Decelerating Beer Market Insights, Guatemala Report 2016: Ken Research

1
Decelerating Beer Market Insights, Guatemala
Report 2016 Ken Research
2
Ken research has announced recent research report
titled, "Guatemala Beer Market Insights Report
2016 ". This influential research analysis
surrounds the dynamics and structure of the
Guatemala beer industry, from the latest
cutthroat aptitude of both historical and
anticipated trends to augment the corporate
strategic planning for key players.
3
Company has evaluated the current emerging trends
and development break throughs for brand
evolvement and advertising initiatives. To
scrutinize domestic and imported beer brand
performance analyst determines the key trends
driving expenditure fondness to develop a
competitive advantage. Finally, cross-examine the
inimitable granularity of data to analyse the
market on a range of stages to make well-informed
pronouncement on future intimidation and
enlargement prospects in the marketplace. The
tourism industry is quite vigorous in Guatemala.
People are attracted to the beautiful paved
streets, the magnificent central square enjoying
the green lushes, enchanting music and liveliness
of the city. Inexpensive and flavoured Beer is
also a point of draw for the visitors. Gallo, 118
years old, is Guatemalas most famed beer.
4
There has been an evident fall in beer
consumption in Guatemala. This has been witnessed
for the first time in comparison to other
countries and has been affected by multiple
factors. Strong beers above 5.5 Abv saw greater
growth than the lower strength segments. AB InBev
is the worlds one of the largest beer company
and Brahva that they brew locally has emerged as
a direct competitor to Gallo in recent years.
These companies have been tied up in severe price
war and therefore have reduced profits
individually. Until few years ago, one could not
find the other multinational brands in beer
market in Guatemala. This has been another
significant reason for the fall in beer
consumption.
5
Hence, Guatemalans' preference towards hard
liquor also contributed to the drop in beer
volume.  Guatemala's falling beer consumption is
mainly attributed to the recent El Nino. This has
disrupted the normal lifestyle of the locals. Not
that it is just confined to adversely affecting
them, it has bought along with it major droughts
where people fight for basic subsistence. It has
misbalanced the weather patterns forming a chain
reaction of undesirable events. Another major
reason surfaced was the political disorder, which
has again hindered with public consumption
patterns. The low investment in domestic growth
has altered the growth patters and hence there
disposable incomes. Guatemala is strategically
important to Mexico and El Salvador for beer
export. However, the import demand from these
countries has seen a major setback in 2016.
6
The price war that had affected the competition
between leading companies Cervecería
Centroamericana SA (CCA) and AmBev Centroamérica
SA (AmBev) is over now. The average unit price of
beer has been lowered so much that consumers now
buy beer based on their taste preference rather
than on the lowest unit price. CCA has a firm
monopoly in beer industry due to first mover
advantage and a well-established market since
1887. Mexico continues to be the main country
importing beer to Guatemala. All these have
lowered Guatemala's beer consumption as of
2016. Key Topics Covered in the Report Global
beer industry Guatemala beer market size
7

• European beer industry
• Global Alcoholic Beverages Market research report
• Guatemala Alcoholic beverages Market research
• Anti alcohol beer marketing industry Guatemala
• Guatemala beer Market revenue
• Guatemala Alcoholic beverages Industry
• Guatemala beer Consumption
• Beer Exports Value Guatemala
• For more coverage click on the link below
• https//www.kenresearch.com/food-beverage-and-toba
  cco/alcoholic-beverages/guatemala-beer-insights-re
  port/69620-11.html

8
Related links https//www.kenresearch.com/food-b
everage-and-tobacco/alcoholic-beverages/ukraine-be
er-market-insights-report-2016/73702-11.html http
s//www.kenresearch.com/food-beverage-and-tobacco/
alcoholic-beverages/turkey-beer-market-insights-re
port-2016/73701-11.html Contact Ken
ResearchAnkur Gupta, Head Marketing
Communicationsquery_at_kenresearch.com91-124-42302
04
9
(No Transcript)