20 Perfect Ways to Market your Android App (No.8 is Creative) - PowerPoint PPT Presentation

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20 Perfect Ways to Market your Android App (No.8 is Creative)

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Get more users by getting better at marketing your Android app on the Google Play Store. One thing you must understand is that no amount of marketing, advertising and promotion is going to make a bad app popular. – PowerPoint PPT presentation

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Title: 20 Perfect Ways to Market your Android App (No.8 is Creative)


1
20
Perfect Ways to Market your Android App
(No.8 is Creative)
2
Understand your Audience
  • Know your target audience and what type of
    information theyre seeking while theyre
    on-the-go
  • If your app is useless, it wont get used or
    recommended

3
Promote your app on your mobile website
  • Build a teaser website
  • Make your website visitors to use your mobile app

4
Feature your mobile app on your website
  • You need to promote it prominently where
    appropriate
  • special offer to get customers to download your
    app

5
Start a blog
  • Add your blog in your teaser website
  • Write interesting stories

6
Social media
  • Use your Twitter, Face book, Google
  • Try with LinkedIn ads and Face book ads

7
Video Podcasting
  • Create a product video
  • Make it creative, funny, thought-provoking or
    personal

8
7-Ps
  • Prepare a trendy press release. Publish in most
    of the powerful press release websites. Know
    where your business users are in the web
  • Press release
  • Podcasting
  • Phone Call
  • Pinterest
  • Publishing websites
  • PDF submission
  • PPT sharing portals

9
App review websites
  • Get your website reviewed
  • Press is the best way to kick start your startup

10
Blogger who care your business
  • Contact bloggers who care about your business
  • For example, pet supplies app can be pitched to
    bloggers who write about pets and animals

11
Collecting emails
  • Collect potential customer emails
  • Good email lists is a kind of powerful marketing
    tool

12
Pinterest Marketing
  • Use blog images, infographics and visual content
    from your app
  • Create content on your Pinterest board

13
Facebook Group
  • Find group of people with common interests
  • Share, post and engage - Create a discussion

14
App Store Optimization
  • Optimize titles, description and keywords
  • Clearly reflect your brand and business, Be
    simple, Be easy to spell, Be memorable, Tell the
    user what your App does

15
Maintaining loyal users
  • Give quality of service to the users you already
    have
  • App installers are like Gold. Treat them every
    users free/premium users as loyal users

16
Solving Negative Reviews
  • Make your customer very happy
  • Do not make anyone in the world to place a
    negative review on your app

17
Presentations
  • Mention your app in your corporate presentation
  • Make your app public in all the ways you do

18
Relevant Forums
  • Discuss about your app in the forums relevant to
    your business
  • Create a quality discussion

19
Get your app reviewed
  • There are tons of review category in the forums
  • Make your app gets reviewed by the forum members

20
Email Signature
  • Add your app link in you email signature
  • App link in the confirmation emails

21
Newsletter
  • Send regular newsletter with good information
  • let web readers know about your mobile app and
    make it easy for them to get it

Read more
22
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