Decrease to Estimated Top of Page Bid & First Page Bid

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Decrease to Estimated Top of Page Bid First
Page Bid
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Decrease to Estimated Top of Page Bid First
Page Bid
In adwords its possible to select all the
keywords and change their max. CPC bids with a
single click. If you select all the keywords of a
campaign or an ad group and then click on Edit -gt
Change max. CPC bids, you will see something like
the following image
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Decrease to Estimated Top of Page Bid First
Page Bid
After that, if you click on Actions drop down
box, you will find five options like below image
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Set Max. CPC Bids
This is the bid you specify to determine the
maximum amount that you are consenting to pay for
a simple click on your ad. With this option you
can set max. CPC bids to a certain amount. Google
will not charge you more than that amount.
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Increase Max. CPC Bids
With this option, you can increase max. CPC bids
by a percentage. You can also set upper bid
limit. Following image is just an example
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Decrease Max. CPC Bids
With this option, you can decrease max. CPC bids
by a percentage. You can also set lower bid
limit. Following image is just an example
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Raise to Estimated Top of Page Bid
This will raise all your keywords bids to
estimated top of page bid. People can see maximum
3 ads on the top of the Google search page.
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Raise to Estimated First Page Bid
This will raise all your keywords bids to
estimated first page bid.
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What is Missing
Well, lets say my clients previous digital
marketing company set max. CPC bids way too high
for all the keywords. As a result my client is
loosing too much money and ROI is at break even
point! At this stage, they appointed us to make a
better ROI.
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What is Missing
Now as we have identified whats costing our
client the most, we want to decrease max. CPC
bids to estimated top of page bid or estimated
first page bid. As there are like 1000s of
keywords, it will be very time consuming for us
to manually change all the keywords max. CPC bids
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Decrease to Estimated Top of Page Bid First
Page Bid
We were thinking how we could make this massive
change with a single mouse click? We want to
decrease all 1000 keywords max. CPC bids to
estimated top of page or estimated first page
bid. But as for now, there is no option in
adwords to do so!
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Our Tricks!
As it was not possible for us to manually change
all the keywords max. CPC bids so we did
this 1. First, we selected all the keywords and
set max. CPC bids to ?0.01. 2. Second, we
selected all the keywords and set max. CPC bids
to top of page bid with raise to estimated top
of page bid function!
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Our Tricks!
If we needed to set max. CPC bids to first page
bid, we would use raise to estimated first page
bid function!
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Final Thoughts
I know this is not the perfect solution but for
now its the best option for everyone who wants
to decrease large number of keywords max. CPC
bids to estimated top of page or first page bid
with a single click!
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!!!Thank You!!!
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