Craft Soda Market Size and Share

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Craft Soda Market Trends, Share Analysis by
2030 The global craft soda market is forecast to
expand at a CAGR of 5.3 and thereby increase
from a value of US7.5 Bn in 2023 to US1.08 Bn
by the end of 2030.Craft soda, a unique and
flavorful carbonated beverage, has been making
waves in the global soft drink industry. Unlike
traditional sodas, craft soda stands out with its
diverse range of flavors and organic ingredients,
catering to consumers growing preference for
natural and artisanal beverages. This article
delves deep into the craft soda market,
exploring its definition, market growth drivers,
restraints, opportunities, market segmentation,
top regional markets, and competitive
intelligence. With an in-depth analysis of the
craft soda landscape, we aim to provide a
comprehensive understanding of this exciting
industry. Introduction and Definition Craft
soda is a genre of soda water enriched with a
delightful assortment of additives, including
fruit and vegetable juices, alcohol, sweeteners,
and other flavor-enhancing ingredients, all
complemented by carbonation. It is renowned for
its unique and delectable taste, often
distinguishing itself from the conventional soft
drink category. What sets craft soda apart is its
commitment to utilizing organic plant and fruit
extracts, frequently sourced from local
farms. These farms typically produce limited
quantities of these artisanal beverages, adding
an element of exclusivity to craft soda. In a
nutshell, the Persistence Market Research report
is a must-read for start-ups, industry players,
investors, researchers, consultants, business
strategists, and all those who are looking to
understand this industry. Get a glance at the
report at https//www.persistencemarketresearch.co
m/market-research/craft-soda-market.asp The
Growing Demand for Healthier Alternatives The
craft soda market is witnessing an impressive
growth trajectory driven by several factors
Growing Inclination Among Young Folks for Natural
Drinks In a world where health-consciousness is
on the rise, the younger generation is
increasingly gravitating towards genuine,
healthier beverages. Craft soda resonates with
these consumers as a high-quality,
health-conscious product that doesnt compromise
on flavor. With busy lifestyles leaving less
time for exercise, young individuals are turning
to craft soda as a refreshing and
health-conscious choice. Health Concerns and
Sugar Reduction The consumption of traditional
soft drinks, laden with sugar, has been linked to
chronic health issues, such as obesity and type
2 diabetes. Craft soda, with its low-sugar
alternatives, presents a healthier option for
consumers. This trend is particularly appealing
to those who want to enjoy carbonated beverages
without compromising their health. High Prices
and Consumption-Related Health Issues
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The craft soda market faces challenges in terms
of high production costs and relatively slower
manufacturing rates compared to conventional soft
drinks. Additionally, the cost of craft soda can
be up to three times higher than regular soda,
with packaging often only available in smaller
quantities. This price point and packaging format
may deter some potential consumers. Growing
Consumer Awareness of Unhealthful
Substances Increasing consumer awareness of the
harmful substances found in soft drinks is a
driving force behind market expansion. Soft
drinks are notorious for their high sugar
content, which leads to elevated insulin levels
in the body. Moreover, the chemicals used in soft
drink coloring have raised concerns about
potential health risks, including the development
of pancreatic, breast, and prostate cancers.
Given these health concerns, craft soda, with its
emphasis on natural ingredients, is ideally
positioned to meet consumers demands for
healthier beverage options. Opportunities in a
Competitive Landscape The craft soda market
faces heightened competition from various other
beverage industries, including flavored water,
functional drinks, and plant-based beverages.
Consumer tastes are evolving, driven by health
consciousness and a desire for unique and
innovative options. New entrants and creative
products have the potential to divert consumer
attention from traditional soda choices. To
remain competitive, manufacturers are exploring
alternative sourcing strategies and improving
production processes. Analyst's
Viewpoint Industry analysts project a promising
future for the craft soda market. The increasing
focus on health concerns and growing consumer
awareness of the benefits of organic products are
expected to be major drivers of market
expansion. Shifting consumer preferences from
high- sugar to low- or mid-calorie beverages,
coupled with a preference for craft soda over
alcoholic beverages, is anticipated to fuel
further growth. Supply-side Dynamics The craft
soda manufacturing industry in the United States
is significantly influenced by growing consumer
awareness of health issues, particularly related
to obesity. Additionally, the regions high
obesity rate contributes to the supply of craft
soda alternatives. While North America and
Europe currently dominate the craft soda market,
expanding sales in several Asian nations are
positioning the region as a potential major
player. Market Segmentation The craft soda
market can be segmented into several key
categories Flavor Categories The Cola Dominance
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The cola category reigns supreme in the craft
soda market, primarily driven by the increasing
demand among younger consumers and millennials.
The unique and unconventional taste of cola
flavor perfectly aligns with the desires of
consumers seeking distinctive soft drink options.
To cater to evolving consumer preferences, craft
soda producers are constantly innovating,
introducing a wide array of unique flavors to
capture market share. Packaging Types Glass and
Cans Take the Lead In 2022, glass bottles
dominated the craft soda market due to their
ability to preserve the flavor and quality of
craft soda effectively. Consumers appreciate
glass bottles for their practicality and
attractive packaging. Moreover, leading companies
in the industry are introducing new products
with innovative packaging designs, combining
freshness, style, and branding to attract new
customers to glass-bottled craft soda. On the
other hand, aluminum cans are growing in
popularity, driven by their eco-friendly
packaging and the rise of small-scale
brewers. Distribution Channels The On-Trade
Dominance The on-trade category, which includes
bars, restaurants, hotels, and nightclubs, takes
the lead in the craft soda market. The
increasing use of craft soda in these
establishments is a key driver of segment
growth. As consumers enjoy craft sodas in these
venues, their disposable income plays a crucial
role in driving product consumption. A consumer
survey conducted by The British Soft Drinks
Association in 2020 revealed a growing preference
for craft sodas in eateries and lodging
establishments. Top Regional Markets North
America A Hub for Natural and Organic
Beverages In 2022, the North American craft soda
market held a dominant position among all other
regional markets. The regions growth is fueled
by consumers desire for natural and organic
beverages. As health consciousness grows, the
demand for craft soda rises, exemplifying the
increasing trend of premiumization and unique
flavor experiences. The region also witnesses a
higher expenditure on beverages with lower sugar
content, driven by health-conscious consumers in
countries like the United States and Canada. To
further strengthen their presence and expand
their footprint, businesses in North America are
actively pursuing smart acquisitions. For
instance, in October 2021, WIT Beverage sold
several craft soda brands to Sprecher Brewing
Co.-Chicago, demonstrating the commitment to
capturing a significant share of the American
market. Opportunities in South Asia
Oceania The craft soda market in South Asia
Oceania is poised for significant growth in the
forecast period. Emerging nations like China,
Australia, and India are witnessing increasing
product penetration, offering promising
prospects for regional expansion. Domestic and
international
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• companies are introducing their craft soda
  products in these developing countries to boost
  sales and reach a wider customer base.
• Consumers in South Asia Oceania are showing a
  growing preference for low-sugar or low- calorie
  drinks, aligning with global health trends.
  Additionally, the regions
• Craft Soda Market Research Segmentation By
  Flavor
• Cola
• Tropical Fruits
• Berries
• Others
• By Packaging
• Glass
• Cans
• Plastic
• Others
• By Distribution Channel

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