • Audience Engagement
  • Targeted Advertising
  • E-commerce Integration

5
Brand Awareness and Visibility
  • Creating a PresenceEstablishing and maintaining
    active social media profiles on platforms like
    Facebook, Instagram, Twitter, and LinkedIn helps
    businesses to be visible to a wide audience.
  • Consistent Branding By maintaining a consistent
    brand identity, including logos, colors, and
    messaging, businesses can reinforce their brand
    image.

6
Audience Engagement
  • Content Strategy Sharing engaging and relevant
    content, such as posts, articles, images, and
    videos, helps attract and retain an audience.
  • Conversation Responding to comments, messages,
    and feedback from followers fosters a sense of
    community and loyalty.
  • Interactive Features Using interactive features
    like polls, contests, and live streaming can
    increase engagement and keep the audience
    interested.

7
Targeted Advertising E-commerce Integration
  • Custom Audiences Social media platforms allow
    businesses to target specific demographics,
    interests, and behaviors, ensuring that their
    marketing messages reach the right audience.
  • Ad Campaigns Running paid advertising campaigns
    can boost visibility and reach.

8
For more information Contact us
  • Website www.seosquads.com
  • Contact Number 91 90233-21292
  • Facebook www.facebook.com/seosquadsin
  • Linkedin www.linkedin.com/company/seosquads/
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