Rising Number of New Born Babies and Increasing Participation of Women in the Workforce will Stimulate Growth of Baby Hygiene Market in Asia Pacific: Ken Research - PowerPoint PPT Presentation

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Rising Number of New Born Babies and Increasing Participation of Women in the Workforce will Stimulate Growth of Baby Hygiene Market in Asia Pacific: Ken Research

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Higher product penetration of baby diapers and wipes in developing economies will aid the growth in future revenues of the baby hygiene industry. – PowerPoint PPT presentation

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Title: Rising Number of New Born Babies and Increasing Participation of Women in the Workforce will Stimulate Growth of Baby Hygiene Market in Asia Pacific: Ken Research


1
Rising Number of New Born Babies and Increasing
Participation of Women in the Workforce will
Stimulate Growth of Baby Hygiene Market in Asia
Pacific Ken Research
2
The report titled Asia Pacific Baby Hygiene
Industry Outlook to 2020 - Rising Expenditure on
Baby Hygiene with Better Health and Safety
Standards to Drive Growth provides a
comprehensive analysis regarding the performance
of baby hygiene products in the Asia-Pacific
region. This report will help industry
consultants, baby hygiene manufacturers,
potential entrants and other stakeholders to
align their market centric strategies according
to the ongoing and expected trends in the future.

3
The revenues of the baby hygiene industry in the
Asia-Pacific region are estimated to grow at a
double digit CAGR during the period 2010-2015.
Revenues of baby hygiene products from the APAC
regions have been driven by developed economies
including Japan, China, India and Australia
during the review period 2010-2015. However, the
increasing penetration rate of baby hygiene
products in developed economies has led the
market to shift towards maturity stage.
Developing economies including India, Thailand
and Vietnam have witnessed double digit growth in
revenues during the review period. Increasing GDP
per capita, rising hygiene awareness and high
growth in new born babies have helped the market
revenues to stimulate market growth.
Manufacturers of baby hygiene products are
setting up new production facilities in these
countries in order to increase sales volume
through higher market penetration.
4
  • Higher product penetration of baby diapers and
    wipes in developing economies will aid the growth
    in future revenues of the baby hygiene industry.
    However, the personal care baby products will
    contribute higher to overall revenues of the baby
    hygiene industry due to the vast variety of
    products available to consumers. China is
    expected to continue to contribute highest to
    sanitary and personal care revenues due to the
    rising number of new born babies coupled with the
    relaxation of the one child policy.
  • The improving distribution channels, product
    reach and rising discretionary income in
    developing economies including India, Indonesia,
    Thailand and Malaysia will stimulate demand for
    baby hygiene products.
  • According to Research Analyst at Ken Research,
    it is essential for Baby Hygiene Manufacturers
    to maintain profitability and to achieve their
    long term goals that they develop innovative
    packaging for baby hygiene products. In addition
    to this, baby diaper manufacturers should focus
    on leak proof rash free diapers that are less
    bulky and environment friendly.

5
They can also provide free samples and create
awareness through campaigns and workshops.
Manufacturers of personal care baby products
should tie up with medical associations and
pediatricians in order to further boost sales by
marketing doctor certified products. Potential
and new entrants can penetrate the personal care
baby hygiene market by rolling out herbal and
natural products. They can also tie up with
e-commerce portals to ensure higher growth in
sales of personal and sanitary care baby
products. For more information about the
publication, refer to below link https//www.ken
research.com/consumer-products-and-retail/baby-car
e/asia-pacific-baby-hygiene-market-report/76482-95
.html
6
Related Reports https//www.kenresearch.com/cons
umer-products-and-retail/baby-care/india-maternity
-baby-care-market-research-report/452-95.html htt
ps//www.kenresearch.com/consumer-products-and-ret
ail/baby-care/top-trends-baby-care-exploring/21638
-95.html https//www.kenresearch.com/consumer-pro
ducts-and-retail/baby-care/thailand-diaper-market-
research-report/523-95.html Contact UsKen
ResearchAnkur Gupta, Head Marketing
CommunicationsAnkur_at_kenresearch.com91-901537824
9
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