App Store Optimization - 3 Effective Ways to Do It

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App Store Optimization Three Effective Ways To
Do It

• www.seo-service-provider.org

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Your App Have to be Top 200

• Nelson reported that over 70 of the total usage
  comes from the top 200 apps. This means to
  become successful, your app needs to reach in the
  top 200.

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App Store Optimization 3 Effective Ways to Do It
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1. Competitive Research

• An in-depth competitive research provides you
  additional information like what features would
  help you to enhance your app, successful
  marketing strategies and how you can stand out
  amongst your competitors.

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There are Six Key Pointers

1. App downloads
2. Price by Region
3. Ranking by Category Region
4. Update Cycle
5. Reviews and Ratings
6. Description

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A. App downloads

• There is no defined procedure or software that
  could help you accurately track your competitors
  download, but with competitive research you can
  surely get a fair idea of the development.

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B. Price by Region

• Before you decide whether to opt for a paid app
  or no, run an analysis on your competitors
  decision. Support your decision by kind of
  features they offer and whether its free or paid
  app.

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C. Ranking by Category and Region

• While you try to analyze your competitors
  ranking, try to understand their marketing
  strategy and its result. Perhaps, you could get
  new ideas by this.

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D. Update Cycle

• Applications need constant updating. Try to
  understand the reason behind your competitors
  app updates and their aftereffects. This might
  guide when and what you need to update.

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E. Reviews and Ratings

• This comes without saying. Your competitors
  success or failure is important. Keeping tab of
  activities on reviews and ratings is the best way
  to observe the change.

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F. Description

• Description is integral part of App Store
  Optimization (ASO). Closely observe the changes
  your competitor is making in their description
  and keywords theyre adding or removing from
  there.

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2. Localize Your App and Keyword

• Consider These Points

1. Description and Title
2. Keywords
3. Dont use auto-translators

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a. Description and Title

• This is relatively easy since a simple
  translation can give satisfactory results.
  However, be creative and add impressive local
  words.

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b. Keywords

• Good keyword has high volume with low
  competition. Look for similar keywords in
  regional languages. There are tools to assist you
  on this.

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c. Dont Use Auto-Translators

• Auto-translators will never provide you desired
  result. Rather, hire an expert who can help you
  meet your requirement since meaning of words
  change with region.

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3. App Analytics
App analytics provide you number of downloads,
user behavior and number of active users.
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• Similar to Search Engine Optimization, App Store
  Optimization can help you escalate your presence
  on app stores. These are few successful ways to
  improve your app store search results.
  Incorporate them and see the result yourself.

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