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Rising Customer Awareness to Assist Growth of Health and Wellness in Peru: Ken Research


Health and Wellness in Peru report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. – PowerPoint PPT presentation

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Title: Rising Customer Awareness to Assist Growth of Health and Wellness in Peru: Ken Research

Rising Customer Awareness to Assist Growth of
Health and Wellness in Peru Ken Research
The local and regional authorities of Peru are
well promoting better eating habits and healthy
lifestyle in the country. Also, the ministry of
health in Peru is taking care due to rising
obesity rates in the country. The risk of
consuming sweetened beverages and processed food
is becoming increasingly aware of by the local
consumers of the country. Specific interest is
observed to be taken in healthier food and
beverages option by middle-income and high-income
consumers and they have started consuming more of
salads, homemade meals and other healthier
options in order to stay fit and live healthy.
  • According to the report, Health and Wellness in
    Peru, the health and wellness trend is
    increasingly becoming popular among the people of
    Peru (especially- middle and high income people)
    and the companies are also launching new
    products, varieties and natural ingredients with
    less sugar content that target the trend.
    Additionally, the consumers are shifting their
    preferences from NH 100 juices to NH RTD tea. In
    health and wellness beverages as well, consumers
    have shifted to bottled water from any other
    concentrated option. To make the products
    healthier, additions like vitamins, minerals and
    other natural ingredients have been greatly
    appreciated by the consumers.
  • Central American Country CBC has been given the
    management for non-alcohol portfolio of Ambere in
    Peru by the CBC Pervana and Brazilian players
    Ambev which is a joint venture. Ambere has
    selected Pepsico to manage the portfolio of

  • The leading soft drink company is CBC Pervana in
    the country. Corp. Lindley and Ajeper SA are the
    leading players which are becoming very
    competitive for CBC as they are effectively
    managed with current portfolio and also prepared
    for introduction of new products.
  • Large population of youngsters and middle-class
    income people in Peru are getting stimulated by
    the modern grocery retailers. Because of
    augmentation in the purchasing powers and
    disposable incomes of consumers, the traditional
    grocery retailers are losing their share. In the
    capital of the country, periphery of Lima and
    some provinces where income level is increasing,
    expansion of retail in Peru is being witnessed.
  • Over the forecast period, more awareness
    regarding health and wellness among consumers
    will be observed and will gain importance in
    adapting healthy lifestyle. Consumers will be

  • more knowledgeable and more educated about the
    healthy options available in beverage packaged
  • There will be a continuation in shift to less
    sugar content food products by informed consumers
    and accordingly an increase in the enriched
    ingredients like vitamins, minerals and less
    sugar content products which will target the
    upcoming trends with special benefits like beauty
    vitality or energy. Ultimately, the health and
    wellness industry is undoubtedly going to prosper
    well in the coming years supported by affirmative
    economic conditions.
  • Key Factors Considered in the Report
  • Global Health and Wellness Market Research Report
  • Peru Fresh Vegetables Market Growth Opportunities
  • Peru Organic Products Market Analysis
  • Peru Health and Wellness Industry Trends

Peru Energy Drinks Market Demand Peru
Competitors for Fortified Goods Peru Healthy
Foods Market Revenue Peru Packaged Food Market
Trends Peru Healthy Beverages Market
Analysis Peru Herbal Products Market Demand Peru
Health Industry Future Outlook To know more
about the research report https//www.kenresearch
Related reports https//www.kenresearch.com/food-
al-water-manufacturers-countries/116785-11.html h
122254-11.html Contact Ken Research Ankur
Gupta, Head Marketing Communications query_at_kenre
search.com 91-124-4230204
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