3 Most Effective Channels For B2B E-Commerce Marketing - PowerPoint PPT Presentation

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3 Most Effective Channels For B2B E-Commerce Marketing

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he B2B eCommerce industry has multiple business models, including distributors, manufacturers, retailers and wholesalers, selling online. – PowerPoint PPT presentation

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Title: 3 Most Effective Channels For B2B E-Commerce Marketing


1
3 Most Effective Channels For B2B E-Commerce
Marketing
Themejungle
2
There are some vast differences between the B2C
eCommerce and B2B eCommerce.
3
  • Shifting trend from B2C to B2B
  • B2B growth rate by selling channel
  • SEO is also highly effective as it can directly
    improve your brand awareness
  • The most effective B2B eCommerce online marketing
    channels

4
  • SEO

5
  • Build relationships.
  • Know which metrics are important.
  • Choose keywords relevant to your B2B market.
  • Consider other avenues for communicating
    information.
  • Dont forget the fundamentals.

6
  • PPC

7
  • Create thorough landing pages.
  • Tailor your calls to action.
  • Add on business modifiers.
  • Run ads during work hours.

8
  • Email Marketing

9
  • Define the goal of your email marketing
  • Test the frequency of email launches
  • Create an email marketing calendar

10
As soon as possible, create a calendar for
showcases, promotions, holidays, seasonal trends
and so on. This can be quarterly, bi-yearly or
mapped out for the entire year, and will give
your email marketing efforts direction and a full
strategy. Your calendar should reflect your
seasonality, and you can use metrics
year-over-year to grow and refine your efforts.
11
Thank You!
www.themejungle.ooo
079-67772245 cs_at_buildabazaar.com
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