The Basics of Branding for Startups at Interics Designs - PowerPoint PPT Presentation

View by Category
About This Presentation
Title:

The Basics of Branding for Startups at Interics Designs

Description:

Based on this, you can craft your brand strategy and brand identity. Brand identity is the sum of all tangible (logo, typography, product features, pricing, name, color, slogan, packaging, etc.) and intangible (company culture, attitude, tone, communication style, etc.) elements of your brand. – PowerPoint PPT presentation

Number of Views:11

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: The Basics of Branding for Startups at Interics Designs


1
FRUGAL BRANDING TM THE BASICS OF BRANDING FOR
STARTUPS
2
Interics Designs Pvt. Ltd.
THE SCIENCE OF CREATING DESIGNS THAT WORK
3
BETTER TIME FOR STARTUPS!
  • There's never been a better time for startups!
    The government is coming up with all kind of
    policies and incentives to promote 'Startup
    India'. There are programs such as Incubator
    Programs Accelerator Programs, benefits such as
    tax exemption, investment funds easier norms,
    etc. to foster entrepreneurship and facilitate
    establishment of startups.
  • Many startups feel branding is only for large,
    multinational corporations with large budgets.
    They feel it's an expenditure they can hardly
    afford as resources are limited in the early
    days, and there are so many other more important
    things to spend their money on.
  • But branding is just as important for new
    startups as it is for established corporate
    players.

4
1.
How Branding helps
  • Branding helps startups focus. It helps you look
    at, and discuss your product or service
    objectively. It helps you articulate values,
    define differentiation and build a communication
    platform that attracts customers something
    thats getting increasingly difficult to do in
    the current scenario of unlimited choices and the
    onslaught of communication via diverse media.

5
  • Branding is a way of communicating your offering
    and value to the world establishing a presence
    and points of difference that will hopefully urge
    consumers to try your product, choosing you over
    others.

6
Basics of Branding
  • A catchy name
  • Finding a good brand name is not easy, and care
    must be taken to ensure its original and unique.
    There are many different ways to select yours.
    Your brand name could convey your brand's
    position or activity or benefit. It could be an
    innovative coinage it could be based on the
    founder's name.
  • A smart way to find your ideal brand name would
    be to shortlist a few names and evaluate them
    based on ease of reading pronounciation,
    relevance and originality. Then, a trademark
    search to check it's not already taken. Last but
    not least, a little market research to check what
    your target audience thinks of it do they like
    the sound of it, does it give positive vibes,
    does it convey what you want it to.

7
A MEANINGFUL POSITIONING
  • Al Reis said You should limit your brand. Thats
    the essence of branding. Your brand has to stand
    for something both simple and narrow in the
    mind.
  • Once youve homed in on a name, a positioning
    slogan is the next challenge. Again, market
    research and analysis is essential. Make your
    positioning brief, make it eloquent, and make it
    relevant. And make sure its not owned by anyone
    else.

8
LOGO DESIGN
  • It's advisable to hire a creative graphic design
    agency to help you with logo design. The agency
    will address issues such as choice of the right
    colours, recognisable shapes, customised fonts,
    colour palette, etc. which all add up to a
    memorable logo.
  • Later, test the logo design for relevance,
    uniqueness, legibility in print, package
    online, appropriateness for the TG, local
    culture, etc.

9
OPTIMISED WEBSITE
  • In the internet age, no company or brand can
    survive without a website. To ensure your
    business is visible online, it's essential that
    your website address ties in with your brand
    name. Infact, if the url is not available, you
    might need to re-think your name.
  • Then, you need website design customised for your
    needs and optimised for a good user experience.
    It should be a fine balance of functionality and
    design showcase your brand, products, strengths
    and values. It should provide an experience that
    makes visitors want to stay on your site and
    recommend it to others.

10
PROMOTIONAL STRATEGY
  • Studies have shown that most people believe their
    business is 'out of touch' if it's not using
    social media and although social networks are
    used for social interaction, they are proving to
    be powerful marketing tools too.
  • Startups need a well-rounded, well-planned
    promotional strategy that blends various media in
    an optimal mix, keeping in mind the product, the
    customer profile, and of course, the budget.
  • A multidimensional approach is required, with
    messaging and design that conveys real value
    while it captures attention. Digital marketing,
    marketing collateral, and advertising all
    avenues must be carefully considered and
    appropriate communication created but in a
    cohesive, consistent way so as to build brand
    identity and brand recall.

11
CONCLUSION
  • To create a brand that endures, value and brand
    strategy must be built on a solid foundation of
    Research and Analysis. At the same time, for SMEs
    only essentials are needed to start this
    exercise. B2B companies need to be aware that
    direct marketings effectiveness needs strong
    foundation of well-planned Branding.
  • A thorough study of the market, customer,
    competition, etc. and even your own offering will
    help arrive at a value proposition that is
    relevant and different. Based on this, you can
    craft your brand strategy and brand identity.
    Brand identity is the sum of all tangible (logo,
    typography, product features, pricing, name,
    color, slogan, packaging, etc.) and intangible
    (company culture, attitude, tone, communication
    style, etc.) elements of your brand.
  • Interics Designs is a full-service Brand
    Communication Agency in India - a strategy
    consultancy, graphic design house and
    communication agency that helps startups and SMEs
    translate their business objectives into a brand
    strategy, which is distinctive, compelling,
    relevant and measurable.

12
  • Interics Frugal Branding TM is a special package
    for startups and SMEs that optimizes
    cost-effectiveness, deliverables and timelines to
    get you started. Its tailored for tight budgets
    and gives new companies a chance to work with
    experienced branding strategists and designers
    who understand the challenges new businesses face.

Place your screenshot here
13
  • Using our skills and experience in Research,
    Strategy and Design, Frugal Branding TM covers
    all the elements that startups need in their
    launch or developmental stage brand naming,
    corporate/brand identity, brand applications, and
    basic guidelines to maintain consistency and
    relevance across touch points - today and into
    the future.

Place your screenshot here
14
Thanks!
  • Don't Forget To Call
  • 020 4106 2614 / 91 7387744422
  • www.intericsdesigns.com
About PowerShow.com