How to build a disruptive Social Media app?

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How to build a disruptive Social Media app?

• http//www.halkwinds.com/

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When it comes to exposure and sustainability,
nothing beats social media in the application
game. A quick glance at market research will tell
you that the big players and their all rounder
products have saturated the market. A wild-card
with potential can always disrupt this industry.
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Snapchat is the best example for one of those
disrupting applications that is constantly
bothered by big players but it refuses to give
in. It leverages AI, AR, and community driven
design trends to provide unique experiences in
the palm of our hands.There are two ways you
can approach your social media app development
project. You can either go for a performant and
exclusive native build or you can go for a
one-size-fits-all hybrid application, compatible
with both iOS and Android.
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Where To Start When Building A Social Media App?
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• First of all you need to decide what kind of app
  youre looking at and how you want to get there.
  This phase is the exploration phase which helps
  you determine your target demographic, your
  expectations, scope, and processes.You can
  build one of its kind category-defining social
  media app or you can follow in the footsteps of
  the apps that fall in these popular categories
• Chat messengers
• Inspirational and utility apps
• Communication, networking and entertainment

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Now Lets Talk About Features
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After using and studying every other social media
app in the market youd know that it must have
signup, user profile, search, news feed, chats,
media files sharing, push notifications, et al.
What they wont tell you is, how to get there.
Lets dive in.
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User Engagement

• Social media industry is already a tough spot to
  break into with some apps morphing into
  necessities from entertainment. Getting user
  attention might be tough because no one knows you
  yet and that wont be the same as you start
  pumping money in your marketing. One thing you
  need to keep in mind is that you cant ignore the
  big players in the industries. Treat them as your
  allies and give users an easy way to get onboard
  via Facebook/Google/Twitter SSO.

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Customization

• If youve been a Medium reader or writer youd be
  familiar with their popular publications and how
  theyve established their brand image via nifty
  customizations. Medium knows how freedom of
  customization aids in retention and eventually
  loyalty. Give your user that freedom. But dont
  go overboard. You know your frontend and backend,
  your user doesnt.

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Communities

• Use AI to get to know your users better than they
  know themselves and give them what they need
  right in front of their eyes without having to
  say or type. Create close communities and
  channels around these interests to help people
  socialize.

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In App Chat

• Its quite simple. If you dont give them an easy
  way to control their conversations inside your
  app they will find million other niche apps to do
  so. Messengers are not that simple anymore. Your
  messaging app should have group chats, direct
  messages, disappearing messages, rich media
  support, filters, user restriction, and recalling
  or deleting chats to qualify as an alternative.

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Building A Social Media App
Having decided what functionality and features to
build. You are good to go with the development of
your own industry disruptor.
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• Scoping
• In this stage youll discuss processes and
  Methodology selection, deadlines determination,
  and the creation of user stories.
• Wireframing
• This is the phase where all the experimentation
  happens and unicorns emerge from. Heres what all
  goes in wireframing.
• UI/UX projection
• Feature mapping across the app
• Interaction planning
• Logic definition
• Creating an experience focused app architecture

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Design

• You can partner with relevant brands and plug
  products in between plays for brand exposure. You
  can also have a dedicated section assigned to the
  brands to advertise on your app or website via
  banners.

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Participation Fee

• Now that we have a scaffolding with the
  information architecture and tried tested user
  flows, we can start to put appeal into it via
  design. Our process ensures that the latest
  trends and best practices are put to good
  use.The finalized designs are put to test via
  prototypes which provide insight in app logic and
  usability. Prototyping also proves to be a faster
  and efficient way to iterate before everything is
  recreated in implementation via code.

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Development

• Your scope decides what kind of development
  methodology would be appropriate for your
  project. You can either have them(Design and
  Development) work alongside or wait design to
  finish for implementation. It also depends on
  your engagement model or what type of teams you
  have.Heres how a common development phase
  looks Feature developmentgtgtBackend
  infrastructuregtgtDeploying APIs DatabaseFrom
  here on we move to testing the implementation and
  see if anything needs consolidation.

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QA/Testing

• You will need to set up a test environment so
  that testing and fixing doesnt mess with the
  live code. As there are a tonne of features that
  need testing, both modes(manual and automated) of
  testing are employed. For which you have several
  CI/CD tools that can make your work easy.Our
  testing scope also ensures that the entirety of
  the application is as expected and corresponds to
  the definition of the project.

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Deployment And Maintenance

• Ensure that the applications are safe, secure,
  and on par with App Store and Google Play
  guidelines. Also heres where you would bring
  your marketing plan in action.Thinking that
  deployment wraps up the social media app
  development cycle is wrong on so many levels.
  Since your app relies on engagement and
  performance metrics that only surface
  post-deployment. Using app analysis and
  performance metrics you can beat the big players
  in the game. As any other app, the road to
  success is constant change and adaptation as per
  the user trends. Enhancing apps design and
  performance for the sake of better usability and
  popularity is a part of that consistent effort.

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TLDR

• Identify the gap in the market
• Define your target audience
• Define scope
• Get realistic estimates
• Build all the essential features
• Stick to mentioned development best practices

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We have been building social media apps for
companies looking for user exposure and
consistent engagement. You can just bring your
idea to the table and we will walk the talk to
help you realize it in the best possible
way.Our expert social media app development
team consists of dedicated designers, engineers,
analysts, QA specialists, and marketers who will
go above and beyond to deliver performant and
highly customized solutions that meet your
expectations.
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Thank you

• info_at_halkwinds.com

• http//www.halkwinds.com/