Persuasive Devices ( Propaganda)

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Persuasive Devices( Propaganda)

• STANDARD/SKILL Identify examples of persuasive
  devices (bandwagon, loaded words, testimonial,
  name-calling, plain folks, snob appeal, misuse of
  statistics, transfer)

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Persuasive Devices

• Definition

• Things people, usually advertisers, do to try to
  persuade you to do something.
• Sometimes people call it propaganda

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Persuasive Devices

• Types of Persuasive Devices were going to talk
  about

• Bandwagon Appeal
• Testimonials
• Name-calling
• Loaded Words
• Plain Folks
• Snob Appeal
• Misuse of Statistics
• Transfer

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Persuasive Devices

• Bandwagon Appeal

• Something with the message that Our product is
  so good that everyone buys it, so you should,
  too.
• Or Our way of doing things is good, so you
  should do things our way, too.
• If something is popular, does that necessarily
  mean its good?
• It comes from the phrase jump on the bandwagon

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Persuasive Devices

• Name-Calling

• A persuasive device that tries to make itself
  look good by putting someone or something else
  down.
• These are used frequently in political ads

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Persuasive Devices

• Loaded Words

• Loaded words are meant to create an emotional
  response in people.
• Examples of Loaded Words in ads might include
  words like steal, terrorism, unsafe, new
  improved, for a limited time only, etc.

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Persuasive Devices

• Testimonials

• When the ad is in the form of someone giving
  their story of why a product or service or idea
  is good.

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Persuasive Devices

• Plain Folks

• Have you ever seen an ad where regular people
  talk about how good a product or service or idea
  is?
• This is a Plain Folks Testimonial.

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• Snob Appeal A play on our desire for fancy
  things or the good life. Jewelry,
  fancy cars, perfume, and designer
  clothing are often marketed using snob
  appeal.

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• Example Felsons Furs the feeling of luxury
  for those who can afford the very best.

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• Misuse of statistics Occurs when only the
  most favorable
• data is presented, so the actual
  results are
• misrepresented

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• Transfer The speakers intent is to have
  the history, qualities and appeal of
  the image behind/beside him
  transfer onto himself.

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• Example
• Al Gore speaking to an environmentalist group
  with the Grand Canyon as his background
• A politician making a speech in front of the
  United States flag or picture of Thomas Jefferson.

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Persuasive Device Practice

• Choose a product. It can be real or made-up. (You
  may use more than one product.)
• Use each of the 8 persuasive devices to persuade
  the consumer to buy your product.