Types of Propaganda in Advertising

1
Types of Propaganda in Advertising
2
On Your Paper

• First, draw three columns
• Use the first column for the different terms
• Use the second column the definitions
• Leave the last column for your examples

3
Testimonial

• An important person or famous figure endorses a
  product.

4
Repetition

• The product name or keyword or phrase is repeated
  several times.

5
Emotional Words

• Words such as luxury, beautiful, paradise, and
  economical are used to evoke positive feelings in
  the viewer.

6
Glittering Generality

• The slogan is considered to be so attractive that
  the audience does not challenge its true meaning.

7
Rewards

• Something of value will be given for taking part.
  

8
Plain Folks ?

• Attempting to tie in to common, ordinary values
  and makes assumptions about those that use it

9
Transfer

• Emotions that are known are connected to
  something that is unknown.

Bandwagon
Love
Security
Power
Fame
Sex Appeal
Wealth