Complete Digital Marketing Guide - PowerPoint PPT Presentation

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Complete Digital Marketing Guide

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Any opportunity that can help to connect with the targeted audience is the opportunity to acquire a lead. Digital marketing strategy is all about trial and error and demands patience. But with an effective digital marketing strategy, timely analysis, and reworking on mistakes can help to get the most organic and fruitful results. If you are not sure how to do the right digital marketing for your business, hire a Digital Marketer Ahmedabad for effective results. Book your consultation call today. – PowerPoint PPT presentation

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Date added: 15 November 2022
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Title: Complete Digital Marketing Guide


1
Complete Digital Marketing Guide
  • By Pixenite Pvt. Ltd.

2
What is Digital Marketing?
  • Digital marketing, a.k.a online marketing, refers
    to all the efforts to reach the target audience
    via the internet route. Businesses leverage
    business using various digital channels like
    social media channels, video, website, email, and
    many more to connect with current and potential
    customers. Now people rely on digital marketing
    to learn more about the brand.

3
Types of Digital Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Email Marketing
  • Search Engine Marketing
  • Content Marketing
  • Influencer Marketing
  • Video Marketing
  • Inbound Marketing

4
Search Engine Optimization
  • Commonly known as SEO, it is a process to
    optimize the ranking of the website in order to
    rank higher in the search engine results pages.
    These higher ranks help to generate more organic
    results on the website. For example, if a user
    search query is " Best Digital Marketing Agency
    in Ahmedabad ," now it will show the number of
    results, but only a few are able to make it to
    the top, and that's because of various factors,
    and seo is one such important factor.

5
Common SEO Approach
  • User-generated content (UGC) refers to online
    material created by someone who is not
    representative of the brand. It can include
    reviews and ratings by customers and backstories
    about brands that employees share. More
    user-generated content will have a brand that can
    position them as the most trusted and reputed in
    the market.

6
On-Page SEO
  • It refers to the practice where web page elements
    are optimized, including meta tags, content,
    links, anchor text, title, and a lot more. It is
    done to make sure that the website has a high
    level of EAT(Expertise, Authoritativeness, and
    Trustworthiness).

7
Off-Page SEO
  • It refers to activities that are done outside the
    website in order to boost rankings. It generally
    includes guest posting, sharing on social media,
    building backlinks, broken link building,
    newsletters, and much more.

8
Technical SEO
  • It is an advanced stage of SEO where it is more
    about the technical aspect of the website that
    focuses on indexation, crawlability, and
    performance. This technical aspect is the most
    important one, as, without it, your website won't
    be able to achieve high rankings. The site needs
    to be free-from content plagiarism, secured,
    mobile optimized, and fast loading and many other
    things go behind the scenes.

9
Social Media Marketing
  • With 4.5 billion social media users, you might be
    well versed in the importance of social media
    marketing in business, irrespective of its size.
    There are billions of businesses available on
    social media how you stand apart from the crowd
    of the sea using smart social media marketing
    matters. An effective marketing campaign can
    create an actual buzz around the brand. Social
    media campaigns can be both paid and unpaid.

10
Top Social Media Channels
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Snapchat
  • Pinterest
  • Tik Tok

11
Benefits of Social Media Marketing
  • Boost brand awareness
  • Improve search engine rankings
  • Better conversion rates
  • The high customer satisfaction rate
  • Improves brand authority
  • Gain marketplace insights

12
Email Marketing
  • Email marketing may be considered as one of the
    oldest forms of marketing. It is one of the most
    preferred choices of companies to communicate the
    message to the targeted audience. Email marketing
    campaigns can be personalized at a very low cost
    compared to other channels. It is ideal for all
    businesses, especially small ones with a limited
    budget.

13
Types of Emails
  • Welcome emails
  • Newsletter emails
  • Lead nurturing emails
  • Promotional emails
  • Seasonal marketing emails
  • Survey emails
  • Confirmation emails
  • Dedicated emails
  • Invite emails

14
Benefits of Email Marketing
  • Help to get better conversion
  • Boost brand awareness
  • Build customer loyalty
  • Budget-friendly marketing method

15
Search Engine Marketing
  • "51 of shoppers surveyed say that they use
    Google to research a purchase". Do you know till
    now in 2022, search engines will have a 30 share
    as an online source where consumers worldwide
    search for products? Search engine marketing is a
    paid advertisement that appears on the search
    engine results page. When a potential lead is
    searching for a product or service related to
    your business, then there are potential good
    chances that they may turn to your products or
    services if they are advertised on the search
    engine results page. You can take help from
    Search Engine Marketing Agency Ahmedabad to make
    a real difference as experts know how paid ads
    platforms work and how various variables like
    keywords, copy, and budget can affect performance.

16
Benefits from SEM for Your Business
  • Helps to generate highly qualified traffic
  • Boost products/services visibility
  • Gets measurable results
  • Generate conversions
  • Budget-friendly strategy

17
Content Marketing
  • Content marketing has been around for a much
    longer time than you think. It is in the form of
    brochures and print ads, and now it is done
    digitally to attract leads, earn more sales, and
    grow business. The key here is high-quality
    content to build authority and trust, as it can
    help to decide whether they want to buy something
    or not. The best content is all about using witty
    words, smart execution, clear goals, and the
    right audience choice. Hire a content marketing
    agency India to strike the right chords and drive
    the most revenue.

18
Content Marketing Strategy Includes
  • Blog
  • Infographics
  • Video content
  • Podcast
  • Ebooks and research/whitepaper
  • Audio content
  • Paid ad content
  • Guidebook

19
Benefits of Content Marketing
  • Build trust amongst audiences
  • Boost engagement
  • Better leads and hence conversion
  • Shortened sales cycle
  • Cut down the overall cost and higher ROI

20
Influencer Marketing
  • Well, once in a while, we all may have come
    across the word "influencer." The market share of
    the influencer is huge. Influencer marketing
    includes brand collaboration with the online
    personality who has a large number of followers
    to market the business's product or services.
  • It is not necessary that these influencers are
    celebrities, as they can be ordinary people who
    have a large number of followers, and they can
    influence their followers with their
    recommendations. If you are still unsure about
    the influencer marketing budget and whether to
    accommodate it in your plan, we suggest you go
    through some scorching figures.

21
Some Facts About Influencers' Marketing
  • 61 of consumers trust influencer recommendation
  • 44 of brands around the globe have increased
    their influencer marketing budget
  • 50.7 of brands work with an influencer to run an
    ecommerce business
  • 8 out of 10 consumers purchased something after
    seeing a recommendation from an influencer

22
Video Marketing
  • The good news is that do not consider yourself
    alone if you are planning to go for video
    marketing because the online consumption of video
    content will likely be 3.5 billion by 2023. It is
    one of the vital tools to educate, generate
    leads, and convert potential customers into
    actual customers. Today you can shoot a
    high-quality video with a smartphone, but between
    editing, strategy, and equipment, what still is
    complicated is the video strategy. For effective
    video strategy, you need a prolific video
    strategy company like us as we can help you to
    strike all the right chords at the right time.
    There are countless videos available online, but
    what makes them effective is the key.

23
Benefits of Video Marketing
  • Boost understanding of product/services manifolds
  • More exposure and engagement
  • Powerful sales tool
  • Boost search ranking
  • Longer visibility on social feeds
  • The popular choice of consuming content across
    platforms

24
Inbound Marketing
  • In the simple term, inbound marketing is creating
    valuable content that meets the needs and
    expectations of target audiences. The technique
    to pull marketing includes content marketing,
    events, social media, search engine optimization,
    and events.

25
Benefits of Inbound Marketing
  • Build trust and credibility
  • Opportunity to learn and evolve
  • Reduce expense
  • Shortened sales cycle
  • Quality leads and traffic

26
What Businesses Should Hire Digital Marketing
Services?
  • First of all, irrespective of your business size,
    nature, and geographical presence, digital
    marketing services have now become necessary to
    position your business in a powerful position.
    However, according to the nature of the business,
    there need to be different digital marketing
    strategies. For example, in the case of B2B
    business, the main goal lies around online lead
    generation and converting high-quality leads for
    your salespeople. In the case of B2C business,
    the purpose of digital marketing is to attract
    people to your official website without
    connecting salespeople to customers. In this
    case, you need to have a strong CTA, and here
    channels like Instagram and Pinterest often prove
    to be more valuable.

27
Does Business Need a Large Amount Budget for
Digital Marketing?
  • The honest answer to this question is both YES
    and NO. The ideal figure that experts suggest for
    the marketing budget is from 7-10 of your annual
    revenue. Follow the 70-20-10 rule, where 70 of
    money and time should focus on "now" meaning
    focus on all strategies that have worked well for
    your business. 20 goes for the "next" plan,
    where you can put money on new things that can
    help your business to grow. The last 10 should
    be dedicated to evolving technologies, agile, and
    for a more experimental approach.

28
Conclusion
  • Any opportunity that can help to connect with the
    targeted audience is the opportunity to acquire a
    lead. Digital marketing strategy is all about
    trial and error and demands patience. But with an
    effective digital marketing strategy, timely
    analysis, and reworking on mistakes can help to
    get the most organic and fruitful results. If you
    are not sure how to do the right digital
    marketing for your business, hire a Digital
    Marketer Ahmedabad for effective results. Book
    your consultation call today.

29
Contact us _at_
  • Web https//www.pixenite.com/
  • Email info_at_pixenite.com
  • Phone 91 74879 37238 / 91 98984 02060

30
Thank You !!
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