Magento is Easier to Manage eCommerce Store for Marketers and Merchandisers

1

• Magento is Easier to Manage eCommerce Store for
  Marketers and Merchandisers

2

• In todays competitive scenario, the importance
  of marketing and promotion cannot be neglected.
  It is rightly said that Out of sight is out of
  mind. The businesses are required to remain on
  top of their game when promoting their products
  and services. The problem with online stores is
  that the marketers find it too technical to
  handle promotional strategies through a CMS.
  Magento makes this task effortless for marketers
  and merchandisers. Let us have a look at the menu
  of Magento for marketers and merchandisers.

3
Promotions
4

• Magento provides immaculate features for the most
  important fraction of the business. Some of which
  are as follows
• 1. Rules can be specified for individual products
  to offer discounts concerning a specific event or
  criteria like a customer segment, a specific
  period, etc. Once you specify the rules along
  with relations, the discount will be displayed
  dynamically whenever the condition is satisfied.
  These rules can be for a product catalog or a
  cart.
• 2. There is an option to arrange by invite
  sales for some selected privileged customers to
  give them VIP treatment for a specified time
  slot.

5

• 3. The customers can be segmented based on
  various demographic factors or socio-economic
  characteristics. There is an option to export the
  segment data for mailing or email campaigns, as
  well. The advanced segmentation features are
  required for a diverse country like India. If you
  hire magento developer in India, it permits you
  to add features to create a new niche customer
  segment. Apart from this, the regular features
  of reward points and loyalty programs can also be
  managed via Magneto.

6
Drag and Drop Merchandising
7

• The majority of the time of a marketer goes in
  visual merchandising, especially when the
  eCommerce store needs proficiency in popular
  languages used for designing web pages. A
  non-developer finds it pretty intricate to
  re-arrange products using technical panache.
  Visual Merchandiser of Magento comes to the
  rescue of such non-technical merchandisers. This
  feature allows you to re-arrange products by
  simple drag-and-drop of the mouse. The
  merchandiser can manually position the hero
  products on the top of a category page. Marketers
  can also specify automated rules for arranging
  the products in such a manner that products with
  a specific characteristic such as latest
  products, products with maximum margin, best
  seller products are always positioned on the top
  of the respective category page. Categories can
  also be played around easily. Categories can be
  copied or dynamically created e.g., popular
  products or products on sale as per the
  product features if you hire magento developer
  for customizing categories.

8
Suave Checkout Flexi Wish list
9

• Magento has included the guest checkout feature
  in its arsenal to reduce the shopping cart
  abandonment. The users are not required to
  register themselves for purchasing products.
  Users can create multiple wish lists for
  different categories or purposes. This wish list
  can be then shared with selected or all the
  friends on social media or email by shoppers. The
  wish list settings can be customized remotely if
  you hire magento developer online. Automatic
  Email alerts can be sent to customers in selected
  cases such as incomplete purchase, discount
  offers, price reduction on wish list items, etc.

10
Marketing Reports
11

• Reports are an integral part of any marketing
  campaign as its performance can be judged through
  it. Magento provides you insights into consumer
  buying habits and other relevant issues affecting
  the campaign through the reports section. The
  following kind of reports are generated by
  Magento which are customizable if you hire best
  magento developer,
• 1. Products in Cart Report It displays all
  the products lying in shopping carts with details
  such as name, price, frequency of that item in
  carts, and a number of carts having that item. It
  aids the marketer to access the effectiveness of
  a particular promotional strategy as well as
  calculate the inventory requirements.

12

• 2. Search Terms Report It highlights the
  common search terms used by the shoppers in the
  online store. This report includes the frequency
  of search terms as well as the matching products
  found. It helps you to fine-tune the SEO strategy
  of your store and include the proxy names and
  regional name of your product in its description.
• 3. Abandoned Carts Report It exhibits the
  list of all registered users having an abandoned
  cart with relevant details. This report can be
  used to send reminder emails to these users to
  complete the purchase. It might indicate
  discrepancies in a discount offer or exorbitant
  shipping charges if a specific product is
  featuring in bulk of the abandoned carts.

13

• 4. Newsletter Problem Report It includes the
  failed newsletter delivery details. This can
  avoid tricky situations like not enough buzz
  created on the announcement of a sale through
  newsletters. Timely action can save your day in
  such cases.

14
Conclusion
15

• Marketing is a key requirement of any business,
  which is often ignored by entrepreneurs and
  startups, especially while selecting a platform
  for developing an online store. A CMS without
  tools for promotion is like a gun without
  bullets. All the key requirements of a marketer
  like segmentation, visual merchandising,
  customized campaigns, reports, etc. have been
  taken care of in Magento. An avid user of Magento
  and a client of Nevina Infotech express his
  satisfaction by quoting - Magento is the perfect
  example of a blessing in disguise for marketers
  who are not tech-savvy.

16
Contact Us

• Name- Rahim Makhani
• Website- https//www.nevinainfotech.com/
• E-mail Address- rahim_at_nevinainfotech.com
• Contact Person- Rahim Makhani (MD CEO)
• Mobile Number- 91 7572970470