2022’s Top 10 Digital Marketing Trends To Get Ahead of Your Competition

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2022s Top 10 Digital Marketing Trends To Get
Ahead of Your Competition
With digitizing strategies increasing year after
year and the scope of digital marketing
expanding, every digital marketer must devote
time and efforts to upskill and learn on a
regular basis. Knowing how algorithms work, new
modifications and features work provides you the
first-mover advantage and allows you to develop
the most effective marketing campaigns for you
and your organization through digital marketing
agency. Continue reading to learn more about
these digital marketing trends.
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• Google Smart Bidding
• Google Ads Smart Bidding function allows
  advertisers to focus on strategy, data and
  copywriting. Simply put, advertisers may turn
  their pay-per-click (PPC) campaigns over to
  Googles AI system, which will optimize their
  budget and maximize their return on investment.
  This helps you to optimize your bids using the
  following
• List of remarketing companies
• Features of the advertisement
• Browser
• Operating System
• Device Interface
• Language
• Geographical place
• The intention of the location
• Day and time of day
• Livestream Commerce
• Livestream Commerce has already established a
  multibillion-dollar sector in China. Brands
  select social media sites to showcase their items
  live, with the audience having the opportunity to
  purchase the product in real-time. Even on
  Instagram, the Shop feature has allowed marketers
  to include a Show Now button on live video
  content, saving customers time. Livestream
  commerce has shortened the time it takes for a
  customer to get from seeing an advertisement to
  making a purchase, making it one of the most
  promising digital marketing trends for 2022.
• Augmented Reality (AR)

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• Programmatic Advertising
• Programmatic ad buying is the using a software to
  obtain digital ads. While human negotiation,
  requests for proposals, and quotes are all part
  of the traditional process, programmatic buying
  uses algorithms and machines to purchase ads.
  Real-time bidding is a sort of programmatic ad
  buying that enables better and faster targeting,
  qualifying an advertisement to be bought and sold
  on a case-by-case basis, ensuring that only
  visitors who are part of your target audience see
  the ad.
• Chatbots
• Chatbots can be used by businesses to connect
  with customers in textual or audio ways. 24/7
  Customer service is an example of chatbots that
  responds to hundreds of users visiting a website
  at once. Starbucks has created a chatbot that
  integrates with the MyBarista app and lets you
  order using Amazon Alexa or SMS at the comfort of
  your home and also allows consumers to pay and
  tip.
• YouTube Shorts
• Comparable to Instagram Reels, a recent addition
  to YouTube is Shorts which allows you to make
  15-second or less video content. With the growing
  popularity of short-form video content, YouTube
  Shorts is a fantastic option for anyone to
  capture the interest of your viewers in 15
  seconds.
• Shoppable Content
• Any image, video, or text that has a direct link
  to a buyout gateway is referred to as shoppable
  content. This simplifies and directs the process
  of a buyer learning about a product through
  content marketing and deciding to buy it on an
  e-commerce platform. Shoppable content is an
  Instagram feature that allows users to buy things
  right from a story or a post. HM tags products
  in their Instagram pictures so that their 36
  million Instagram followers may get inspired,
  discover new products, and make purchases all
  within the app.

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• Geofencing (Location Based Marketing)
• Geofencing is a type of location-based service
  marketing in which an app or other software
  program uses radio frequency identification
  (RFID), GPS, Wi-Fi, and cellular data to trigger
  a targeted marketing activity such as app
  notification, social media ad, text, or email.
• Sephora uses a geofencing function called store
  companion, which activates when a user enters
  one of the geofenced regions and receives a
  notification about current promotions, discounts,
  and so on.
• People Also Ask (PAA)
• PAA is an excellent marketing tool since any
  company that assists Google in answering these
  questions in a precise and straightforward manner
  has its links promoted to the first page of
  Google searches. PAAs are strategically placed
  underneath the top 2-3 links on the page and have
  a high click-through rate due to their strategic
  placement. This means that independent of the
  domain authority ranking of your page if your
  content answers Googles PAAs, your webpage might
  appear on the first page of Google.
• Hyperlocal SEO
• Hyperlocal SEO is Googles new algorithmic
  initiative that focuses on a persons current NAP
  (Name, Address, and Phone number) to provide
  highly tailored answers to daily queries like
  where to purchase burgers? or closest Chinese
  restaurant near me. The most remarkable
  characteristic of hyperlocal SEO is that it
  allows the business to develop a strong regional
  market. When paired with voice search results,
  those who input very specific enquiries can
  easily find a way to contact you. Obtaining a
  Google My Business account is the primary tool
  required to begin implementing your Hyperlocal
  SEO approach. Here are various ways to Improve
  your Local SEO.