Non Whey Mass Gain Market Future, India Sports Nutrition Industry-Ken Research

1
India Non Whey Mass Gain Market is Expected to
Reach over INR 800 Crore by FY2023 Ken Research
2
Analysts at Ken Research in their latest
publication India Non Whey Mass Gain Market
Outlook To 2023 - by Product (Granules and
Tablets Others), By Metro Non Metro Cities,
By Online Offline Sales Channels and By Flavors
(Chocolate, Banana, Vanilla Others) have
analyzed the market to grow at a robust double
digit CAGR in the forecast period with the
increase in B2B sales, new product launches and
higher sales through online channel. India Non
Whey Mass Gain Market entity analysis (product
suppliers, CF agents, distributors, retailers
customers), market segmentation by Product
(Granules and Tablets Others), By Metro Non
Metro Cities, By Online Offline Sales Channels
and By Flavors (Chocolate, Banana, Vanilla
Others), total addressable market (national
regional) along with company profiles of leading
manufacturers/importers (Medinn Belle Herbal Pvt.
Ltds Endura, Ayurwin Pharma, Accumass, Glanbiss
Optimum Nutrition, Bright Lifecare and Medisys
Biotech Pvt. LTd) and company snapshots of major
online retailers including HealthKart Neulife
have also been covered.
3
Endura Supplements has been the leading player
selling non whey mass gain powder under the
product brand, Endura mass. The company
positioned itself as the market leader by having
strong distribution channel with over 250 sales
people on field with more than 1000 stockists
throughout India. The online sales channel has
been anticipated to grow with almost 35 CAGR
during FY18-FY23. India sports nutrition market
has been growing with a CAGR of 9.7 with
supermarkets, MBO, EBO being the most preferred
distribution channel.   India Non Whey Mass
Gainer Market has been anticipated to expand on
account of various favorable changes encountered
including increase in the number of new entrants
in the market, larger product acceptance in the
country, expanding distribution channels and
higher marketing expenditure undertaken by the
companies. Launch of various new products in
different product genre such as lean mass
gaining, cutting, bulking is anticipated to
expand the target audience. Expansion of
operations to smaller towns, villages and non
metro cities by companies will also play a
pivotal role in the revenue growth of the
industry. Increasing internet penetration
higher number of smart phones users are likely to
boost online sales in the country.
4
Introduction of newer non whey protein base such
as chicken protein, salmon protein, rice protein,
wheat protein and others is anticipated to
diversify and support the market growth. With
higher internet penetration and general increase
in awareness, the non metro cities would
experience revenue growth registering a CAGR of
close to 33 during the forecast period. Various
pockets of opportunity include cities such as New
Delhi, Indore, Vadodara, Nashik, Pune, Bangalore,
Surat, and Ahemdabad. Company would primarily
focus on ways to penetrate non metro cities by
increase in awareness through campaigns
advertisement. Rise in demand for vegan protein
in the country has been a major growth driver for
the market. With enormous vegetarian populations
of more than approximately 360 million people,
there has been a large demand for soy, pea and
potato based mass gainers in the recent years.
Introduction of new flavors expected in future
has expanded companys product portfolios beyond
chocolate flavor. These include kesar-pista,
coffee, Café Mocha and various others. This has
helped companies to gather higher consumer
attention to cater larger sets of audience. The
set of fitness conscious non gym going population
is the biggest target audience for non whey mass
gain products in India. Their estimation
population size has been estimated to increase
with a CAGR of close to 1.5 during 2012-17.
5
For more information on the research report,
refer to below link https//www.kenresearch.com/h
ealthcare/pharmaceuticals/india-non-whey-mass-gain
er-market/149101-91.html   Related
Reports https//www.kenresearch.com/healthcare/ph
armaceuticals/india-nutritional-supplements-market
/123730-91.html The report is useful for
nutraceuticals companies, functional food and
dietary supplement companies and other
stakeholders to align their market centric
strategies according to ongoing and expected
trends in the future.   https//www.kenresearch.co
m/healthcare/general-healthcare/india-fitness-club
s-equipment-market-research-report/627-91.html The
organized players in the India fitness services
dominated the market. Large players in the India
fitness market have started rolling out
franchisees which has led to an increase in the
share of organized players in the
market. https//www.kenresearch.com/healthcare/ph
armaceuticals/vietnam-nutritional-supplements-mark
et/123936-91.html The report is useful for
nutraceuticals companies, functional food and
dietary supplement companies and other
stakeholders to align their market centric
strategies according to ongoing and expected
trends in the future.
6
Contact Us Ken ResearchAnkur Gupta, Head
Marketing CommunicationsSales_at_kenresearch.com
91-9015378249
7
(No Transcript)