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Hanmer MS

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Title: Hanmer MS


1
Hanmer MSL IndiaCredentials Overview
  • February 2009

2
MSL Global Overview
  • 70 year history founded in U.S. in 1938
  • Rich history of communications innovation from
    creating Olympic sponsorships (1940s),to defense
    of corporate raiding (1950s), food/beverage
    nutrition communications (1970s), DTC healthcare
    communications (1990s),and Digital
    communications (1990s-2000s),environmental
    communications (2000s)
  • Today, MSL is one of the worlds top global
    communications firms
  • 54 offices in 28 countries
  • More than 1,500 staff
  • Affiliate network reaching 40 additional
    countries
  • Top public relations agency in the Publicis
    Groupe
  • Represent Fortune 500 companies and leading
    organizations
  • Recognized industry leader More than 250 awards
    in last 4 years
  • 2007 Runner-Up Large PR Agency of the Year
  • 2006 PRWeek PR Innovation of the Year in
    Digital
  • 2006 2007 PRWeek Best Use of the Internet
  • 2008 Corporate Responsibility Officer Magazine
    1 agency in Corporate Responsibility
    communications
  • 2008 PRWeek Asia Pacific Certificate of
    Excellence, Best Use of Digital for Coca-Cola
    China
  • 2008 PRWeek Asia Pacific Certificate of
    Excellence, B2B Campaign of the Year for UL
    China

3
Who we are, What we do
As advisors, MSL offers strategic counsel based
on rock-solid judgment and extensive experience
to help companies and brands engage key audiences
and customers. In a constantly changing media
landscape,we go beyond traditional choices and
beyond expectations. As advocates, we
aggressively represent the interests of our
clients in both time-proven and creative ways.
Advising and advocacy are core, traditional
services of our industry, but digital media have
created an opportunity for us to be, and also
create, activists for our clients and their
ideas. The effects of our activist
communications in a digital age can be dramatic
and powerful, helping us motivate influential
audiences,and achieve lasting business
success. Advisors. Advocates. Activists. Its
who we are, and what we do. 
4
Part of a leading Global Communications Network
of Companies
About Publicis Groupe The worlds 4th largest
communications company, with more than 120
agencies and 40,000 staff spanning 109 countries.
Benefit to Clients Publicis Groupe agencies are
highly collaborative and routinely manage
multiple components of integrated marketing
programs. Most MSL offices are located with
other Publicis Groupe agencies and in Asia alone,
collaborate on 45 clients.
Media
Specialized Marketing Services
Advertising Creative
5
Hanmer MSL Overview
  • Established operations in 1999
  • 9 large offices in 8 key cities
  • 40 reach network of MSL staff in additional
    2nd and 3rd tier cities
  • Mumbai is the India HQ of Hanmer MSL.
  • Full-service operations, including B2B, Consumer,
    Finance, Healthcare, Technology, Digital
  • Extensive work positioning, launching, promoting
    and protecting Indian and multinational
    corporations and brands in India.
  • A total staff of over 400 offering value added
    services in PR, Creative Services, Event
    Management and Digital communication.

6
Hanmer MSL History
  • Hanmer MSL (former Hanmer Partners) was
    founded in 1999, and over a period of years has
    established its reputation as one of the top PR
    firms in India which has serviced and developed
    many a corporate identity. Our success story is
    attributed to our desire to win attitude and
    also to our dedication and sincerity to work
    ethics and a unique approach in trying to
    understand the goals and objectives of our
    clients.
  • In May 2008, the India operation team at Hanmer
    Partners opted for a strategic merger with MS L
    - One of the world's leading global
    communications firms. We are officially now
    Hanmer MS L - a part of Publicis Groupe,
    which happens to be the fourth largest PR firm in
    the world. As a result of the merged entities
    'Hanmer MS L,' we are in an enviable position
    in providing our clients with a truly global
    outreach in the traditional media as well as the
    engaging and emerging digital domain.
  • As Hanmer MSL, we are India's largest
    independent multi-disciplinary communications
    company offering 360 degree communications
    solutions to a prestigious clientele comprising
    over 150 top Indian conglomerates and MNCs.
  • The India Operations team is headed by Mr. Sunil
    Gautam and his core leadership team comprising of
    Mr. Jaideep Shergill, and Mr. Amit Desai.

7
MSL Asia Network
  • 16 MSL offices and 575 staff(plus satellite
    offices in 33 Indian cities)
  • 15 affiliate offices in key markets (all with at
    least 3 year relationships)

Seoul
Beijing
Tokyo
Nagoya
Osaka
Islamabad
Shanghai
Delhi
(Regional HQ)
Chengdu
Okinawa
Karachi
Taipei
Ahmedabad
Guangzhou
Hong Kong
Kolkata
Mumbai
Hanoi
Auckland
Vientiane
Bangkok
Pune
Hyderabad
Manila
Sydney
Bangalore
Chennai
Ho Chi MinhCity
Kuala Lumpur
Singapore
MSL office
Jakarta
MSL Satellite office
MSL Satellite office
Affiliate office
8
Hanmer MSL India Network
  • Punjab Haryana Chandigarh - Jalandhar -
    Ludhiana
  • Madhya Pradesh Bhopal - Gwalior - Indore -
    Ujjain
  • Orissa
  • Bhubaneswar
  • Rajasthan
  • Jaipur - Udaipur
  • Chhatisgarh
  • Raipur - Bilaspur
  • Uttar Pradesh
  • Lucknow - Merrut - Agra - Aligarh
  • Varanasi - Gorakhpur
  • Andhra Pradesh
  • Vijaywada - Visakhapatnam


9
Hanmer MSL India Expertise
  • Consumer insight and research
  • WOM/Influencer/Buzz
  • Customer acquisition
  • Consumer engagement/life-stages
  • VIBESurround the Target
  • Multicultural marketing
  • Pharmaceutical marketing PR
  • Health policy
  • Consumer health marketing PR
  • Science writing
  • Third-party activation
  • Professional outreach

Consumer Marketing
Corporate/ Public Affairs
Health Care
  • Digital strategy
  • Media relations
  • Media training
  • Broadcast services
  • Emerging media
  • Creative services
  • Entertainment marketing
  • Sponsorship development activation
  • Event production
  • Measurement
  • Corporate positioning leadership equity
  • Stakeholder communications
  • CSR
  • Environmental sustainability
  • Issues crisis management
  • Third-party alignment
  • Grass roots activation
  • Internal communications
  • Issues advertising
  • Influencer marketing

Communications Shared Services
10
Creative Digital Services
  • Services offered
  • Communication and Creative Strategies
  • Brand Consulting
  • Research
  • Account Planning
  • Corporate Identity Programmes
  • Mainline and below-the-line Creatives
  • Ambient Media Creative
  • Packaging and POP designs
  • TVCs, Films, Radio Spots and Jingles Production
  • Print Production
  • Digital
  • Website Development
  • Social Media Strategies
  • Social Media Conversations
  • Online Reputation Management
  • Mobile Platform
  • E-Newsletters
  • E-mailers

11
Our Commitment
  • At MSL, we achieve success by fusing insight,
    research, knowledge, facts and new tools with
    innovation and creativity to provide our clients
    with new solutions and products that address
    their most complex business problems.
  • As advisors, we offer strategic counsel based on
    rock-solid judgment and extensive experience to
    help companies and brands engage key audiences
    and customers.
  • In a constantly changing media landscape, we go
    beyond traditional choices and beyond
    expectations. As advocates, we aggressively
    represent the interests of our clients in both
    time-proven and creative ways.
  • Advising and advocacy are core, traditional
    services of our industry, but digital media have
    created an opportunity for us to be, and also
    create, activists for our clients and their
    ideas.

12
Our Core areas of Expertise
  • Our teams expertise encompasses a dynamic range
    of corporate services for organizations ranging
    from SMEs to corporate behemoths in various
    industry sectors
  • Auto, Aviation, Engineering Infrastructure
  • Consumer
  • Financial Services
  • Lifestyle Hospitality
  • Healthcare
  • Media Entertainment
  • IT Telecom
  • Whether it is a product launch, brand
    repositioning, or a full blown crisis management
    scenario we are always there to support you. As
    partners in progress, we leverage on our
    strengths to orchestrate effective communication
    campaign in a strategic, creative and timely
    manner thereby ensuring maximum mileage and
    goodwill for our clients.

13
Hanmer MSL India Experience
HANMER
14
Hanmer MSL India Current Campaigns
15
The Stylish Alligator Spruces Up
The Capital
  • SITUATION
  • Lacoste is a world recognised brand that sells
    high-end clothing, footwear, perfume, leather
    goods, watches, eyewear, and most famously,
    tennis shirts.
  • Lacsote needed to find a way to revive their
    brand locally in India, which had lost some of
    its charm in the clutter of many other designer
    brands. Besides that, they also lacked a strong
    fashion spokesperson in India.
  • STARTEGY
  • Change Lacostes positioning from High End
    Apparel brand to Affordable Lifestyle Luxury
    brand and promote their entire line of items,
    highlighting their flagship store in trendy
    South Ex in Delhi and secure key product
    placements.
  • PROGRAM
  • MSL conducted extensive bridge building with key
    media (newspapers, and niche magazines) in New
    Delhi to re-introduce the Lacsote brand,
    highlighting the uniqueness of brand history and
    international appeal
  • Created several compelling story angles based on
    Lacoste exclusivity and new international lines
    being unveiled at flagship store, connection to
    India.
  • RESULTS
  • Secured brand stories in The Economic Times,
    Business Today Sportswear International.
  • Organized photo shoot with all Cat A lifestyle
    magazines such as Cosmopolitan, Elle,Vogue,
    Grazia to name a few.
  • Secured 329 impressions in 320 days. These
    included Electronic clips 19, Magazines and
    online portals 202, Financials, Mainlines and
    Tabloids 08. Mention in industry round-up
    articles with other leading Luxury brands such as
    Ralph Lauren, Ferragamo.
  • Initiated product placements with NDTV Good Times
    and Toppers
  • Quantitative value of the coverage Rs.
    17,80,29,478.30.

16
Lacoste India Media Coverage Highlights
Vogue
Cosmopolitan
Femina
Grazia
Images BoF
17
Defining and Promoting Jaeger LeCoultre in India
  • OBJECTIVES
  • Ensure regular brand and product visibility
    across targeted luxury, lifestyle and design
    media
  • Provide marketing support to retailers, boutiques
  • Increase recognition for spokespersons and
    association with Indian luxury
  • STARTEGY
  • Create special previews, workshops, boutique and
    retailer experiences and tie-ups with key events
    to generate strong exposure to and understanding
    of brand
  • Aggressively pursue media, industry to position
    brand amongst cluttered field and create sense of
    momentum around the growth in India
  • PROGRAM
  • Supported product launches across several models
    by creating strong feature placements and
    incorporating into round-up stories
  • Expanded use of key spokesperson to define the
    brand with a strong face
  • Activated sports and event tie-ups including
    racer Emmanuel Coindre endorser, Film festivals,
    National Polo matches and the Jaeger LeCoultre
    Cup,
  • Promoted exclusive boutique openings

18
Sample Activity
19
LG Electronics - A Viewty To
A Kill
  • SITUATION
  • LG Electronics Mobile Communications Company (LG)
    (www.lge.com) is a leading producer of UMTS
    (WCDMA), CDMA and GSM handsets. LG began as a
    late entrant in the GSM segment in India
    therefore it was an uphill task to get consumers
    to embrace the brand which was dominated by
    Nokia the current market leader besides, draw
    their attention from newly launched phones
    especially the iPhone which was making news
    worldwide.
  • To position LG Viewty (KU990) mobile phone as a
    state-of-the-art mobile device and further
    highlight it as a lifestyle brand rather than
    just an innovative gizmo.
  • STRATEGY
  • Position the LG Viewty as a top-of-the-line smart
    phone with style, an iPhone alternative.
  • USP was proposed - LG Viewty the iPhone
    killer, a state-of-art multi functional mobile
    device which highlighted its innovative features
  • Create and leverage a brand ambassador that would
    influence target consumer audiences.
  • Throughout the launch, the goal was to
    incorporate LG Mobile's brand promise of Life is
    Good as an underlying aspect to the new LG
    Viewty brand.
  • PROGRAM
  • Pitched story ides to key reporters across media.
  • Sent brochure/press kit to key technology
    publications and lifestyle magazines.
  • Organised an Asia press tour to Viewty launch
    in Macau for media.
  • Bollywood celebrity Deepika Padukone was chosen
    as Brand Ambassador.
  • RESULTS
  • LG Viewty received an overwhelming response in
    excess of 200 stories and an equally positive
    feedback across all media. LG Viewty became a
    rage in the country and enquiries were pouring in
    for the LG GSM team.
  • Prominent coverage in NDTV ,Zee Business ,T3
    ,Hindustan Times, My Mobile, Financial Express,
    Economic Times from Asia launch in Macau.

20
LG Electronics Media Coverage
Highlights
21
General Motors A Sparkling
Debut
  • SITUATION
  • General Motors India is a wholly owned subsidiary
    of General Motors Corporation, which offers
    products under the Chevrolet brand in the
    country. GM India was way down the pecking order
    in terms of media share of voice because of Low
    market share, Small product line up, Capacity
    constraint, Lack of products in the fast selling
    BC categories, and also due to the phase out of
    the once popular Opel brand.
  • The idea was to plan a media blitz that would
    last the entire year and keep GM India in the
    news on a continuous basis riding on the intended
    launch of its products and capacity augmentation
    plans, which in turn would leverage sales for
    their new car to be launched Chevrolet Spark.
  • STRATEGY
  • A major campaign was launched for media
    interaction with prominent newspapers and
    magazines.
  • Niche magazines on motoring such as Business
    Standard motoring, BBC Road Show, Top Gear etc.
    were chosen.
  • From the Television angle, NDTV, CNBC, TIMES NOW
    were invited.
  • PROGRAM
  • In the pre-launch stage, Global Chief of GM Corp.
    Mr. Rick Wagoner was brought to India to launch
    Chevrolet Spark. This created a buzz among the
    media and a photo opportunity.
  • The first phase of the Spark launch juggernaut
    rolled on during April May 2007 covering major
    cities in the Eastern and Western region of the
    nation During mid 2007, GM India stepped into the
    diesel sedan segment by launching the Chevrolet
    Optra Magnum. Clubbed with the Magnum launch, the
    second phase of Chevrolet Spark launch juggernaut
    rolled on across the Northern and Southern
    region.
  • RESULTS
  • Ever since its launch, the Spark has received
    rave reviews from auto experts and consumers
    alike for its class-leading fuel efficiency,
    passenger comfort and refined performance making
    it the most desirable vehicle in India today.
  • In 2007, GM India experienced record annual
    growth of 68 percent on sales of 60,032 vehicles.
    This was well above overall industry growth of
    about 14 percent.

22
General Motors Media Coverage Highlights
23
CNBC-TV 18 Leading
The Pack
  • SITUATION
  • CNBC is Indias No1 Business news channel. The
    channel's benchmark coverage extends from
    corporate news, financial markets coverage,
    expert perspective on investing and management to
    industry verticals and beyond.
  • There were other channels in the market in the
    same category and the challenge was to
    differentiate CNBC-TV18 from the clutter of other
    news channels.
  • To increase brand recall of CNBC-TV18 and to
    create awareness of its new consumer channel CNBC
    AWAAZ and the other ventures like SAW,
    moneycontrol.com, etc.
  • STRATEGY
  • Showcased Corporate Financials of CNBC-TV18.
  • Profiling spokespersons and anchors of CNBC-TV18
    and the unique non market based shows.
  • Highlight major marketing events of CNBC-TV18.
  • PROGRAM
  • Initiated coverage of their various shows such as
    Storyboard, India businesshour, Face of the
    nation etc. in leading newspapers and magazines.
  • Highlight the other channels in the bouquet of TV
    18, thereby leveraging its qualitative advantage
    in terms of reach and the cost effective ROI on
    advertisements.
  • RESULTS
  • Established CNBC-TV18 as the leading business
    news channel in India the only credible source
    of business information amongst the target
    audiences comprising of corporate, investors,
    analysts, media etc.
  • CNBC-TV18 leading in TAM Ratings.

24
CNBC-TV 18 Media Coverage Highlights
25
Sony Pictures (India) Casino Royale
  • SITUATION
  • Sony Pictures India is one of the global
    divisions of Sony Pictures Entertainment, the
    world wide leader in the television and film
    production/distribution industry. In India they
    were going to launch the Bond movie Casino
    Royale and they needed good publicity to justify
    the worldwide franchise of the Bond lineage.
  • Though Bond is known worldwide and has a mass
    appeal, this time around the actor playing Bond
    was new and there had been a lot of negative
    publicity around him. The distributors did not
    want to take a chance on this aspect and
    therefore looking for a grand opening which is
    fit for any Bond movie.
  • STRATEGY
  • Create curiosity about the movie to draw millions
    to the box office.
  • To create hype around Casino Royale and the new
    Bond Daniel Craig
  • Generate awareness about the legend that began
    with Casino Royale - the novel in which James
    Bond earned his 007 title. The progression from a
    dutiful secret agent into an all round hero with
    the Licence to Kill.
  • PROGRAM
  • Started a teaser campaign and later on placed
    stories and articles of Bond in various
    newspapers and magazines, which highlighted the
    various aspects of the Bond persona such as Look
    Style of Bond, Bonds favourite drink-The
    Martini, Hi-tech gadgets et al. in short the Bond
    quotient which generated enormous publicity for
    the Bond franchise.
  • RESULTS
  • Sony Pictures India release for "Casino Royale
    by far had the biggest opening for any Hollywood
    movie.
  • The movie grossed Rs 15 Cr over the 3 day
    weekend. Besides, the high profile campaign
    helped in every possible way to counteract any
    negativity/hate campaign the actor had for the
    lead role.

26
Sony Pictures Coverage Highlights
27
India Medtronic Rx
  • SITUATION
  • Medtronic is the world leader in medical
    technology providing lifelong solutions for
    people with chronic disease. Each year, millions
    of patients benefit from Medtronic's technology,
    used to treat conditions such as diabetes, heart
    disease, neurological disorders, and vascular
    illnesses.
  • Though globally well known, their India
    operations unit needed a major boost to be
    counted as a serious player in the highly
    specialised field of medical electronics.
  • This being a niche sector challenges were
    manifold, besides educating the general
    consumer/patient was a big task in itself.
  • STRATEGY
  • To promote India Medtronic as an innovative
    company using state-of-the-art technology and
    sensitive to Indias growing medical needs.
  • Educating media about the health problems tackled
    by India Medtronic using above point where cases
    such as Heart attacks, Parkinsons Disease,
    Spinal problems, Type 1 Diabetes etc. have been
    effectively taken care of.
  • Press releases on product launches, international
    clinical trial undertaken by Medtronic Inc. on
    drug-elluting stents.
  • PROGRAM
  • MSL conducted extensive bridge building with key
    media and placed stories to suit a common mans
    understanding.
  • Local leaders were approached who helped in
    disseminating information to the public at large.
  • Presence of a patient at media interactions
    further enhanced the story angle by including the
    human element.
  • RESULTS
  • Patient stories were highlighted in an
    all-together new light. Also, opinion from
    doctors and patients, as well as the novel use of
    drug therapy, and the way the tests were
    conducted helped built a positive image for the
    company.

28
India Medtronic Coverage Highlights
29
Shobhaa De Indian Superstar Goes Online
  • SITUATION
  • An obsessive-compulsive writer of fifteen books,
    Shobhaa Dè is a well known name in literary
    circles. Having tasted success in the print
    media, Shobhaa De and her publisher (Penguin)
    wanted to release her new book Super India in
    the digital domain.
  • The idea was to make the launch as BIG as
    possible. In India, nobody till date had made an
    attempt to launch their book release in
    cyberspace. And going by the mass appeal of the
    writer and the publisher, the stakes were high to
    make the maximum impact.
  • STRATEGY
  • Create a strong digital presence for Shobhaa De
    and Superstar India by generating broad
    awareness through her personal blog, websites,
    and by promoting her on social networking sites
    such as Orkut and Facebook.
  • PROGRAM
  • Create microsite as digital hub of information
    about Shobhaa De and new book.
  • Web site shared with media and consumers this
    helped the target group to experience Shobhaa
    Des personality and book by engaging them with
    audio, video, excerpts and reviews.
  • Solicit consumer opinions and ask them to share
    with friends and family and also promote via
    traditional media.
  • RESULTS
  • More than 2,000 became her friend in less than 45
    days (statistics prove that less than 1 of
    Facebook users have 1,000 friends)
  • Coverage appeared in Television English News
    Channels, such as NDTV 24X7, CNN IBN among others
  • Print Media Leading English dailies, focusing
    on the lifestyle segment
  • Online portals rediff.com, indiatimes.com,
    sify.com, etc.

30
Shobhaa De Media Coverage Highlights
31
PHILIPS A Crystal Clear
Case
  • SITUATION
  • Philips Electronics India Ltd (Domestic
    Appliances Personal Care) is the one of the
    global divisons of consumer electronics giant
    Philips Eindhoven Holland. They were keen on
    promoting their state-of-the-art UV Water
    Purifier in the market place.
  • The product in question was a premium product
    which came with a relatively higher price and to
    top it all, Philips was entering a new market
    segment that was driven by a very dominant player
    enjoying a very large chunk of the pie.
  • STRATEGY
  • Hanmer MSL adopted a long-term plan, which
    ensured the desired impact of communications to
    the target audience by focusing on the USP of the
    product.
  • PROGRAM
  • The pre-launch phase focused on the rampant water
    contamination issues and the need for urgent
    water purification to ensure safe water. This was
    done by placement of generic articles in 15 key
    cities that highlighted city specific
    contamination issues.
  • The launch phase kick started with the developing
    a customized media relations strategy, followed
    by development of key messages and other
    collateral. All this culminated to a mega press
    conference in New Delhi where the Philips
    Intelligent Water Purifier got unveiled, followed
    by the roll-out of a national press release.
  • The post launch focus was on building brand
    preference and stimulating purchase intent while
    influencing sales. Story opportunities related to
    products launch, reviews, advertising, branding
    and marketing initiatives were explored.
  • RESULTS
  • In a period of two months of launch, the
    consultancy through all our network offices
    generated over 300 news clips with a quantitative
    media evaluation of over 1.3 crore.
  • More than 90 of the coverage carried direct
    messaging
  • Today Philips is prominently being featured in
    all industry stories and has established itself
    as a key player in the water purification
    category.

32
PHILIPS Media Coverage Highlights
33
RELIGARE The Arts Initiative
  • SITUATION
  • Religare is a Ranbaxy Promoted Group company and
    one of the leading integrated financial services
    institutions in the country. It seamlessly offers
    its services across the Retail, Wealth and
    Institutional Spectrums.
  • The concept was to launch an Art Fund The
    Religare Arts Initiative with the objective of
    adding value to companys Wealth Management
    portfolio from a business perspective.
  • And finally, to build credibility and
    acceptability for Religare in the Art world.
  • STRATEGY
  • Conceptualization, planning and execution of the
    whole event (used the concept of confluence of
    art, music and dance).
  • Pre event build up through PR and Direct
    Marketing.
  • To have an event that will attract artists,
    investors, collectors, influencers and HNI
    audiences. Get Sivamani, the renowned
    Percussionist to perform LIVE.
  • PROGRAM
  • Direct PR and marketing campaign involved sending
    invites to
  • Art connoisseurs, Artists, Opinion leaders in the
    Arts domain, Potential
  • Investors for the Art Fund.
  • Existing wealth management/HNI client base of
    Religare and relevant Media groups.
  • RESULTS
  • Mega launch event which was well attended and
    generated tremendous goodwill as Religare entered
    the art world.
  • Involved a range of stakeholders in a
    multilateral discussion on key issues concerned
    with the development business of art in India.

34
RELIGARE Media Coverage Highlights
35
Wrangler The Urban Cowboy Gets
His Due
  • SITUATION
  • The name Wrangler is synonymous with jeans
    world over. And the same goes for Bollywood actor
    and heartthrob John Abraham. Having graced
    their brand and making it successful in the
    Indian subcontinent, it was but natural for
    Wrangler to cash in on the X factor of John by
    dedicating a brand exclusively for him.
  • First of its kind venture within the Indian
    fashion arena and Bollywood with actor John
    Abraham thus going beyond endorsement and
    highlighting altogether a new dimension in
    celebrity management.
  • STRATEGY
  • 3- step process implemented to ensure the
    clothing line generated maximum visibility. This
    included Coffee Morning with John Abraham, A
    special Press Conference to announce the Launch,
    and Launch Party at Poison.
  • A media blitz was launched to promote the new
    clothing line and highlight the above scenario.
  • PROGRAM
  • A special preview of the To-be-launched
    collection was held for lifestyle magazine
    editors/ Feature writers and stylists
  • Exclusive showcase of the collection where John
    explained the look feel and cut of the collection
  • The Press Conference was chaired jointly by Mr.
    Darshan Mehta and John Abraham where they
    formally announced the launch of the new line.
  • Last but not the least, the euphoria generated
    during the launch party at Poison made a
    terrific impact as we had models walking the ramp
    grooving to the songs of the band Strings .
  • RESULTS
  • The launch of the clothing line created a buzz in
    the media and heightened the consumer curiosity
    to buy a celebrity design, which was the first of
    its kind seen in the Indian market.
  • Significant rise in sales at Wrangler outlets
    were noticed all over as every John Abraham fan
    wanted to own a JACL pair of clothing.

36
Wrangler Media Coverage Highlights
Celebrity launches Wrangler Denim wear line
37
DaimlerChrysler A Green Evolution
  • SITUATION
  • Daimler AG is a leading producer of premium
    passenger cars and the largest manufacturer of
    commercial vehicles in the world, and especially,
    the Mercedes-Benz luxury car.
  • Being a trendsetter, they wanted to highlight the
    need for a clean and pollution free
    environmentand for this, they were showcasing
    their new car range (C-class) running on Biofuel.
  • STRATEGY
  • To highlight the fuel efficiency and the
    environmental concern - it was decided to run the
    car across the country from North to South and
    then measure the impact of the carbon footprint.
  • This in turn would position DCILs
    (DaimlerChrysler India Ltd) commitment to Ecology
    and Environment a CSR initiative and at the
    same time be a role model to the entire
    automobile industry.
  • Educating the target groups about Bio
    Fuels/alternative fuel options available
  • Highlight the role of CSIR (Council for
    Scientific and Industrial Research) and
    University of Hohenheim Germany who would be
    conducting the experiment thereby adding
    genuineness to the entire campaign.
  • PROGRAM
  • To highlight this mega development - the target
    was niche publications (National media, regional
    and local media) concerned with environment,
    corporate responsibility, science and technology.
  • Also through this initiative leverage
    DaimlerChryslers long-term commitment to Indian
    market.
  • Plan Press Conferences even 1-1 Interviews with
    key DCIL members.
  • Photo opportunities (cars of display) at various
    centers
  • Test ride to promote the car ideally given to
    key senior auto journalist.
  • RESULTS
  • The cars did the 5,900 kms run without any hitch
    covering 9 cities over a period of 35 days.

38
DaimlerChrysler Media Coverage Highlights
39
Kinetic Nova Presenting The Power Ride
  • SITUATION
  • Kinetic Motors makes and sells a complete range
    of two wheelers from mopeds, scooters to
    motorcycles. They have come up with their new
    model Nova which is quite powerful and fuel
    efficient and promises to be a show-stopper.
  • It is in competition with a foreign brand and
    other well established brands.
  • STRATEGY
  • To highlight Kinetic Nova as the best modern
    scooter in terms of Endurance,Reliability,Ruggedn
    ess and Mileage.
  • To support the above claim, it was decided to
    have a rally where the Nova would ride through
    some of the treacherous terrains covering the
    length and breadth of the country.
  • Last but not the least, focus on the technology
    rich features of Nova as the USP and position it
    as the most advanced engine on Indian roads (wrt
    Scooter).
  • PROGRAM
  • Target media was niche publications (National
    media, regional and local media).
  • To up the ante an exclusive tie-up with AXN for a
    1 hr 2 part series on K2K Kashmir to
    Kanyakumari.
  • Press Conferences at showrooms with photo
    opportunities and 1-1 interviews.
  • 3 Novas start from Patnitop in Kashmir and move
    through 12 Indian states of JK, Punjab, Haryana,
    Delhi, UP, MP, Maharashtra, AP, Karnataka, Kerala
    and Tamil Nadu to stake claim wrt
    Endurance,Reliability,Ruggedness and Mileage.
  • RESULTS
  • Media coverage through Print, TV and new media
    made maximum impact.
  • 3650 Kms covered in 14 days in the most trying
    conditions.
  • Propelled Nova as the most reliable fuel
    efficient scooter in the country.

40
Kinetic Nova Media Coverage Highlights
41
Hanmer MSL India Team
HANMER
42
Hanmer MSL India Team
Sunil Gautam Managing Director, Hanmer MSL
India
Mr. Sunil Gautam is the head of Hanmer MSL
India. A chartered accountant by profession he
has to his credit setting up one of India's
largest independent multi-disciplinary
communications company offering 360 degree
communications solutions to a prestigious
clientele comprising over 150 top Indian
conglomerates and MNCs. A veteran in the field
of PR his views are sought by industry
professionals both in India and worldwide.
43
Hanmer MSL India Team
Jaideep Shergill Partner Member, Corporate
Leadership Team Hanmer MSL India
  • Mr. Jaideep Shergill is a management graduate
    with a masters degree in international business.
    Jaideep has been with Hanmer since inception and
    is in charge of account management, direction to
    teams and media relations for all clients. A real
    task master and go getter, he is the energy
    behind the India team.
  • Jaideep brings with him a very rich experience
    from the banking industry and various aspects of
    the communications industry through his exposure
    to numerous clients.

44
Hanmer MSL India Team
Mr. Amit Desai Partner Member, Corporate
Leadership Team Hanmer MSL India
Mr. Amit Desai is one of the core members of the
leadership team. A management graduate with a
master's degree in marketing with specialization
in market research. Amit has over a decade of
proficient work experience in the field of
advertising.
45
Hanmer MSL India Team
Varghese Cherian Vice President, South
Practise Head IT, Chennai
  • Varghese Cherian has 13 years of experience in
    technology, consumer, education and healthcare
    PR. Varghese joined Hanmer Partners in April,
    2005 as Asst. Vice President for the Chennai
    operations and today is a specialist in handling
    corporate reputation management programs,
    strategic planning, crisis management, financial
    PR and Investor Relations.
  • Varghese oversees teams across multiple
    geographies and vertical industries including
    technology, healthcare, automotive, media and
    entertainment, banking, insurance, FMCG and
    retail. Before joining Hanmer, he worked with a
    leading PR firm as the Director for the Chennai
    operations and also had a 30 month stint with one
    of the leading software products and services
    company in Chennai, with head quarters in
    Chicago. He had started his career with Eli Lilly
    Ranbaxy in Marketing and Sales Training.
  • He has a Masters degree in Statistics from the
    University of Madras, Post Graduate Diploma in
    Management from IGNOU and a Diploma in Computer
    Applications, his strengths are in logical
    thinking, strategic planning and a strong
    business outlook. A keen sports enthusiast, he
    has also represented various levels in cricket
    and is an able athlete and footballer.

46
Hanmer MSL India Team
Vijay Kumar Swami Sr. Vice President, Hanmer
MSL, India (Mumbai)
  • Vijay is a communications professional with 18
    years of experience in Advertising, Public
    Relations, Corporate Communications, Event
    Management and Marketing of various Consumer and
    Financial Products with demonstrated initiatives
    in running profit centers. Currently, Vijay
    oversees the Creative Services Function across mul
    tiple vertical industries at Hanmer MSL in
    Mumbai.
  • Before joining Hanmer MSL, Vijay was Vice
    President, Marketing, Brand Management and
    Corporate Communications with Paramount
    Healthcare Management, a group company of Munich
    RE, Germany a Fortune 500 Company. His
    experience includes tenures at Publicis India as
    General Manager and JWT Group Company as Client
    Services Director. 
  • He is skilfully adept at Brand and Account
    Management, Research and Strategic Planning
    besides Media Buying, Media Planning, Handling
    Media Relations and PR clients. Over the years,
    Vijay has handled multi-functional
    responsibilities across various communication
    spheres - Consumer, Corporate,Retail and Services
    Sector.
  • Key clients handled by him includes Fidelity
    Investments, Siemens Mobile, Indian Oil, Tata
    Motors, UTI Mutual Fund, Aventis Pharma, Royal
    Sundaram Insurance, ACC, Wimco, Morgan and
    Stanley, IDBI Bank and Franklin Templeton

47
Hanmer MSL India Team
Onassis Vaz Vice President Practice Head,
Financial Communications Investor Relations,
Hanmer MSL, India (Mumbai)
  • Onassis brings with him rich experience of the
    communication industry through his exposure to
    numerous clients. With over 19 years of
    experience in the PR communication industry,
    Onassis has truly a 360 degree experence in
    communication be it advertising, media buying,
    events, public relations or investor relations
  • Having handled various Financial Brands like
    Franklin Templeton, UTI, IDBI Bank, Global Trust
    Bank, Standard Bank London to having developed
    strategy direction for brands such as Pepe
    Jeans, Eureka Forbes, Honda Motors, Skoda Auto,
    Adani Wilmar to managing crisis for clients like
    Suzlon Wind Energy, Venkys India and many more.
  • With a strong understanding of the Indian Capital
    markets, Onassis is well versed with all
    guidelines concerning the markets be it the
    Security Exchange Board of India, Bombay Stock
    Exchange or the National stock Exchange. Onassis
    has been instrumental for managing communication
    for various companies looking to raise money from
    the capital market listing on the stock
    exchanges in India companies that he has worked
    closely are the Yash Birla Group, Cinemax India,
    Lumax Auto, Allied Digital etc to name a few. In
    addition to managing Investor Relations for
    clients like Spice Jet, Garware Offshore, FACOR
    Group etc. his experience and understanding spans
    across various sectors like Steel, Offshore,
    Telecommunication, Textile etc. At Hanmer MSL
    India Onassis leads a young dynamic team focused
    on Financial communications Investor relations
    in addition to managing and advising clients from
    various sectors.

48
Hanmer MSL India Team
Glen Charles DSouza Vice President Practice
Head Consumer Brands, Hanmer MSL, India
(Mumbai)
  • Glen brings with him 12 years of experience in
    the field of public relations. His forte lies in
    handing communications for consumer brands
    through his exposure in clients over the years.
  • Glen currently manages various corporate accounts
    like Emirates Airline, London Unlimited the
    Mayor of London, CNBC- Tv18, Hong Kong Shanghai
    Banking Corp Ltd., LG Electronics India Private
    Limited, Pfizer India Limited, India Medtronic
    Private Ltd., Tata Sky Ltd, Kinetic Motors
    Limited among others, along with regular media
    liaison.
  • A commerce graduate with a Diploma in Business
    Management from Bombay University, hes been with
    HanmerPartners since inception. He heads a team
    of Sr. Consultant, Consultants and Associate
    Consultants which oversees various corporate,
    brand, healthcare, aviation and auto clients
  • Additionally, entrusted with handling and
    developing the operations of the Pune network
    office, since 2005

49
Hanmer MSL India Team
Sandeep Raj Singh Head (PR) North Practice
Head Telecom, Hanmer MSL, India (Delhi)
  • Sandeep heads the Northern operations of Hanmer
    Partners which services diversified accounts such
    as Discovery Networks, LG Electronics, General
    Motors, Amway, SpiceJet and Lacoste, amongst
    others.
  • He has experience in handling clients from
    various domains such as Telecom, Investment
    Banking, Mutual Funds, Automobiles, Tourism,
    Telecom, Hospitality, Infrastructure, Media and
    Information Technology.
  • A post graduate in communications from St.
    Xaviers College, Mumbai, Sandeep has ten years
    of public relations experience across India in
    Mumbai, Bangalore and now in New Delhi.

50
Hanmer MSL India Team
Vipul Bondal Associate Vice President, Hanmer
MSL, India (Mumbai)
  • With over 14 years of experience in the field of
    communications, Vipul currently heads a team that
    handles a diverse portfolio of clients like Setco
    Automotive, Brandix and Indiabulls Financial
    Services.
  • A Chemistry graduate with a post-graduate in Mass
    Communication, he has also done a Program in
    Business Management from the Indian Institute of
    Management, Bangalore (IIM-B).
  • Prior to Hanmer MSL, he has worked for leading
    global companies like Siemens and Roche, as also
    other well-known Indian PR firms. He possesses a
    good understanding of all aspects of
    communications including corporate, marketing,
    financial, crisis communications and CSR. Vipul
    couples communication strategy with an
    understanding of business and economic matters.

51
Hanmer MSL India Team
Schubert Fernandes Associate Vice President,
Hanmer MSL, India (Mumbai)
  • A Graduate in Commerce Business Management,
    Schubert kicked off his career in communications
    by joining a full service advertising agency
    where he worked for two years. Schubert then went
    on to complete his post graduation in public
    relations and corporate communications from the
    Xavier Institute of Communication, Mumbai
    following which he joined Hanmer Partners and
    spent four years with the agency.
  • Schubert has over nine years of years of work
    experience in the communications and public
    relations business imparting counsel to a host of
    clients and corporates in India and the Middle
    East. Before returning to Hanmer Partners in
    February 2007, Schubert was an integral part of
    the communications team at Asian Paints, one of
    the worlds top 10 decorative coatings company.
  • Schubert has extensively serviced real estate and
    infrastructure clients both in India and the
    Middle East. He currently manages the real estate
    and infrastructure mandates at Hanmer MSL.

52
Hanmer MSL India Team
Luna Biswas Associate Vice President Practice
Head Aviation, Hanmer MSL, Mumbai (India)
  • Luna brings with her an experience of over 9
    years in aviation, consumer and media
    entertainment public relations. She joined Hanmer
    Partners in May 2002. Apart from spearheading
    the agencys aviation tourism practice, Luna
    oversees teams across multiple vertical
    industries including media and entertainment,
    hospitality, consumer brands, IT/ITES and retail.
  • Before joining Hanmer Partners, she has worked
    with some of the leading PR firms including
    Integral PR Capital Images PR. Lunas clients
    have included Bacardi-Martini Ltd., Tupperware,
    India Today Group, William Grant Sons, Whyte
    Mackay, among others. A graduate of Lady Shri Ram
    College (Delhi University) with a B.A. in English
    literature and a post graduate in mass
    communications, Luna began her career at a
    consumer brands PR agency

53
Hanmer MSL India Team
Trevor Pereira Head Events (West)
  • Trevor has nearly 8 years of experience in the
    events industry with a Post Graduate Diploma in
    International Business and a Diploma in Event
    Management. He currently heads the western region
    of the events division and is a pro at
    International level events and corporate
    functions.
  • He has considerable experience in conceptualizing
    and implementing hi-profile events including
    those in Paris, Switzerland, Australia etc. As a
    lineage from Party Lines and Platinum Incentives
    Events, he has amassed an impressive career
    graph ranging from offsites (international and
    domestic), theme parties, evening soirees ,
    cruise events, product launches, conferences,
    fashion shows, large scale luxury exhibitions,
    art auctions etc.
  • Having worked on top-notch brands like Cadbury,
    Morgan Stanley, Standard Chartered Bank, Deutsche
    Bank, HSBC, Kodak, Prudential ICICI, Mercedes,
    Pantene, Apple etc., he has strong client
    relationships and management skills to match.

54
Hanmer MSL India Team
Sailee Velankar Head Knowledge Management,
Hanmer MSL, India (Mumbai)
  • Sailee Velankar has close to 11 years of
    experience in IT, Entertainment Management
    Consultancy. As a specialist in Information
    Management, Information Packaging, she took lead
    of Knowledge Management initiative at Hanmer
    and is based at Mumbai office. She is developing
    KM system to create Knowledge Bank for
    capturing, disseminating knowledge the Best
    Practices at Hanmer MSL.
  • Before Joining Hanmer MSL , Sailee was with
    Wadia Group, one of the oldest conglomerates of
    corporate India, leading Knowledge Management in
    their Retail initiatives.
  • She is a commerce graduate and a Rank holder in
    M.L.I.Sc. (Masters in Library Information
    Science) from SNDT University and has exposure to
    consultancy firms like KPMG, Media like Zee
    Telefilms CNBC TV18 Ltd.

55
Hanmer MSL India Team
Ramakrishna National Head - Media Services,
Hanmer MSL, India (Delhi)
  • Ramakrishna Prayag heads the Media Services Team
    nationally and is based in Delhi. He has an
    experience of over 12 years in the public
    relations domain in various public relations
    consultancies in New Delhi, with specialization
    in media relations.
  • His earlier stints include companies such as Elf
    Lubricants, Norway based Indo European
    Associates, Fortis health care promoted by
    RANBAXY.
  • He has completed his Post Graduation in Human
    Resources and has undergone training in Crisis
    Communications from Mentor Consultancy in London.

56
Hanmer MSL India Team
Vinay Sharma Head Hanmer Reach, Hanmer MSL,
India
  • Vinay conceptualized and successfully set up
    Hanmer
  • Reach, India's first regional PR agency with a
    strong focus on rural India. He has brought rich
    dividends for clients with his path-breaking PR
    and CSR initiatives leveraging of popular local
    events like fairs, cultural regional sports
    festivals. His deep understanding of the rural,
    Tier 2 Tier 3 markets across India is the
    foundation for the success story that is Hanmer
    Reach.
  • Vinay has been with Hanmer MSL in May 2002,
    Being a post graduate in agri sciences, he
    started his career in the Dairy Industry,
    handling State Government brand PARAG, which
    helped him understand nuances of rural India.

57
Hanmer MSL India Team
Atanu Dutta Associate Vice President Hanmer
MSL, India (Delhi)
  • Atanu Dutta has over 13 years experience in
    developing and implementing innovative
    communication programs to drive growth and
    profits for clients in competitive markets. His
    core strengths include understanding positioning
    needs and developing appropriate marketing
    communication strategies for clients across
    industry segments.
  • Prior to joining Hanmer MSL, he has worked in
    Sun Global (China), VTS Clima (Dubai), Jumbo
    Electronics (Dubai), Enterprise Public Relations,
    TBWA, PSI India, Mudra Communications Ltd.,
    Perfect Relations and Mideast (India) Ltd.
  • A management graduate from T A Pai Management
    Institute, Manipal, he has completed his
    Bachelors studies from University of Delhi.

58
Hanmer MSL India Contact Information
Jaideep Shergill 91 9821042514jaideep_at_hanmermsl
.com
HANMER
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