MKT 440 Inspiring Minds/newtonhelp.com

1
MKT 440 Inspiring Minds/newtonhelp.com
2
MKT 440 Inspiring Minds/newtonhelp.com

• MKT 440 All Assignments
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
•  
• MKT 440 Week 1 Website Evaluation
• MKT 440 Week 2 Team Product Brainstorm
  
• MKT 440 Week 2 SEO Analysis of a Favorite
  Website
• MKT 440 Week 3 Team Marketing Plan Phase I
• MKT 440 Week 3 Website Marketing KPI
• MKT 440 Week 3 Orabrush Case Study

3
MKT 440 Inspiring Minds/newtonhelp.com

• MKT 440 Week 1 Website Evaluation
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
• Website Evaluation
•  
• Instructions
•  
• Select three websites from different industries
  and different-sized
•  
• companies.
•  
• Write a one-page summary for each website that
  includes the following
•  
• Analyze the website's performance in relation
  to standard

4
MKT 440 Inspiring Minds/newtonhelp.com

• MKT 440 Week 2 SEO Analysis of a Favorite Website
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
•  
•  
• SEO Analysis of a Favorite Website
•  
• Instructions
•  
• Select a small (not a national brand or company)
  website.
•  
• Step 1
•  
• Create a 10- to 12-slide Microsoft PowerPoint
  presentation with
•  

5
MKT 440 Inspiring Minds/newtonhelp.com

• MKT 440 Week 2 Team Product Brainstorm
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
•  
•  
•  
• Product Brainstorm
•  
• Instructions
•  
• As a team, you will create a new product, and
  develop a digital
•  
• marketing plan for the course. Each team member
  will generate an

6
MKT 440 Inspiring Minds/newtonhelp.com

• MKT 440 Week 3 Team Marketing Plan Phase I
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
•  
•  
•  
• Marketing Plan Phase I
•  
• Instructions
•  
• Create an 8- to 10-slide Microsoft PowerPoint
  presentation with
•  
• speaker's notes where you

7
MKT 440 Inspiring Minds/newtonhelp.com

• MKT 440 Week 3 Website Marketing KPI
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
•  
• Watch the assigned weekly videos.
• Select a website of your choosing that sells
  products or services.
• Note You will use this website for both the Week
  3 and 4 individual assignments. 
• Research the company to gather additional
  information (e.g., via an annual report or
  investor relations site).
• Write a 1,050-word analysis of the website in
  which you complete the following 

8
MKT 440 Inspiring Minds/newtonhelp.com

• MKT 440 Week 4 Common Bond Case Study
  Presentation (New Syllabus)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
•  
• Review the website you selected for your Week 3
  assignment. 
• Create a 16- to 20-slide Microsoft PowerPoint
  presentation with speaker's notes about your
  selected website in which you complete the
  following 
• Assess the pros and cons of using an e-mail or
  newsletter strategy to help build and maintain a
  core customer base.
• Describe any content and/or strategies you
  believe will help improve customer e-mail open
  rates and interaction.

9
MKT 440 Inspiring Minds/newtonhelp.com

• MKT 440 Week 4 Common Bond Case Study
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
•  
•  
•  
• Common Bond Case Study
•  
• Instructions
•  
• Resource Common Bond Email Marketing Case Study
•  
• Write a 1,050- to 1,400-word analysis of the
  Common Bond Email
•  

10
MKT 440 Inspiring Minds/newtonhelp.com

• MKT 440 Week 4 Team Digital Marketing Plan Phase
  II Social Media Plan for Your Product
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
•  
•  
•  
• Digital Marketing Plan Phase II Social Media
  Plan for Your Product
• Instructions
• Create a 10- to 12-slide Microsoft PowerPoint
  presentation with
• speaker's notes to develop a social media plan
  for the product that was

11
MKT 440 Inspiring Minds/newtonhelp.com

• MKT 440 Week 5 Final Digital Marketing Plan
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
•  
•  
• Final Digital Marketing Plan
•  
• Instructions
•  
• Combine Digital Marketing Plan Phase 1 and 2 to
  complete your digital
•  
• marketing plan.
•  
• Create a 20- to 22-slide Microsoft PowerPoint
  presentation with

12
MKT 440 Inspiring Minds/newtonhelp.com

• MKT 440 Week 5 Monitoring Online Conversations
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
•  
•  
• Monitoring Online Conversations
•  
• Instructions
•  
• Select a major company of your choice.
•  
• Write a 1,200- to 1,400-word paper that addresses
  the following
•  
• Define Online Reputation Management (ORM) and
  Search Engine

13
MKT 440 Inspiring Minds/newtonhelp.com