Why Landing Page Design Services Boost Conversion Rates

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The Benefits of Landing Page Design Services for
Effective Marketing Results

• https//goodmanlantern.com/

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One of the main goals of many marketing
strategies is to increase lead generation and
conversion rates. Prospects need a vehicle that
takes them from one destination to the next to
jumpstart that process and help drive their
decision-making. And that vehicle takes the form
of a landing page. The beginning of the sales
funnel consists of targeted content enriched with
search engine optimisation techniques. Once weve
gained a prospects attention, we need to provide
valuable content that is either solution-driven
or information-based. Then, we need to create a
distinct direction they can take to find out
more, connect with our business, or, better yet,
make a sale. The link they click on to take
them further should lead to a landing page. This
begins the second phase of the sales funnel
journey. Now, its a whole other ball game.
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When someone visits your website, you only have a
few seconds to capture their attention and
persuade them to stay. But with the help of an
effective landing page, you can shorten the
prospects journey and guide them toward your
desired action. A landing page for marketing is
a web page that allows you to capture a visitors
information through a form or other interaction.
Typically, a landing page is used in digital
marketing campaigns as a way to collect leads for
sales or marketing purposes. Landing pages need
to be well-designed and relevant to the campaign
they are being used for to be effective. Lets
take a deeper look into this marketing practice
and how it benefits businesses.
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What is a Landing Page?

• A landing page is a stand-alone web page designed
  for a specific purpose, such as collecting leads
  or driving conversions.

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For example, if you are running a campaign to
promote a new product, your landing page creators
should provide information about the product and
include a form for visitors to sign up for more
information. If you are running a campaign to
increase brand awareness, you should design your
landing page to capture attention and drive
traffic to your website. Landing pages can
differentiate between a successful campaign and
one that falls flat.
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The Pros of Landing Pages

• A landing page for marketing limits navigation to
  help visitors focus on the goal rather than being
  distracted by multiple links. The simplicity of a
  landing page can be key to its success. Thats
  because it makes it easier for prospects to take
  the desired action.
• In general, landing pages convert more traffic
  than other web pages. It makes them an essential
  tool for any business looking to increase its
  online sales. A report published by Unbounce
  states that the average landing page conversion
  rate is just under 10, which is considerably
  high compared to others. According to Adoric, a
  successful campaign on social media runs a
  conversion rate of 2.

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Landing pages are aesthetically pleasing. Theyre
a marriage of striking designs and direct
information with a strong call to action. If
youve attracted and delighted a potential
customer, a professional landing page design
company can help them complete their venture and
nudge them in the right direction. You must
include several key elements to make a landing
page successful. The page must be relevant to the
target audience and the product or service you
promote. The headline and copy should be clear
and concise, and the page should include a strong
call to action. Finally, the page should be
tested frequently.
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Website Must-Haves

• A websites homepage is typically designed to be
  a general overview of the sites content. It
  should have links to other pages where the user
  can find more specific information. On the other
  hand, landing pages are designed with a specific
  purpose in mind usually to promote a product or
  service and they make this purpose clear to the
  user right from the start.

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This can be an effective approach for businesses
that want to maximise the chances of conversion,
as it eliminates the need for the user to
navigate through the site to find what theyre
looking for. However, its important to note
that landing pages should not replace a websites
homepage rather, they should complement it by
providing additional information about specific
products or services. Below are some essential
pages you need to include in your website that
will further aid you in your quest for
conversion.
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About Us

• The about us page is one of the most important
  pages on any website. It helps customers get to
  know the brand and builds trust by putting a face
  and a story to the name.
• The about us page should be well-written,
  informative, and easy to navigate. You should
  also update it regularly to keep customers
  informed about the latest news and developments
  at the company.
• An about us page that is neglected or outdated
  can damage a companys reputation. It will
  discourage customers from engaging with a
  business. By developing a strong about us page,
  online retailers can create a valuable asset that
  will help them build relationships with customers
  and encourage loyalty.

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Service Page

• Even the best products and services wont sell
  themselves. You need to have a well-crafted sales
  page designed to convert visitors into paying
  customers.
• To create an effective sales page, you need to
  understand your customers and their needs
  completely. Only then can you determine what copy
  and design best suit their needs and position in
  the sales journey.
• If you sell too hard at this point, you risk
  turning your client away. If you undersell, you
  may lose the sale. The key is to strike the
  perfect balance between these extremes. You can
  create a sales page that will help you close the
  deal.

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Contact Us for Landing Page Design Services

• Having a readily available and accessible contact
  us page is more important than ever in todays
  digitised economy. In the age of convenience,
  people want to get information fast. Having your
  customers search for your contact information or
  copying and pasting an email address to send you
  an email can be frustrating and time-consuming.

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By having a contact us page that is easily
accessible, you are providing a valuable service.
It will save your customers time and hassle. In
addition, by making it easy for your customers to
reach you, you are creating a responsive and
helpful customer service environment. This type
of customer service will foster loyalty and
inspire repeat business. Therefore, it is in your
best interest to ensure that your contact us page
is up-to-date and easy to find.
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A custom-crafted, simple, and informative website
is crucial to the success of any business. But if
you want to bolster your conversion rates and
seal more deals, incorporating a landing page can
elevate your efforts for certain campaigns.
Need some assistance in building the ideal
landing page? As a landing page design company,
Goodman Lantern offers innovative solutions to
generate leads and help turn those leads into
customers. Connect with us today to learn more
about our landing page design services.
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THANKYOU!

• Goodman Lantern

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• Email

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• 1 9292993999

• hello_at_goodmanlantern.com

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