India Nutritional Supplements Market Future Outlook to 2021: Ken Research - PowerPoint PPT Presentation

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India Nutritional Supplements Market Future Outlook to 2021: Ken Research


Functional foods and beverages dominated the Indian nutraceuticals market with revenue share of ~% in 2016. For further reading click on the link below: – PowerPoint PPT presentation

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Title: India Nutritional Supplements Market Future Outlook to 2021: Ken Research

India Nutritional Supplements Market Future
Outlook to 2021 Ken Research
How is India Nutraceuticals Market
Positioned? The revenues of India nutraceuticals
market are observed to continuously increase at a
CAGR of during the period of six years from
2011 to 2016. In 2016, revenues of the overall
India nutraceuticals industry were recorded as
USD million. The increase in occurrence of
lifestyle diseases such as type II diabetes,
hypertension, cancer and others have created
awareness about health and wellness especially
among the middle class Indian population is
acting as one of the major drivers for
nutraceuticals market in India.
The growing trend towards preventive healthcare
in the country has resulted in entry of diverse
type of market players in the country. The major
example of this could be listed in a form that
pharmaceutical companies such as Novartis, GSK
and Cadila Health have launched their dietary
supplements in the market. By Dietary
Supplements, and Functional Foods and Beverages
Functional foods and beverages dominated the
Indian nutraceuticals market with revenue share
of in 2016. Presence of large number of
undernourished population over the years, aging
population and rising obesity has led to elevated
prevalence of lifestyle diseases, which
necessitates the consumption of functional foods
and beverages, hence driving the market.
Consequently, the market has observed the
increased sales of functional yoghurt, fortified
biscuits and bread, cereals, edible oil and
functional gum.
  • By Distribution Channel The mass merchandisers
    segment in Indias nutraceuticals distribution
    channel took lead by capturing maximum revenue
    share worth , thus generating revenue worth USD
    million in the year 2016. The mass
    merchandisers dominate the market due to high
    presence of bourn vita, horlicks and
    Chyawanprash. Other major distribution channels
    include pharmacies, door-to-door sales,
    pharmacies and mail orders.
  • Dietary Supplements Segmentation by Type of
  • Vitamins and minerals dominated the market with
    revenue share of in 2016. The intake of
    vitamins and minerals supplements has increased
    over the years due to the high prevalence of
    vitamin deficiency in India. In 2016, it was
    observed that - of Indians had deficiency
    of Vitamin D and were insufficient. Probiotics
    supplements market grew at CAGR from 2011-2016

and has been recorded as the fastest growing
segment in the dietary supplement market of
India. High consumption of tobacco, westernized
food and spices coupled with malnutrition has
resulted in large prevalence of digestive
diseases in India. Functional Foods and
Beverages Market Segmentation by Food
Category Health segment dominated the functional
food and beverages market with a revenue share
worth in India functional foods and beverages
market in year 2016. With the increase in
diseases such as chronic diseases caused due to
obesity, aging and under-nourishment among
Indians, there has been increase in the health
supplements over the years. One in every five
people in India has at least one chronic disease
such as cardiovascular, respiratory and metabolic
disorders. Doctors are prescribing more number of
health foods to fulfill the deficiencies of
nutrients which cause
diseases. Digestive and energy boosters segment
is observed to capture and of the total
share in the revenue of functional foods and
beverages in India. Competitive Landscape Amway
is leading India functional foods and beverages
market by grabbing revenue share worth in
2016, majorly due to its solidifying position in
the energy drinks segment. The acquisition of XS
energy brand in 2015 was one of the major driving
forces behind generating such high revenues in
India. Along with its well established brand
Nutrilite, Amway majorly sells all plant
protein powder in India functional foods and
beverages market. Additionally, its direct
selling marketing model coupled with the trust
associated with the company over a period of
years has uplifted Amways goodwill. Other major
players operating in market include GSK and
Abbott Nutrition, Baidyanath Group, Modicare,
Himalaya and Piramal Healthcare are some of the
other significant players operating in the India
functional foods and beverages market with the
remaining collective revenue share of in
2016. India Nutraceuticals Market Future Outlook
Projections India nutraceuticals market is
expected to witness growth at a CAGR of during
the forecast period of four years from 2016 to
2019 owing to the presence of both international
and domestic players in the market. Domestic
players though are expected to generate high
revenue from the growing demand for natural
supplements in the market whereas international
players are expected to generate revenue through
increased awareness of their products. Moreover,
the international players have been observed to
set up their manufacturing plants in India in
recent years which are expected to benefit them
during the forecast
period as their products would be easily
available, would have high visibility and would
be more affordable. However, the growth is
expected to decline in between 2019 and 2021
owing to the fact that market would be flooded
with nutraceuticals by this period, and the
companies would compete on the basis of price.
Key Topics Covered in the Report India Market
Growth Nutraceutical India Functional Beverage
Market Probiotics Market in India India
Nutraceutical Market India Dietary Supplements
Market Trends India Anti Oxidants Food Category
Growth India Nutritional Supplements Market
Competition India Functional Beverage
Market Growth Vitamin Supplements Market India
  • India Swisse Wellness Nutrition Multi Vitamin
  • For further reading click on the link below
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  • Related Reports by Ken Research
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Contact Ken Research Ankur Gupta, Head
Marketing Communications
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