India Nutritional Supplements Industry, Dietary Supplements Market Trends - Ken Research

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Launch of Novel Products by Both Domestic and
International Players Operating in the Market to
Drive Nutraceuticals Market in India Ken
Research
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Amway is leading dietary supplements market in
India. By distribution channel, mass
merchandisers dominated the India nutraceuticals
market in year 2016 Health segment dominated the
functional food and beverages market segment in
India. Omega 3 Fatty Acids are expected to drive
the dietary supplements market in India.
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India is a nascent market for nutraceuticals.
Both MNCs and domestic companies in
pharmaceutical and food and beverages business
are continuously involved in launching their new
products in the market owing to the diverse
demand among huge customer base available in the
country. In case of plant extracts and
phytochemicals, Indian companies have entrenched
as suppliers both locally and globally. India has
been an exporter in nutraceuticals market but
with an increase in awareness, product
availability and supply chain infrastructure, the
nutraceuticals industry is booming in domestic
market presently. For instance, Vitalic Nutrition
launched nutraceuticals and dietary supplements
under the brand name Truuth in 2016 in India.
The company has launched this brand in
collaboration with Athena Pharmaceuticals.
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Similarly, the leading company of Sri Lanka,
Plant Herb Lifesciences launched its products and
Big Brother Nutra Care Pvt. Ltd. launched
FreeLadyREGANE First Ever Nutraceutical
Product for Menopausal Women in India in May,
2017. All these companies and many others
launched these products in India looking at huge
customer base and increasing demand and are in
plans to invest huge amounts on marketing and
promotion. Vitalic nutrition announced that
company is in plans to invest INR 100 crores (USD
15.4 million) on promotion of Truth brand in
India. The trend is expected to increase the
usage of nutraceuticals in India, hence driving
the market. Ken Research in its latest study,
India Nutraceuticals Market Outlook to 2021
suggested vitamins and minerals in dietary
supplements segment will continue to dominate the
market
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during the forecast period. Deficiency of vitamin
D will act as driving factor with approximately
65 of the population being deficient of vitamin
D. India nutraceuticals market is likely to
showcase growth at a rapid rate during the
forecast period. Rising awareness about
nutraceuticals, presence of undernourished
population and elevating prevalence of obesity
and diabetes are the factors which are expected
to foster future growth. The report provided
information on market size for India
nutraceuticals market, India nutraceuticals
market segmentations on the bases of dietary
supplements, functional food beverages and
distribution channels, regulatory landscape,
import and export scenario, trends and
developments and competitive landscape.
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Key Topics Covered in the Report Protein and
Amino Acid Supplements Sales in India Dietary
Supplements Market Trends India Nutritional
Supplements Market India Nutritional Supplements
Industry Anti Oxidants Food Category
Growth Licorice Medicine Sales in India Trends in
Dietary Supplements Market India Nutritional
Supplements Market Competition India Vitamin
Supplement Market Probiotics Market in
India India Nutraceutical Market India Functional
Food Industry
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maceuticals/india-nutritional-supplements-market/1
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Marketing Communications query_at_kenresearch.com
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