How Much Does an eCommerce Website Cost? - PowerPoint PPT Presentation

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How Much Does an eCommerce Website Cost?


As all eCommerce sites are not the same,the average cost of an eCommerce website depends of various factors like platform, requirements and customizations, as every eCommerce startup has different needs. – PowerPoint PPT presentation

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Title: How Much Does an eCommerce Website Cost?

How Much Does an eCommerce Website Cost?
Considering that eCommerce sales worldwide in
2018 is expected to cross 2.77 billion USD,
everyone is either running an eCommerce website
or busy setting up one

Before we even begin to answer the question how
much does an eCommerce website cost, lets
understand that eCommerce is a channel of doing
business, and in many ways, it is no different
from any other modes of doing business. The
same rules of business apply research
demand-supply gaps, invest in people and
processes, promote your offerings, build systems
to serve better, keep learning and stay agile.
With that context, itll be fair to say you
cannot expect to invest 10 in an ecommerce
website and look forward to making a couple of
million dollars a few months later. As all
eCommerce sites are not the same, the average
cost of an ecommerce website depends of various
factors like platform, requirements and
customizations, as every ecommerce startup has
different needs.

eCommerce Website Cost 2018
4 Most important factors in budgeting for an
ecommerce website
  • When you ask the question How much does it cost
    to build eCommerce website?, There are numerous
    factors youll need to consider.
  • However, not all of them are of equal
    simportance. Hence, before we proceed to list out
    all the factors that go into the total costing,
    well take up the four most important factors
    that will most influence your budget in both
    financial as well as strategic sense.
  • Lets take up each of these four factors briefly.
  • The traffic, conversion and sales goals you
    expect to achieve
  • Your systems should be designed to handle the
    load you desire to have. Design parameters will
    be drastically different for sites targeting 500
    visitors a month and sites targeting 250,000
    visitors a month. Naturally, your budget changes

eCommerce Website Cost 2018
2 .The number of products you plan to offer for
sale over time If you are selling only two
products, say, half-pound pack and one-pound
packs of Italian roast espresso coffee beans,
your database doesnt have too many variables to
deal with. Compare it with an online store
selling 250 different types of tees in 3 sizes
(S, M, L), the product pages and the database
requirements grow huge.
3. Ongoing marketing activities in-house vs
outsourced No matter what an expert tells you
online marketing and SEO is never a one-time
thing. You need to do it on a regular basis, or
else you will quickly fall off the search engine
results. Whether you have an in-house team to
carry out the promotional activities or whether
youll be taking help from an agency thats
expert in online marketing will become decisive
in the long run.
eCommerce Website Cost 2018
4 . Available technical resources for future
maintenance Just because a site is up and
running right now, there is no guarantee it will
run smoothly forever. A large number of issues,
both minor as well as severe, can result from
regular events like upgrades in 3rd party
software to attacks with malicious intentions. Do
you have a team to handle that? Or would you
instead outsource to website development agency
to do it? Now that you have a better overview
of the four most important factors in eCommerce
web design pricing, its time to get into the
technical details. Lets start at the beginning
domain name and hosting.
eCommerce Website Cost 2018
ecommerce Domain and Hosting Costs
You begin by finalizing a name for your venture.
Unless youre looking for a prized name (e.g. or a short name (e.g., you can get a domain between USD 10
and USD 20 per year.
A catchy or an easy-to-remember domain can be
very expensive to buy. Such investments, however,
arent advisable for startup companies.
eCommerce Website Cost 2018
Hosting fees can vary widely because of the range
of services you wish to retain. These services
are technical, and therefore, its a good deal
easier to compare between one service provider
and the other.
If you intend to start at a moderate level,
hosting a eCommerce website will fall in the
range of USD 20 USD 40 per month on a dedicated
hosting service provider like Linode or Digital
In many cases, however, it will not cover Payment
Card Industry Data Security Standard (PCI DSS)
compliance a secure payment environment
required for companies that "accept, process,
store or transmit credit card information"
ecommerce Web Design
eCommerce web design costs can vary
significantly, and thats a bit of irony because
its not always easy to tell a good design from
an average one. Its perhaps a good idea to think
from the customer viewpoint.
eCommerce Website Cost 2018
If the design is pleasant, easily navigable and
well-laid, without looking gaudy, cluttered or
too-easy-to-please, its got most things right.
Its important to present your products in a
neat, organized manner, especially when you have
a large collection. The site
represent this in a good way.
eCommerce Website Cost 2018
eCommerce platforms have theme available, and
some of them are free as well. Obviously, the
paid ones are better in all aspects and youll be
spending between 50 and 250 in buying the
themes. But halt, thats not all Youll want to
customize these themes. Customizing themes takes
a lot more expertise and you can expect to spend
upwards of 1,500. Even when you buy ready-made
themes from sites like, youll
still need moderate to massive changes.
eCommerce Website Cost 2018
The discussion of eCommerce website design cost
cannot be complete without considering costs for
product images. Depending upon the number of
products you carry, do park a budget for product
photography. ecommerce Programming for
functionality and customization Think of
functionality as a cross between branding and
customer experience, powered by coding. Major
eCommerce platforms like Magento will have own as
well as third-party extensions written for needs
similar to yours. Its wise to check out those
solutions before you code your own, but at the
same time its unlikely that youll get things
exactly the way you want them. Either the coding
might be fractured, or it leaves out a feature or
it isnt robust enough.
eCommerce Website Cost 2018
11 has functionality, as in this
design-your-purse offering, requires specialized
eCommerce Website Cost 2018
Your eCommerce website development agency should
be able to audit whats available and whats
missing. It can also tell you which extensions
are likely to go bad from software upgrades in
which case your customized code will turn out to
be a winner in the long run.
To better understand how two major eCommerce
platforms compare, you might want to refer to our
post on Magento vs Shopify. ecommerce website
integration, setting up and configuration There
are a number of integrations a fully functional
eCommerce website needs to have that can include
inventory, database with customer and product
details, social media platforms, payment gateways
and third-party services. Apart from cutting
operational costs, integrations hugely improve
customer experience, provide superior marketing
solutions and make the purchase process easier,
faster and more secure.
eCommerce Website Cost 2018
Just before the site goes live, all diverse
pieces of code, graphics and database must be set
up to perform as one single website. All the
detailed, minute configurations must be tuned to
perform at their optimum levels and work as a
whole. Training and maintenance for an ecommerce
website When you are discussing details of how
much does it cost to build an eCommerce website
with different agencies, youll find some
agencies quote separately for training while
others include it as a part of the setting up
(and occasionally that of configurations). It
isnt about right or wrong, its just that
different agencies operate differently. No matter
what, an eCommerce website design thats fairly
extensive will need training and documentation
for managers to operate the site. How much of
maintenance will be required is a bit of an
open-ended question, since it will depend to a
great deal upon what strategic changes you make
along the way product changes, updates, adding
entirely new lines of products, refund policy
changes and so on.
eCommerce Website Cost 2018
An important rule to follow, however is this
Even if it sounds a little on the higher side, be
willing to spend more on maintenance, because it
will more than pay off in the long run.
Training is mostly a one-time expense, However a
lot of vendors do bake in the training cost in
the solution proposal which makes the one time
training free. Maintenance, on the other hand, is
something youll need for the entire life of the
website and will likely cost you roughly 15 to
20 of the overall solution cost.
SEO and marketing for your ecommerce website
As clarified earlier, SEO and digital marketing
is not something you can do once and forget it
forever. Its absolutely an ongoing process and
needs as much expertise as any other area.
Remember, websites that remain in page 2 or later
in search engine results have a tough time
surviving in the long run.
eCommerce Website Cost 2018
A search for buy leather jacket UAE brings up
591,000 results. The objective of SEO is to bring
your site as close to the top as possible.
eCommerce Website Cost 2018
Since SEO and marketing are not precise sciences,
any leading digital marketing agency or top SEO
agency will need to apply and improve their tools
continually, in order to make sure you rank
Considering this, fees around 10,000 to 15,000
a year would be charged for marketing and related
activities of a mid-sized eCommerce website.
Summing up
Needless to say, every need is different and one
size cannot fit all. through this post on how
much does it cost to build an eCommerce website,
weve tried to help eCommerce startups of all
size. Surely youd like to figure out more.
If you are looking to start an eCommerce website.
Just Contact us or visit our eCommerce website
development service page. Our team will be happy
to speak with you.
eCommerce Website Cost 2018
About Infigic
Infigic is a full service B2B and B2C focused
Digital Agency serving clients globally ranging
from Small Businesses, Start-ups to Large
Enterprises. We are an all-round agency with
tremendous experience in Ecommerce Application
Development, Mobile App Development, Web
Application Development More.
eCommerce Website Cost?
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 91-79-4004902 Website
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