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App Store Optimization - 3 Effective Ways to Do It

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Blog Link: Competitive research, Localize your app & Keyword and App analytics are the 3 effective ways to optimize your app in app store. Start app store optimization now! – PowerPoint PPT presentation

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Title: App Store Optimization - 3 Effective Ways to Do It


1
App Store Optimization Three Effective Ways To
Do It
  • www.seo-service-provider.org

2
Your App Have to be Top 200
  • Nelson reported that over 70 of the total usage
    comes from the top 200 apps. This means to
    become successful, your app needs to reach in the
    top 200.

3
App Store Optimization 3 Effective Ways to Do It
4
1. Competitive Research
  • An in-depth competitive research provides you
    additional information like what features would
    help you to enhance your app, successful
    marketing strategies and how you can stand out
    amongst your competitors.

5
There are Six Key Pointers
  1. App downloads
  2. Price by Region
  3. Ranking by Category Region
  4. Update Cycle
  5. Reviews and Ratings
  6. Description

6
A. App downloads
  • There is no defined procedure or software that
    could help you accurately track your competitors
    download, but with competitive research you can
    surely get a fair idea of the development.

7
B. Price by Region
  • Before you decide whether to opt for a paid app
    or no, run an analysis on your competitors
    decision. Support your decision by kind of
    features they offer and whether its free or paid
    app.

8
C. Ranking by Category and Region
  • While you try to analyze your competitors
    ranking, try to understand their marketing
    strategy and its result. Perhaps, you could get
    new ideas by this.

9
D. Update Cycle
  • Applications need constant updating. Try to
    understand the reason behind your competitors
    app updates and their aftereffects. This might
    guide when and what you need to update.

10
E. Reviews and Ratings
  • This comes without saying. Your competitors
    success or failure is important. Keeping tab of
    activities on reviews and ratings is the best way
    to observe the change.

11
F. Description
  • Description is integral part of App Store
    Optimization (ASO). Closely observe the changes
    your competitor is making in their description
    and keywords theyre adding or removing from
    there.

12
2. Localize Your App and Keyword
  • Consider These Points
  1. Description and Title
  2. Keywords
  3. Dont use auto-translators

13
a. Description and Title
  • This is relatively easy since a simple
    translation can give satisfactory results.
    However, be creative and add impressive local
    words.

14
b. Keywords
  • Good keyword has high volume with low
    competition. Look for similar keywords in
    regional languages. There are tools to assist you
    on this.

15
c. Dont Use Auto-Translators
  • Auto-translators will never provide you desired
    result. Rather, hire an expert who can help you
    meet your requirement since meaning of words
    change with region.

16
3. App Analytics
App analytics provide you number of downloads,
user behavior and number of active users.
17
  • Similar to Search Engine Optimization, App Store
    Optimization can help you escalate your presence
    on app stores. These are few successful ways to
    improve your app store search results.
    Incorporate them and see the result yourself.

18
!!Thank You!!
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