4 Elements Needed for an Effective Digital Marketing Strategy to Boost Your Sales - PowerPoint PPT Presentation

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4 Elements Needed for an Effective Digital Marketing Strategy to Boost Your Sales

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Digital Marketing Strategies are very important for the business sales . To get the Strategies see the PPT till end – PowerPoint PPT presentation

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Title: 4 Elements Needed for an Effective Digital Marketing Strategy to Boost Your Sales


1
4 Elements Needed for an Effective Digital
Marketing Strategy to Boost Your Sales
2
  • Have you integrated your digital marketing
    strategy with your marketing activities yet?
  • Do you know how to even design a digital
    marketing strategy which can help your business
    grow exponentially?
  • Hire trustworthy digital marketing services
    provider to avoid future strategy failures.
  • Devise a Strategy now!

3
  • Marketing has always been at the center of all
    businesses because it can be described as a
    process which brings customers towards the
    business. Earlier, marketing was simply informing
    potential customers about the products services
    of the business with the help of newspaper ads,
    hoardings and pamphlets et-cetera, which is not
    just expensive, but also ineffective at times.
  • The digital era brought upon a new form of
    marketing, Digital Marketing, which simply means
    marketing with the help of internet technology.
    It can amplify the results if the strategy is
    just devised perfectly.

4
  • Digital marketing can also be described as a form
    of marketing with the objective of capturing
    potential contacts converting them in sales,
    with the help of different digital tools. An
    effective digital strategy shall have a defined
    goal and all the tools shall be directed towards
    achieving that goal. The following are some of
    the elements to formulate an effective digital
    marketing strategy-

5
  • Content Strategy
  • Content drives marketing!
  • But good content is not everything i.e. if you
    create good content and then you expect visitors
    to just show up engage or interact, is simply
    lame. Good content requires a good strategy i.e.
    plans like editorial calendar, social media plan,
    optimization, customer engagement, conversions
    and many more. A good content strategy ensures
    target audience to see the content and preferably
    like it. Always know where whom are you
    addressing to before creating content. Knowing
    the goals KPIs help to measure success achieved
    by different marketing efforts.

6
  • SEO is the Key to Digital Marketing
  • Every digital strategy keeps SEO as their main
    component because it helps the
    business get traffic. A good content is not just
    reader-friendly, but also search engine friendly.
    It is a belief that if Google cannot find your
    content, no one else can either. A SEO plan
    includes the following
  • Keyword Search- Keywords are basically search
    terms/ phrases used by the customers into search
    engines to find information about different
    products services. A good content needs to
    incorporate relevant keywords to rank high on
    search engines result pages (SERPs) because it
    will enable the business to get more traffic. You
    can even use paid ads to enable users to directly
    land on your webpage.
  • Link Building- It is basically requesting other
    quality websites (similar content) to link to a
    page on your own website with specific keywords
    to increase credibility and traffic.
  • Social Networking- Social media and forums are at
    their peak now. Facebook, Twitter, Instagram or
    Snapchat et-cetera has grown out of the only
    socializing website title to even a bigger
    platform for businesses to market their products
    services. It can be effectively used by you to
    share content with a larger customer base and
    attract more consumers to your business. It can
    be used to increase customer interaction
    loyalty with the help of good-engaging content.

7
  • Inbound Marketing over Interruption Marketing
  • Interruption marketing is basically all the paid
    ads on Google or Facebook et-cetera. They are
    sponsored content which is mostly ignored by the
    generic users. While inbound marketing helps you
    to get organic visitors because of the
    credibility and the fact that the content is
    something of the users interest. It might not be
    as easy as it sounds, but it is surely worth it.

8
  • Websites Mobile Apps
  • It accommodates the landing pages, webpage
    content, website architecture, mobile app design,
    security coding and various other elements. The
    landing pages and website content need to be
    optimized to achieve the goals of the business.
    It should have a user-friendly design/ interface,
    bug-free and should be able to function smoothly
    to not just attract the users, but also to retain
    them.

9
  • Implement a Strategy Stay Ahead of Your
    Competition
  • As soon as you devise a strategy, you can
    implement it to boost your sales. Always staying
    up to date about different tools and marketing
    tactics allows you to stay ahead of your
    competition. Social media optimization services
    are different from blogs, press releases and
    guest blogs et-cetera, but all allows you to
    aware your customers about your products
    services and expect them to make a purchase.
    There is no golden rule of strategy formulation,
    but the above points are essential elements to
    devise the perfect plan and achieve your digital
    marketing goals.
  • Start Digital Now!

10
  • Thank You
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