Best Email Marketing Practices For Colleges And Higher Education

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Best Email Marketing Practices For Colleges And
Higher Education
By Alphasandesh.com
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Initiation

• If you are in the admission section at a college
  or university, or dependable for securing money
  for higher education sector, then email marketing
  campaigns would be your means of support.

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Useful Key Points for Colleges

• Here are some key strategies to a successful
  email marketing campaign for higher education
  sector or colleges which will be beneficial in
  getting more students
• Identify your potential student segments
• Create alternate e-mail marketing campaigns for
  student segments
• Add a social sharing button in your emails
• Be reliable in your campaign

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Identify Potential Student Segment

• It is necessary for all higher education
  institutes to converse with their prospective
  students on a distinct e-mail schedule.
  Prospective or would-be students are those who
  have already exhibited interest in the program
  and are found in your list.

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Email Campaigns for Student Segment

• As the key drivers for enrollment in higher
  education programs vary among prospective student
  segments, educational marketers should properly
  target and communicate the right message to every
  segment.

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Social Sharing Button in Emails

• Whenever you create promotional emails for
  college don't forget to include share or like
  buttons in your emails to encourage students to
  share their visit and experiences with friends or
  family members.

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Be Reliable in Your Campaign

• Build-up a visual distinctiveness, with a color
  scheme, set of fonts and images that attract
  prospective students and their families, and then
  use it again and again to reinforce your brand.

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Conclusion

• Even though e-mail marketing has taken a backseat
  to some latest online marketing techniques, it's
  still a very effective push-marketing tool for
  higher education sector and colleges to develop
  interest and demand among prospective students
  and their family members.

alphasandesh.com
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• Alphasandesh offers bulk email marketing
  services. For more information feel free to visit
  www.alphasandesh.com

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