PPC Services used by Pay Per Click Advertising Agency

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PPC Services used by Pay Per Click Advertising
Agency
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• Being an account manager means that you are
  constantly walking the balance between what is
  ideal and what is possible. We have all been in
  situations where creative assets arrive late or
  do not meet the best practices for a given
  campaign. The best thing you can do is turn
  these non-ideal situations into an opportunity
  gain deeper insights. The digital marketing
  industry has its own jargons, which can be
  confusing to navigate if youre new to these PPC
  terminologies and acronyms used by pay per click
  advertising agency. What follows is a list of
  common pay per click (PPC) terms and their
  definitions, especially in regards to running
  advertising campaigns on Google Adwords.
• With the pay per click program, youll make a
  pre-defined amount of cash when someone clicks on
  those ads for affordable PPC services. This form
  of advertising works like this

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• Person finds your blog
• Person sees advertisement on your blog
• Person clicks on the advertisement
• You and Google make money, and client is happy
  that you directed a new potential customer to
  their site.
• PPC Services
• Search Engine Marketing (SEM) consists of
  promoting a website by enhancing a pages
  visibility in the results of a search engine
  along with paying for advertisements.
• Pay Per Click (PPC) similar to cost per click is
  a model of paid advertising. A business pays each
  time an ad is clicked on. It involves running
  advertisements on search engines, where
  businesses try to bid for a high ranking position
  on the results, so their ad is more prominently
  displayed.

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• Google AdWords is a platform where advertisers
  can pay in order to run various types of ads such
  as image, text, or video.
• Google Analytics offers information that
  pertains to visitors on your site and an analysis
  of their actions, which helps in optimizing your
  website. Google Analytics can also be linked to
  Google AdWords for more insights.
• Landing Page sometimes referred to as a lead
  capture page or destination page is designed to
  generate leads that are to convert visitors to
  customers. It usually contains sales copy for an
  advertisement, discount, or offer.
• Call to Action (CTA) prompts a response to
  encourage potential customers to act. An action
  might be to fill out a form or to purchase a
  product.

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• Lead also known as conversion occurs when an
  interested individual responds to the call to
  action and performs the desired action.
• Return on Investment (ROI) is typically
  expressed as a percentage and determined by
  dividing net profit by the costs of an
  investment. In marketing, possible costs may come
  from PPC campaigns, content production, etc.
• Display Network in Google shows the various
  websites or videos in which your ads might
  appear. Bing calls these sites the Content
  Network.
• Campaign includes ads, bids, and keywords, which
  makes up an ad group. In Google AdWords, you can
  run one or more ad campaigns based on locations
  or languages.

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Contact us

• Oshin Web Solution
• Locations Nagrota Bagwan, kangra, Himachal
  Pradesh 176047
• Phone No 01892-249050
• Website www.oshinwebsolution.com
• Email info_at_oshinwebsolution.com