Crytek's New Business Model: VR First, Pay As You Like - PowerPoint PPT Presentation

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Crytek's New Business Model: VR First, Pay As You Like

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Title: Crytek's New Business Model: VR First, Pay As You Like


1
Cryteks New Business Model VR First, Pay As
You Like
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Crytek is going all in with its latest risky
manoeuvre. It started with a game engine and game
developer. With inception of far cry came out its
game engine which drove pixels and 3D graphics
into the game. It was excellent at that point in
time. After nearly a decade and going on, CryTek
has become a full time game engine developer.
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CRYENGINE V is given for free. It is shifting to
an unorthodox but much needed business model of
pay what you want thus approximately giving the
developers much more than they would get if they
sold the product. However it is risky as if game
engine is buggy they will have to face the
consequences.
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CryTek too is developing a game engine
with amazon called lumberyard which is nothing
but CRYENGINE with some changes. It is also
creating a benchmark engine. Here are some
features and specs of CRYENGINE V
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  • An API to enable scripting in C right out of the
    box.
  • Improves hardware performance with low overhead
    renderer.
  • DX12 support better throughput.
  • Optimized for VR and rendering of clouds
    perfectly while ensuring no degrading in
    performance.

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  • New particle system ensures real time fluid
    effects.
  • FMOD studio support.
  • CRYENGINE answers with a CRYENGINE community.

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CryTek and AMD are working together on VR
adopting liquid VR technology for VR. CRYENGINE V
is not just fifth instalment of a game engine
instead it is a new starting. From now on all
engines and business models will shift to VR
first model hence offering dedicated support for
VR. VR study is also done in schools and colleges.
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First VR lab was setup in Istanbul where
applications for hundred more labs has come.
Interest of the society in VR is far more than
anticipation of community which seems like a good
problem to have. Community will setup more labs
in those areas and some more.
12
NVidia Came from hardware manufacturing and now
is manufacturing CUDA and is aggressively pushing
it into universities. Cuda is used by more than
three grand universities now for GPU computing
processes. Every computer science student had to
start from using CUDA no matter what his
specialization was.
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CryTek by giving latest graphics engine for free
is positioning itself in an upper hand position.
It is going to push into virtual reality after
supplying the game engine for free into the labs.
It is going to be interesting to watch how this
latest technology game engine is going to change
the virtual reality enterprise.
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