Magento 2.1 Enterprise Features to Give an Edge to Your Ecommerce Store

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Magento 2.1 Enterprise Features to Give an Edge
to Your Ecommerce Store
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The eCommerce space is fiercely competitive these
days! In order to stay ahead of the competition
your eCommerce platform should offer you
out-of-the-box features, global CMScapabilities,
scalability, flexibility and security.
When you weigh in these criteria, the platform
that often stands out is Magento the number one
digital commerce platform. Therefore,
collaborating with a Magento Development
Company can help you to take your web shop to the
next level.
In this post I am going to discuss the features
of Magento Enterprise Edition 2.1 which can help
you expand your eCommerce reach
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Customer segmentation and personalization made
easy
Based on location, order history, gender, wish
list items, lifetime purchase value, etc., you
can create personalized shopping experiences such
as displaying contextual and relevant content,
promotions and pricing for your Magento store
visitors. This in turn would boost conversion
rates and sales of your web shop.
However, personalization can also be done for
unknown site visitors based on the items in their
cart or products they have viewed.
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Conditions-based tool to set rule-based product
relations
You can easily administer rules to determine
which products you can present as related
products, up-sells, and cross-sells through a
condition-based tool. This makes targeting
product suggestions effortless and thus helps
increase sales and average order values of your
e-store.
Allows automatic updates, content staging and
preview
It enables you to easily create a wide variety of
content, preview and schedule them without even
involving IT. Moreover, you can also preview
store view as well as changes by date in order to
ensure a flawless shopper experience.
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Besides, you can also optimize the timing of site
updates and its impact too by managing all the
alterations via a timeline dashboard. For greater
efficiency, your Magento certified developer can
deploy updates automatically at scheduled times.
Visual merchandising to boost sales
Visual merchandizing is no more the purview of
brick and mortar retail spaces. Yes, Magento
offers you visual merchandizing features in order
to attract, engage and motivate your e-store
visitors to make a purchase.
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Magento Enterprise Edition 2.1 offers a simple
drag-n-drop interface which allows you to easily
optimize product pages by arranging products.
Moreover, you can also order products by colour,
highest margin, best seller or new arrivals using
sorting rules. In addition to that you can also
set rules for assigning products to specific
categories based on brand, price or date of
creation, automatically.
Deployment options are flexible
Circumstances can change anytime but with Magento
enterprise edition you would be ready to adapt to
it without any negative effect to your bottom
line. How? Well, it offers you flexible
deployment options and enables you to focus more
on your customers without worrying about
infrastructure.
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Now you can choose to deploy your Magento
platform in any environment that best suits your
goals and operations including third party
hosting, cloud and on-premises. Enterprise Cloud
Edition is a new Magento cloud service that
enables rapid deployment of web storefronts that
are secure, scalable and fully customizable on
AWS-based hosting and managed services
infrastructure which is optimized for resilience
and performance.
Elasticsearch technology
Elasticsearch technology is integrated to easily
handle large catalogs as well as scale search
capacity as queries increase. It comes with
support for 33 languages out of the box making
global deployments simpler.
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Customer misspellings would no more be an issue
as Elasticsearch would offer suggestions and also
synonym management through the Magento Admin for
increasing relevancy and conversions.
Responsive design themes
The number of mobile users has increased
exponentially over the years. If your eCommerce
store is still not responsive then undoubtedly
you would lose traffic and potential customers
coming through mobile devices.
But not anymore! Now your Magento eCommerce store
would have cross-device compatibility as you can
build your store leveraging the built-in
responsive design reference themes.
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These themes adapt and adjust how web design
elements like menus, images as well features like
checkout are displayed to fit different screen
sizes of various devices.
Additionally they offer SEO benefits along with
easy customization and touch-friendliness.
Offers multiple master databases
Your Magento certified solution specialist would
love to scale the database tier of your Magento
eCommerce website by leveraging separate master
databases to support order management, product
data and checkout.
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As a result, different functional areas will be
allowed to be scaled independently. This in turn
would ensure that the shoppers ability to browse
through your site and make purchases is never
affected by the order management and
merchandising activities.
Varnish page caching to speed up your e-store
You can make sure that content on your eCommerce
website is served in a very fast and efficient
way by integrating Varnish page caching.
It accelerates your site performance by
decreasing response time dramatically and at the
same time reducing load on your Magento servers.
Varnish page cache is easy to implement as
Magento Enterprise Edition 2.1 completely
supports and offers Varnish configuration files
out-of-the-box.
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Enhanced admin experience
You can work efficiently by easily monitoring
your business via a dashboard with modern and
intuitive user interface. It allows you to get a
quick access to search terms, sales, order, or
best selling product data.
Moreover, you can also leverage improved
navigation and search which makes it easier to
find information and speed up your day-to-day
tasks by configuring and saving different views
of order and customer management screens.
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Account and technical support
Magento dedicated Account Managers analyze your
business and become well versed with it so that
they can help you get the most out of your
Magento platform.
Even Magento Technical Support is available round
the clock to help you resolve technical issues
and queries promptly.
Therefore, with Magento Enterprise Edition 2.1
you have a team of experts dedicated to enabling
you to achieve your business goals.
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Conclusion
Finally, it would be just to say that the
feature-rich Magento Enterprise Edition 2.1
offers eCommerce owners full control and
flexibility over their online business. Its
advanced catalogue management, marketing tools
and search engine optimization ensures that you
deliver an exceptional shopping experience to
your audience.
Which feature fascinates you the most? Lets
begin a conversation please be the first to
leave your comments below.
Originally Posted On- https//bit.ly/2jqFMzx
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