11 Ways to Differentiate Your App in Overpopulated App Market

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11 Ways to Differentiate Your App in
Overpopulated App Market
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• Nowadays, along with people, businesses have also
  gone busy on mobile. By this, we can understand
  that today, the enterprises do consider having a
  mobile application representing their company or
  have a business that is supported by a mobile
  app.
• Be it any case it has become a necessity to have
  a mobile application for the businesses or people
  who want to be popular amongst the crowd.
• However, there is one harsh reality for us to
  face. It has been a trend and the most applied
  strategy to have by almost every business out
  there.
• In which, an average performance parameter cannot
  guarantee the survival of your mobile application
  in the market.

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• As per a Statista report, in the first quarter of
  this year, there were approximately over 3.8
  million Android apps, and in the Apple App store,
  it gave the options to users to choose between 2
  million apps.
• In this crowd of applications in the App Market,
  to develop a mobile application giving a
  competition and thriving over it is again a
  different sort of business.
• So, here we will discuss the tips that will help
  you achieve the best of the user experience and
  get the most from your business app from the App
  market to stand ahead from your competitors.
• NO. 1 FIND THE WHY!
• To create something purposeful, you need to find
  out the purpose first and examine whether it is
  worth enough to develop a mobile application on?
• Find out whether or not does the problem need a
  mobile application to fix that.
• Find out which problems you would like to address
  and solve through your application. It does not
  always stick to the problems to solve.
• Well, if you have anything in mind which can
  bring something new to people and encourage them
  to think in a new direction or just let them
  enjoy using that application when they want to
  relax, or it can be any good cause.

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• The reason behind this philosophy is, if you make
  any application just from your perspective and
  not from the point of the user, it may not
  attract them which directly brings a fail to your
  mobile app.
• So, firstly bring the idea to the table.
• Once you have well planned it, decide the
  features and then hire the best iPhone
  application developers or opt for the top Android
  apps development service whichever suits your
  business application best.
• NO. 2 GET THESE DETAILS
• Before constructing a mobile application, you
  should be well aware of these details
• 1. KNOW YOUR CUSTOMERS
• It might sound old, but it is the thumb rule of
  every business I guess. Why do we say that? The
  answer is that you can only better serve them
  once you know them.
• Knowing your customers here means knowing about
  their demands and needs, which will ultimately
  help you enhance the success ratio of your
  application.

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• 2. TECHNOLOGICAL PLATFORMS YOU WANT TO PROVIDE
  SUPPORT ON
• You need to consider the platforms which your
  application can provide the support on.
• The consideration may be done based on the
  factors such as Hardware Performance, Battery
  Life, Toughness, and required Peripherals.
• Selecting mobile platforms needs to consider the
  factors such as coverage, device, support,
  performance, and other features.
• 3. REVENUE MODEL
• For over a decade now, the app market has
  flourished more than any other.
• To make the most out for the revenue in this
  market, the hired Mobile App Development
  Company needs to select a suitable approach to
  develop the mobile app.
• There exist several models of generating the
  revenue from the mobile applications which
  include
• Paid applications
• Separate app and in-app freemiums
• Advertisements
• Subscription
• Moreover, pay per download

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• These all can be considered to generate revenue.
  However, it is vital that the developer has the
  approach in harmony with the application.
• It is entirely necessary for the developer to
  keep in mind to attract the user and invest money
  in various aspects of the application.
• Along with the revenue for the app, dont forget
  about your bank account figures the cost you can
  invest in app development, marketing and later
  release of your app.
• Here are some guiding tips which may help you
  calculate the development cost efficiently.
• If you hire the best iPhone application
  developers for your iPhone application for
  example, the development cost can turn out to be
  a long-term profit.
• NO. 4 ASK WHETHER NATIVE, WEB OR HYBRID?
• When you choose the best Mobile App Development
  Company, you also need to choose the best
  approach towards the app development to get your
  application built with the required features.
• You must consult the top Android apps development
  service if, for example, you want to have an
  Android Application for your business with
  regards to understanding which approach may
  better suit your applications development.
• Further, lets take a brief look towards the
  approaches which developers usually consider.

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• 1. NATIVE
• Native apps are platform specific and need highly
  experienced and knowledgeable development skills.
• These apps help you deliver the best user
  experience but it takes comparatively long time
  and proficient skills to develop them.
• With its features of delivering high-quality user
  experience, it costs the client long time and
  more money.

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• 2. WEB
• Web apps, in comparison to any other approaches,
  are time-effective and cheap to develop and
  support running on multiple platforms.
• Web apps can be developed using HTML5, CSS and
  Javascript code.
• However, being cost-effective, these apps give
  you less power than the ones developed in Native
  approach.
• 3. HYBRID
• Hybrid App Development this is the approach in
  the app development which helps you enjoy the
  benefits of both the previous methods.
• It combines pre-built native containers with the
  latest web coding to achieve the best possible
  features from both the approaches.
• For example, you are opting to develop a Hybrid
  app for the iOS platform, then building the app
  needs your developer to augment the web code with
  native iOS App Development language to create
  unique features and access native APIs which are
  still unavailable to develop through Javascript.

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• NO. 5 SETTING UP A PROTOTYPE
• Once decided which approach you want to consider,
  you should move to determine the prototype for
  your application.
• Prototype refers to the procedure of taking your
  idea and turning it up in an application with the
  basic functionalities.
• Having a prototype makes it an easy task to sell
  your idea to the prospective customers who now
  will be able to view the noticeable benefits
  instead of just imagining or going through the
  product description.
• It helps like a magnet in attracting the
  investors as well as working with manufacturers
  and fetching licensees.
• Also, please ensure that you take maximum
  possible steps to build a secure app against the
  unauthorized access and use of data.
• NO. 6 EFFECTIVE ANALYTICS TOOLS
• Well, it is quite essential to have a powerful
  analytics tool in your hands to gain a complete
  detailed image of the number of visitors your
  website gets, how they arrive at your site and
  how can they repeat coming to your app.

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• SOME OF THE HELPFUL MOBILE ANALYTICS TOOLS FOR
  YOUR MOBILE APP
• Google Analytics
• Flurry
• Localytics
• Mixpanel
• Preemptive
• With Data sciences these days, including some
  predictive analytics in your mobile app can make
  it highly marketable.
• NO. 7 GET THE BETA-TESTING ON THE TRAIL
• We have now got an image of our regular visitors
  it is now the time to perform the second test on
  our final product.
• Beta-Testing refers to the final testing of the
  application which completed from the development
  end and is ready to hit the app store.
• This test helps you get the direct feedback from
  the users about the app functionalities in the
  real-time environment.

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• There are many companies like the ones who are
  the iPhone Application Development Company, and
  the Android App Development Company available in
  the market to help you with the beta testing, but
  to identify the one best for you is another
  crucial process to enhance and ensure the success
  of your app.
• FOR THIS, YOU MUST CONSIDER PREPARING FOR THE
  BETA-LAUNCH IN THE FOLLOWING STEPS
• Define Target Audience
• It is vital to identify and clearly define your
  target audience to enable you to recruit the best
  suiting beta-testers for your product.
• Early market research enables you understanding
  the market analysis easing the process of beta
  testing.
• Remove bugs
• Before running the Beta Test for your app on
  different platforms, it is essential to consider
  the bulk of the devices those eliminate the
  device-specific bugs.

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• Alpha testing with a small number of users helps
  you identify and remove the maximum of the bugs,
  and at the same time, device coverage plan is
  necessary to ensure the quality of the mobile
  app.
• Goal identification
• Beta Testing gets you the real feedback from the
  target customers.
• It provides you a greater prospect to further
  understand the targeted market and their
  requirements.
• Identifying the goals for beta testing helps you
  focus on the efforts also, reduce the product
  launch risk.
• NO. 8 RELEASING YOUR APP
• Releasing your app requires good Deployment
  Management to ensure the uprightness of the live
  environment is well-kept, and the right
  components are released.
• Deployment of an app requires a plan, schedule,
  and control of the movement of releases to test
  in live environments.

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• NO. 9 METRICS COLLECTION
• For a decade now, mobile users have increased in
  population, and this population increase is never
  ending with day by day growing demand for the
  mobile phones.
• To collect the precise metrics is somewhat
  greatly needed.
• The number of the Mobile App consumers is
  continuously rising so does the need of
  collecting the accurate metrics from them.
• However, many methods used to measure apps are
  taken from Web analytics.
• PRIMARY INPUT METRICS TO BE CONSIDERED
• Funnel analysis It signifies as to why the
  users are failing to complete the desired steps
  such as in-app purchases or ad clicks.
• Social Sharing Measures It signifies
  highlighting the aspects of your app that capture
  the most of the attention of your users.
• Consider correlating the demographic data with
  user activities.
• Tracking time and location it helps you get the
  insights on the contexts used in your app.
• Finally, the critical part is collecting the
  growing behavior of your user base.

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• NO. 10 WELCOME THE IMPROVEMENTS AND NEW
  FEATURES
• Once you capture the metrics, it is quite
  essential to apply the necessary matching steps
  of the improvement and adding advanced features.
• A mobile app with the old common features loses
  its reliability in the long run.
• Keeping the app upgraded with the latest
  inventive features enhances its visibility on the
  App store along with the number of downloads.
• Also, avoid rotting of your app, keep it upgraded
  meeting all the new guidelines offered by the
  various platforms.
• NO. 11 GET THE PROPER APP MARKETING DONE
• Well, this is something like a cherry tip which
  will help you like no other can do.
• We can say that all the efforts made to create,
  test and augment the app be kept on one side, and
  the efforts made to market the app efficiently be
  on another single side.
• Correct marketing of your app will bring all the
  desired fruits to you for which you sow the seeds
  while developing it hard.
• We have many well-versed marketing techniques
  available nowadays which help you get your
  application to reach out to the desired number of
  eyes and increase the profitability out of it.

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• You can consider
• Uploading the introductory videos
• App store optimization
• Application screenshots
• Creating some buzz about your App by blogs and on
  Twitter
• Social Advertising
• Promoting through gifts and vouchers
• Conclusion
• We have seen the points which can make your
  mobile app stand out of the competition on the
  top and many more still to discuss with you.
• We, at 21Twelve Interactive, the Mobile apps
  development company in India and the USA, love to
  deal with all the types of iOS App Development
  Services and Android App Development Services.
• We provide you with the top Android apps
  development service and the best iPhone
  application developers who are always happy
  engrossing into their computer screens to build
  out the most attractive and operative mobile
  application for your business.
• This article is originally published on 21Twelve
  Interactives Blog Page.

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