Movies Web Designing Company London | How to Promote a Online Movie

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Web Designing, Development and SEO Services for
Movie Promotion
Mythri Mansion, First Floor, 4th Road, KPHB
Colony, Hyderabad, Andhra Pradesh, 500072
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Search Engine Optimization

• Define the movie description
• properly.
• Use Keywords effectively in the
• URL, Titles etc.
• Include effective Keywords
• related to the movie Meta tags.

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Submit URL to Search Engines

• Check for popular Search Engines
• Submit the movie URL to top 20
• Search Engines in your
• Country/Region
• Keep updating the site to stay
• top of the search list

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Movie Pages in Social Networking Sites

• Create Pages relevant to the movie
• and include lots of information about
• the movie, the cast, crew, release
• dates, events, RSVP etc.
• If the movie deals with an issue,
• multiple pages could be created in
• different social networking sites, on
• the issue as well as the movie.
• Drive traffic back to official movie
• site by including links in those movie
• pages of social networking sites.

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Fan Clubs and Sites

• When the movie is much awaited one,
• then the fans will themselves build fan
• sites and clubs. Else, the marketing
• team can build fan clubs and promote
• it online.
• The fan sites and clubs should allow
• any registered member to add / edit
• information about the movie.
• Remember, empowered fans are the
• best marketers for the movie.
• One or two moderators or admins
• could keep a watch, so that the site or
• club is not spammed or junked

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Forum Discussion

• Initiate discussions in online
• forums.
• Ask people to write reviews,
• comments etc. Track the discussions.
• Link back to the movie website.
• Put a countdown to movie release
• date other related events like
• music launch, DVD release etc.

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News Letters

• Create Newsletters with loads of
• information like character
• background, character arc, behind
• the scenes, achievements etc.
• Register with different groups in
• Yahoo, Google etc. and send the
• newsletter to all group members.
• Send newsletters to your friends,
• relatives and ask them to forward
• it to their circle of friends. This
• spreads movie awareness.

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Write Interesting Articles

• Interesting articles could be written
• about happenings on-shoot, behind
• the scenes etc.
• Sometimes, there could be few snaps
• with amazing celebrity gestures.
• These could be used to write about
• the reason for gestures and related
• happenings.
• People are always keen to know about
• these kind of facts. This could lead to
• lot of discussions based on that snap
• or article.

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Photo Sharing and Free Downloads

• Upload movie posters, banners,
• objects used in the movie, characters
• etc., in photo sharing sites like Picasa,
• Flickr, Fotocommunity, Imageshack,
• Photobucket, Istockphoto etc.
• Apart from photo sharing sites, movie
• banners, attractive desktop images,
• wallpapers, screensavers etc. should
• be made available for free download
• through various sites and directories.

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Share Videos / Trailers

• Upload Videos / trailers in various
• video sharing sites like YouTube,
• Metacafe, Google Video, Vimeo etc.
• Videos could be behind the scenes,
• trailers, events etc.

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Presence in Blogosphere

• Create blog pages in leading blog hosts
• like blogger, wordpress, shoutpost,
• etribes, weebly etc.
• Post articles about the cast, crew, story
• background and any other interesting
• stuff related to movie. Photos and
• trailers also could be added.
• Respond to conversations properly
• and keep track of the comments. Be
• open to feedback. Link back to the
• official movie site.

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Tags in Video Sharing Sites

• Include requisite number of relevant
• keywords in the Tags, while uploading
• the video.
• Effective tags and proper description
• about the video will push the video to
• the top of the search list and hence
• drive lot of traffic to the video.
• Videos / trailers are one way of creating
• hype and bringing in exposure to
• the movie.

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POD Casts

• Interview the ?lm writer, director,
• producer or key actor/actress and create
• a good podcast using the interview.
• Industry experts could also talk about
• technology used or the social issue that
• is dealt in the movie, theme music etc.
• These podcasts could also be sponsored
• by the brand partners of the movie.

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Submit to Directories

• Submit the podcasts to famous podcast
• directories like Podcast Directory, iTunes,
• Odeo, podcast alley, podomatic,
• podoscope etc.
• This could increase the exposure and
• will get more publicity.
• Podcasts could also be included in official
• site, blogs, forums etc.

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Online Discussions

• A movie would include lot of research
• work. Articles could be written on
• those research and facts and ?gures
• could be provided.
• These articles which contains facts
• ?gures would spark lot of discussions
• in forums, blogs, social networking
• sites etc.
• This will create curiosity and will serve
• as good word of mouth publicity for the
• movie.

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Share Presentations

• Presentations about the story, directors,
• producers, signi?cance of the movie,
• sensational photographs of the actors /
• actress which were taken for the movie
• etc. could be created and shared online.
• This will spread much faster than the
• documents and will bring in lot of
• exposure to the movie. As earlier,
• the presentations should be available
• for free download.

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Docshare

• The movie related information along
• with background information etc.
• could be made into one single
• document or series of documents.
• These documents could be posted in
• online document share sites like Scribd,
• pdfcast.org, pdf-search-engine, eBook
• networking, digital documents etc. It
• should also be available for download.
• An overview of complete marketing
• activities, ?lm shoot, location selection,
• lyrics of songs etc, could be possible
• topics to be written on.

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EBooks

• Create eBooks about the movie, past
• success and failures of the director,
• background of the actor / actress,
• reasons for the actor / actress to be
• chosen for the movie etc. could be
• included in the ebook.
• If the movie is based on a book, then
• the book could be digitized and could
• be made available online, after all legal
• and copyright issues are taken care of.
• Provide downloadable link across
• online communities, forums, blogs etc.

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Respond to Comments

• Keep track of all online posts and
• discussions. Watch it regularly, update it
• regularly with entertaining and interesting
• stuff about the movie.
• Respond to queries of people, re- comment
• on the comments and make sure the
• discussions continue in a healthy manner.
• Make sure that negative comments /
• feedbacks are dealt with appropriately. Be
• polite and to the point.

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RSS Feeds

• Create RSS Feeds and make it available
• through movie websites and other popular
• movie sites.
• Update the RSS feeds regularly with
• relevant information about the movie.
• Theaters releasing that movie, premier
• shows, events, celebrity visits etc. could
• also be given as RSS feeds.

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Log In Movie Database

• Submit the movie and all relevant
• information to different movie databases
• like IMDB, bollywood archive.
• Creating log in the movie database along
• with release dates and other pertinent
• information will also create good exposure
• as people will start discussing about the
• movie well before the actual marketing
• starts. This creates a good awareness,
• which aids the marketing campaign later
• on.

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Social Bookmarking

• Make sure the movie official site, blogs,
• forums etc. are all bookmarked socially
• in sites like del.icio.us, stumble upon,
• digg etc.
• If the movie is a much awaited one,
• then people bookmark it like crazy in
• these sites. For all other cases, its better
• to ask the internal marketing team to
• do this job up until the word starts
• spreading.

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Tweet Regularly

• Twitter is one effective way of reaching
• out to audience.
• Start a twitter account and regularly
• tweet about the movie like shoot
• schedules, release dates, interesting
• incidents etc.
• Create a short link (bit.ly) for the movie
• site and provide it in twitter.
• If used properly, tweets could become
• an effective word of mouth publicity for
• the movie.

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Online Contest

• Create online contests asking simple and
• relevant questions about the movie,
• characters, incidents etc. These could be
• based on the articles written in the blogs,
• forums etc.
• Winners could be given tickets,
• merchandizing items etc. as rewards.
• The most important thing is that, people
• should be able to ?nd the answers for
• these questions. So, it should be short
• and simple.

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Paid Advertisements

• Apart from all the above mentioned
• stuff, paid advertisements will prove to
• be effective when the movie release
• date is closer.
• Ads at prominent locations in popular
• websites will fetch a lot of exposure to
• the movie.
• Linking back to the official site, will
• increase the traffic to the official site and
• hence more the exposure.

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Online Polls

• Create polls about the movie, about the actor
  and other key cast /
• crew members and their past achievements.
• These polls will give interesting data to write
  about. Create articles about
• these facts and percentages and spread it
  around to get good publicity.
• If possible, opinion polls, audience liking
  factor and their choice of actors /
• actress could also be surveyed.

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