Web Services

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Web Services

• Sara Yoder, Casey McLaughlin, Alex Scott, Matt
  Dunbar

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What are Web Services?

• "loosely coupled, reusable software components
  that semantically encapsulate discrete
  functionality and are distributed and
  programmatically accessible over standard
  Internet protocols
• Software applications interacting with other
  software applications

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When were Web Services invented?

• Invention of the Internet
• Evolution of components
• Adoption of XML by the World Wide Web Consortium
  (W3C) in 1996

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Who invented Web Services?

• Who invented the Internet?
• Microsoft vs. Sun

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Presentation Overview

• Components that make up Web Services
• How systems interact with each other
• Business application

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HTML(Hyper Text Markup Language)

• A markup language that is designed for the
  creation of webpages with hypertext to be
  displayed in web browser.

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XML (Extensible Markup Language)

• - XML facilitates the sharing of data
  across different systems, particularly systems
  connected via the Internet.
• - It is capable of describing many different
  kinds of data.

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DTD(Document Type Definition)

• Is primarily used for the expression of a
  schema language such as XML via a set of
  declarations that describe a class, or type of
  XML document in terms of constraints on the
  structure of those documents.

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UDDI(Universal Description, Discovery, and
Integration)

• It enables businesses to publish service
  listings and discover each other and define how
  the services or software applications interact
  over the Internet.

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WSDL(Web Services Description Language)

• An XML-based service description on how to
  communicate using the web service namely, the
  protocol bindings and message formats required to
  interact with the web services listed in its
  directory.

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SOAP

• A protocol for exchanging XML-based messages
  over a computer network, normally using HTTP.

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How they all interact
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What Does This Mean?
Duh??

• Big news for business
• Wealth of information out there
• Allows us to expand our businesses
• Moving from a Closed to an Open Business Model

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Thinking Outside the Box

• Learn to use this technology to your advantage.
• Expand on the 6 Business Model Functions
• Value Proposition
• Market Segment
• Value Chain
• Cost Structure / Target Margins
• Value Network
• Competitive Strategy

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1. Value Proposition

• what the product offering will be and in what
  form will they use it.
• We are makers of products and services.
• Customers want to know what they are buying and
  why? What specific job?
• Web services have helped to make our products
  more accessible and enable consumers to educate
  themselves of their uses.

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2. Market Segment

• group of customers or market segment to whom
  the proposition will be appealing.
• Create more marketing opportunities
• Ability to target specific markets.

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Dont Contribute to the Spam!!
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3. Value Chain

• position of the business within a correlated
  group of businesses and how that business adds
  value to the end product.
• Doesnt apply to everyone in this situation but
  is especially important to suppliers and
  distributors of products.

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4. Cost Structure / Target Margins

• architecture of the revenues. How a customer
  will pay. How much to charge.
• Ability to cut costs and provide a lower price to
  customers.
• Customer can make payments in multiple forms.

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5. Value Network

• outside parties involved in the production and
  delivery
• You can now connect with many other businesses
  easier and faster.
• From around the world
• Amazon

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6. Competitive Strategy

• Self explanatory. Differentiate yourself from
  competitors.
• Dell

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Its Getting Bigger!!

• Companies are learning to exploit these
  technological breakthroughs at an amazing pace.
• Cell-phones
• You can now buy stuff with your phone.
• Global economy
• Businesses are connected all over the world
• Learn to use this stuff to your advantage if you
  want to stay alive.