Complete Digital Marketing Guide

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Complete Digital Marketing Guide

• By Pixenite Pvt. Ltd.

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What is Digital Marketing?

• Digital marketing, a.k.a online marketing, refers
  to all the efforts to reach the target audience
  via the internet route. Businesses leverage
  business using various digital channels like
  social media channels, video, website, email, and
  many more to connect with current and potential
  customers. Now people rely on digital marketing
  to learn more about the brand.

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Types of Digital Marketing

• Search Engine Optimization
• Social Media Marketing
• Email Marketing
• Search Engine Marketing
• Content Marketing
• Influencer Marketing
• Video Marketing
• Inbound Marketing

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Search Engine Optimization

• Commonly known as SEO, it is a process to
  optimize the ranking of the website in order to
  rank higher in the search engine results pages.
  These higher ranks help to generate more organic
  results on the website. For example, if a user
  search query is " Best Digital Marketing Agency
  in Ahmedabad ," now it will show the number of
  results, but only a few are able to make it to
  the top, and that's because of various factors,
  and seo is one such important factor.

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Common SEO Approach

• User-generated content (UGC) refers to online
  material created by someone who is not
  representative of the brand. It can include
  reviews and ratings by customers and backstories
  about brands that employees share. More
  user-generated content will have a brand that can
  position them as the most trusted and reputed in
  the market.

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On-Page SEO

• It refers to the practice where web page elements
  are optimized, including meta tags, content,
  links, anchor text, title, and a lot more. It is
  done to make sure that the website has a high
  level of EAT(Expertise, Authoritativeness, and
  Trustworthiness).

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Off-Page SEO

• It refers to activities that are done outside the
  website in order to boost rankings. It generally
  includes guest posting, sharing on social media,
  building backlinks, broken link building,
  newsletters, and much more.

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Technical SEO

• It is an advanced stage of SEO where it is more
  about the technical aspect of the website that
  focuses on indexation, crawlability, and
  performance. This technical aspect is the most
  important one, as, without it, your website won't
  be able to achieve high rankings. The site needs
  to be free-from content plagiarism, secured,
  mobile optimized, and fast loading and many other
  things go behind the scenes.

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Social Media Marketing

• With 4.5 billion social media users, you might be
  well versed in the importance of social media
  marketing in business, irrespective of its size.
  There are billions of businesses available on
  social media how you stand apart from the crowd
  of the sea using smart social media marketing
  matters. An effective marketing campaign can
  create an actual buzz around the brand. Social
  media campaigns can be both paid and unpaid.

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Top Social Media Channels

• Facebook
• Twitter
• LinkedIn
• Instagram
• Snapchat
• Pinterest
• Tik Tok

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Benefits of Social Media Marketing

• Boost brand awareness
• Improve search engine rankings
• Better conversion rates
• The high customer satisfaction rate
• Improves brand authority
• Gain marketplace insights

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Email Marketing

• Email marketing may be considered as one of the
  oldest forms of marketing. It is one of the most
  preferred choices of companies to communicate the
  message to the targeted audience. Email marketing
  campaigns can be personalized at a very low cost
  compared to other channels. It is ideal for all
  businesses, especially small ones with a limited
  budget.

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Types of Emails

• Welcome emails
• Newsletter emails
• Lead nurturing emails
• Promotional emails
• Seasonal marketing emails
• Survey emails
• Confirmation emails
• Dedicated emails
• Invite emails

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Benefits of Email Marketing

• Help to get better conversion
• Boost brand awareness
• Build customer loyalty
• Budget-friendly marketing method

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Search Engine Marketing

• "51 of shoppers surveyed say that they use
  Google to research a purchase". Do you know till
  now in 2022, search engines will have a 30 share
  as an online source where consumers worldwide
  search for products? Search engine marketing is a
  paid advertisement that appears on the search
  engine results page. When a potential lead is
  searching for a product or service related to
  your business, then there are potential good
  chances that they may turn to your products or
  services if they are advertised on the search
  engine results page. You can take help from
  Search Engine Marketing Agency Ahmedabad to make
  a real difference as experts know how paid ads
  platforms work and how various variables like
  keywords, copy, and budget can affect performance.

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Benefits from SEM for Your Business

• Helps to generate highly qualified traffic
• Boost products/services visibility
• Gets measurable results
• Generate conversions
• Budget-friendly strategy

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Content Marketing

• Content marketing has been around for a much
  longer time than you think. It is in the form of
  brochures and print ads, and now it is done
  digitally to attract leads, earn more sales, and
  grow business. The key here is high-quality
  content to build authority and trust, as it can
  help to decide whether they want to buy something
  or not. The best content is all about using witty
  words, smart execution, clear goals, and the
  right audience choice. Hire a content marketing
  agency India to strike the right chords and drive
  the most revenue.

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Content Marketing Strategy Includes

• Blog
• Infographics
• Video content
• Podcast
• Ebooks and research/whitepaper
• Audio content
• Paid ad content
• Guidebook

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Benefits of Content Marketing

• Build trust amongst audiences
• Boost engagement
• Better leads and hence conversion
• Shortened sales cycle
• Cut down the overall cost and higher ROI

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Influencer Marketing

• Well, once in a while, we all may have come
  across the word "influencer." The market share of
  the influencer is huge. Influencer marketing
  includes brand collaboration with the online
  personality who has a large number of followers
  to market the business's product or services.
• It is not necessary that these influencers are
  celebrities, as they can be ordinary people who
  have a large number of followers, and they can
  influence their followers with their
  recommendations. If you are still unsure about
  the influencer marketing budget and whether to
  accommodate it in your plan, we suggest you go
  through some scorching figures.

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Some Facts About Influencers' Marketing

• 61 of consumers trust influencer recommendation
• 44 of brands around the globe have increased
  their influencer marketing budget
• 50.7 of brands work with an influencer to run an
  ecommerce business
• 8 out of 10 consumers purchased something after
  seeing a recommendation from an influencer

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Video Marketing

• The good news is that do not consider yourself
  alone if you are planning to go for video
  marketing because the online consumption of video
  content will likely be 3.5 billion by 2023. It is
  one of the vital tools to educate, generate
  leads, and convert potential customers into
  actual customers. Today you can shoot a
  high-quality video with a smartphone, but between
  editing, strategy, and equipment, what still is
  complicated is the video strategy. For effective
  video strategy, you need a prolific video
  strategy company like us as we can help you to
  strike all the right chords at the right time.
  There are countless videos available online, but
  what makes them effective is the key.

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Benefits of Video Marketing

• Boost understanding of product/services manifolds
• More exposure and engagement
• Powerful sales tool
• Boost search ranking
• Longer visibility on social feeds
• The popular choice of consuming content across
  platforms

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Inbound Marketing

• In the simple term, inbound marketing is creating
  valuable content that meets the needs and
  expectations of target audiences. The technique
  to pull marketing includes content marketing,
  events, social media, search engine optimization,
  and events.

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Benefits of Inbound Marketing

• Build trust and credibility
• Opportunity to learn and evolve
• Reduce expense
• Shortened sales cycle
• Quality leads and traffic

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What Businesses Should Hire Digital Marketing
Services?

• First of all, irrespective of your business size,
  nature, and geographical presence, digital
  marketing services have now become necessary to
  position your business in a powerful position.
  However, according to the nature of the business,
  there need to be different digital marketing
  strategies. For example, in the case of B2B
  business, the main goal lies around online lead
  generation and converting high-quality leads for
  your salespeople. In the case of B2C business,
  the purpose of digital marketing is to attract
  people to your official website without
  connecting salespeople to customers. In this
  case, you need to have a strong CTA, and here
  channels like Instagram and Pinterest often prove
  to be more valuable.

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Does Business Need a Large Amount Budget for
Digital Marketing?

• The honest answer to this question is both YES
  and NO. The ideal figure that experts suggest for
  the marketing budget is from 7-10 of your annual
  revenue. Follow the 70-20-10 rule, where 70 of
  money and time should focus on "now" meaning
  focus on all strategies that have worked well for
  your business. 20 goes for the "next" plan,
  where you can put money on new things that can
  help your business to grow. The last 10 should
  be dedicated to evolving technologies, agile, and
  for a more experimental approach.

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Conclusion

• Any opportunity that can help to connect with the
  targeted audience is the opportunity to acquire a
  lead. Digital marketing strategy is all about
  trial and error and demands patience. But with an
  effective digital marketing strategy, timely
  analysis, and reworking on mistakes can help to
  get the most organic and fruitful results. If you
  are not sure how to do the right digital
  marketing for your business, hire a Digital
  Marketer Ahmedabad for effective results. Book
  your consultation call today.

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Contact us _at_

• Web https//www.pixenite.com/
• Email info_at_pixenite.com
• Phone [phone]

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