Baby Meals Account for 34.9% of the Baby Food Market in Portugal – Ken Research - PowerPoint PPT Presentation

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Baby Meals Account for 34.9% of the Baby Food Market in Portugal – Ken Research

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Portugal baby food industry consists of companies that manufacture packaged foods for babies; it is ready to eat and readymade. – PowerPoint PPT presentation

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Title: Baby Meals Account for 34.9% of the Baby Food Market in Portugal – Ken Research


1
Baby Meals Account for 34.9 of the Baby Food
Market in Portugal Ken Research
2
  • The market for baby food in Portugal has stalled
    in recent years, due both to the very poor
    economic situation and to the low level of
    births.
  • The supply of baby food in Portugal is now in the
    hands of two major manufacturers, Nestlé and
    Danone /Milupa Comercial SA
  • Ken Research announced its latest publication on,
    Industry Forecast Report Baby food in
    Portugal, which provides detailed information on
    the current market trends in the baby food
    market. In addition, the publication also
    includes the information regarding current
    scenario and challenges faced by the industry.
    Insights regarding changing consumers
    preferences and the leading players in the
    market.

3
  • Baby meals formed the largest sector within
    the total baby food market. The sector posted a
    strong performance between 2006 and 2008. In 2009
    and 2010, however, sales fell back due to the
    economic situation and the sharp downturn in the
    number of births in 2009. As in many corners of
    the industrialized world, Europe has faced a
    gradual decline in birthrates since the 1960s.
    But in a number of the hardest-hit countries, a
    modest rebound during the 2000s when European
    governments welcomed immigrants and rolled out
    cash benefits for young couples starting families
    has now gone into reverse. Birthrates are
    falling again. Since the market for babies and
    childrens products depends on two major factors
    the number of babies and children, and the
    purchasing power of parents. Therefore, the
    market for baby food in Portugal has stalled in
    recent years, due both to the very poor economic
    situation and to the low level of births. Overall
    baby food consumption in 2015 is 18.4 less than
    in 2009

4
  • Despite the first signs of a slight
    recovery in the overall economy, unemployment and
    therefore a low consumer confidence index
    remained an obstacle to family planning. Birth
    rates thus declined further, to reach 7.6 in
    2015, versus 7.8 in 2014. This automatically led
    to a structural decline in baby food in Portugal.
    On a different note, the rate of breastfeeding is
    increasing, due not only to parental perception
    that it offers superior nutrition, but also that
    it is cheaper. This hindered growth of milk
    formula. Additionally, Consumption was also badly
    affected in 2011 and 2012, not only by the low
    number of births but also by the increase in VAT
    on jarred meals, from 13 to 23, at the
    beginning of 2012.

5
  • Although mothers increasingly recognize the
    benefits of breastfeeding, those who need to
    resume working quickly still rely on infant
    formula, which is a major driver of the baby food
    market. Packaged or canned baby food, such as
    baby rice and fruit, is a convenient substitute
    or supplement for home-made baby food when
    infants are weaned. For baby food, a strong
    emphasis is placed on the functionality and, more
    importantly, the safety of the product. In this
    context, nutritional science plays a vital role
    in building up brand image and health credentials
    as well as setting apart from other products.

6
  • Thus, baby food industry consists of companies
    that manufacture packaged foods for babies it is
    ready to eat and readymade. There are different
    types in which baby food is packaged different
    types of containers to different food types, such
    as baby snacks, bottled baby food, canned baby
    food, cereals, fruits and vegetables, and meat.
    Nestle Portugal Danone/Milupa Commercial SA
    Alter SA Laboratorios Vitoria SA Mead Johnson,
    are some of the largest manufacturers in the baby
    food market. However, the supply of baby food in
    Portugal is now in the hands of two major
    manufacturers, Nestle and Danone /Milupa
    Comercial SA.

7
  • To know more on coverage, click on the link
    below
  • https//www.kenresearch.com/consumer-products-and
    -retail/baby-care/baby-food-portugal/34145-95.html
  •  
  • Related Reports
  • https//www.kenresearch.com/consumer-products-and-
    retail/baby-care/baby-food-in-austria-2015/3261-95
    .html
  • https//www.kenresearch.com/productsearch.html?sea
    rchKeyBabyFoodinSouthKorea2015searchbyKey
  • Contact
  • Ken Research
  • Ankur Gupta, Head Marketing Communications
  • query_at_kenresearch.com
  • 91-124-4230204

8
Thank you
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