How to Develop a Powerful Email Marketing Strategy from Scratch

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(No Transcript)
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How to Develop a Powerful Email Marketing
Strategy from Scratch
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Whats the Importance of Email Marketing?

• Email marketing is one of the most powerful
  digital marketing strategies that involve sending
  emails to customers and prospects. Marketers use
  it to expand their audience base, drive
  conversions, and increase revenue. Before you
  optimize your campaign, you have to ensure you
  have an excellent email marketing strategy in
  place.
• To achieve your overall marketing goals, a
  well-crafted email marketing strategy is vital.
  If done right, youre bound to receive a higher
  return on investment and grow your business
  quickly. Knowing how to plan and execute your
  email campaigns right is the first step towards
  converting one-time buyers and prospects into
  loyal customers.

Email helps to nurture leads and convert them to
customers. It is the leading communication
channel, with about 99 of consumers checking
their emails every day. With email marketing, you
own your list. A social media channel can suspend
or delete your account at any time, without
notice. But with email, youll retain your list
together with your leads, and no one can take
that away from you.
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Developing Your Email Strategy

• Email converts better than social media or any
  other channel. Consumers purchase products that
  are marketed via email more than those they find
  elsewhere. Research has proven that the average
  order value of an email is about three times more
  than that found on social medial.

Whether you are new to email marketing, or you
have a strong email program in place, you can
pull more revenue through email marketing. All
you need to do is to refine your strategy using
the right tactics. Heres how you can develop
effective email marketing strategies from scratch
Create an Email Marketing Team
For you to perfect your email marketing strategy
and ensure its effective implementation, you need
people with experience and expertise wholl be
responsible for optimizing all aspects of your
email program. Having an expert for each email
marketing facet will help you get the most out of
your email marketing efforts. You can bring in a
strategist, email designer, front end developer,
quality assurance team, and copywriter to the
team.
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Grow Your Contact List

• The strategist will ensure you target the right
  customers during the entire customer lifecycle.
  The email designer is tasked with personalizing
  content, enhancing visuals and typography, and
  optimizing the emails for multiple device
  consumption to increase conversions.
• For your emails to work well on different apps
  and devices, a quality assurance team has to be
  present. An excellent email should be made of
  content that sells, and thats why you need a
  copywriter in your email campaigns.

Since you need more people to send your emails
to, you have organically increase your customer
base. You can start building your list from your
website visitors and blog by enticing them to
sign up. Next, you can integrate your social
networks and physical contacts to explain to your
customers and followers the benefits of becoming
part of your mailing list. To spice things up a
little bit, you can use incentives to drive
sign-ups and consistently add value to the
contacts. A newsletter subscription is an
effective way of encouraging sign-ups.
Identify Your Email Marketing Goals
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Design Highly Responsive and Engaging Emails

• clear email strategy is needed in order to make
  your campaign successful. Youll have to define
  why youre sending your email and what you expect
  to achieve afterward. The success of your
  strategy will depend on how much ROI, A/B
  testing, and campaign performance you achieve.
• Goals will help you determine what you hope to
  achieve from your email marketing campaign. What
  are some of the email marketing goals you should
  consider? Is it
• To increase sales
• To win over new customers
• To build robust relationships with your current
  customers
• To increase brand visibility and loyalty
• To increase web traffic

When designing your email campaigns, you should
consider the customers demands.
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Conclusion

• The digital realm requires diverse, engaging
  content with visual elements to attract
  audiences. For your emails to drive desired
  results, they should be mobile-responsive and
  visually appealing. Your subscribers will only
  read through content that is attractive and
  engaging. Therefore, you should ensure that your
  emails reflect your goals.
• Dont write long emails that take time to load.
  You should create short, concise content that is
  readable and deliverable. Find the right balance
  between your text and images to capture your
  contacts attention.
• To enhance your customers reading experience,
  arrange your message items in such a way that
  guides them to the actionable content. This will
  also make your purpose and identity very clear.
  Use colors to influence your customer psychology
  towards your email and brand. The colors should
  also suit your segmented demographic and
  context.Remember, you can also reinforce your
  brand and value by using transactional emails.
• Before sending out your emails, you should test
  them first to ensure that all the links are
  working, CTAs are very clear and responsive,
  images are well optimized, and the content is
  relevant with no typos.

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• Email marketing offers plenty of golden
  opportunities that digital markets can utilize to
  boost profit and build stronger connections with
  their subscribers. An email marketing strategy
  can yield much success if you understand your
  target audience better. With Groundhogg help, you
  can boost your email marketing campaigns
  performance and increase your conversions.

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Contact Us

• Address - 889 Clarkson AVE, Brooklyn, NY, United
  States, New York
• Phone - 347-416-5655
• Email - hello_at_sleekwebdesigns.com
• Website - https//sleekwebdesigns.com/
• Blog - https//www.blog.sleekwebdesigns.com/how-to
  -develop-a-powerful-email-marketing-strategy-from-
  scratch/