Founded in 2002, Gawker Media applies traditional publishing standards to web journalism'

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(No Transcript)
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The Facts

• Founded in 2002, Gawker Media applies traditional
  publishing standards to web journalism.
• Gawker has an historical stake in legitimizing
  the blog space for mainstream consumption.
• Gawkers 15 titles have a unique user base of 20
  million users (Quantcast).

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The Facts
Gawker Growth
In January 2008, Gawkers suite of 15 titles
reached an unprecedented 248 million pageviews.
The increase represents a 46 growth over
December and a 130 swell over the past 12 months.
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In the News
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New York Magazine Cover Story (October 2007)
In the News

• The system keeps getting stronger, a KGB of
  media gossip, a complex network of journalist
  spies and enforcers communicating via email and
  IM, until Gawker knocks print out of the box.
• - New York Magazine, October 2007

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Moetaku Parody (November 2007)
In the News

• You know youve made it when The Simpsons
  parody you.
• We couldnt have been more proud when Kotaku was
  spoofed by EA for the release of The Simpsons
  Game.
• Imitation is the highest form of flattery after
  all!

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Top 100 Blogs (October 2007)
In the News

• Gawker Media is proud that 10 of our titles made
  PC Magazines Top 100 Blogs list. In fact, 7 of
  them are in the top 50!
• Quotes
• Deadspin is a refreshing take on a sports news
  blog.
• Beyond the scoops on the gadget news you crave,
  its the personality and quirkiness of Gizmodo
  that keeps us coming back.
• There are plenty of video-gaming blogs out
  there, but few are better than Kotaku.

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On Commenting (September 2007)
In the News

• Time might have nominated you as the Person of
  the Year, but Gawker Media, the publisher of such
  popular blogs as Gizmodo, Lifehacker, and Kotaku,
  is savvier The company is making you into a
  contributor -- if you're a commenter, that is.

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Gawker Titles
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Quick Look Gawker Geek vs. Gawker Chic
GAWKER GEEK Focus on technology and
consumption
GAWKER CHIC Lifestyle and Entertainment
coverage told in narrative style
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• The Gadget Guide so in love with new toys its
  unnatural.
• 5.9 Million US Uniques (Quantcast)

• Makes getting things done easy and fun with
  life-altering tips and tricks for managing your
  information and time.
• 3.4 Million US Uniques (Quantcast)

• Gaming gossip, cheats, criticism, design,
  nostalgia, and predictions. Don't go and get a
  life just yet.
• 2.6 Million US Uniques (Quantcast)

• Highlighting the goofs of modern consumerism --
  and the latest hot deals, discounts, and freebies
  around.
• 1.7 Million US Uniques (Quantcast)

• For the sleek freak, the car enthusiast of the
  new generation.
• 1.5 Million US Uniques (Quantcast)

• Sports news on and off the field, whether
  athletes are being tackled, arrested, or
  lap-danced.
• 1.1 million US Uniques (Quantcast)

• New in 2008! Strung out on Sci-Fi. io9 is
  bridging the gap between gawking and geeking out.
• 816K US Uniques (Quantcast)

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• NYC lifestyle and entertainment told by way of
  media industry narrative.
• 3.3 Million US Uniques (Quantcast)

• Celebrity, sex, and fashion gossip without the
  airbrushing.
• 948K US Uniques (Quantcast)

• Sex, greed, and hypocrisy in the Silicon Valley.
• 682K US Uniques (Quantcast)

• Hollywood lifestyle and entertainment told by way
  of studio industry news.
• 1.7 million US Uniques (Quantcast)

• From the Beltway straight to your bandwidth,
  Wonkette gives political junkies their daily fix.
• 930K US Uniques (Quantcast)

• Scouring the globe for the chic, this is the
  ultimate decadent urban travel guide.
• 354K US Uniques (Quantcast)

• Discerning but not snobby, Idolator will steer
  you in the direction of good songs and good
  artists.
• 221K US Uniques (Quantcast)

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Media Offerings
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Standard Media Offerings
Splashbox 300x250 Expands Down/Left To 500x500
Skyscraper 160x600 Expands Right To 500x600
Interrupter 728x90 Expands Up/Down To 728x500
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Custom Media Roadblock with Skin

• Standard Media units are surrounded with your
  branded look and feel, providing true ownership
  of the page.
• Gawkers dedicated design resources will work
  with you to make sure brand messaging is
  consistent with the desired look and feel.
• These roadblocks can include the special
  panorama unit. (See next slide for details)

PANORAMA UNIT
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Custom Media The Panorama

• Gawkers Custom site skins are now even more
  customizable!
• Standard interrupter units can be replaced by a
  custom Panorama unit (980x250).
• This highly interactive unit contains scrolling
  images that users will be able to click to bring
  them to other images or even other URLs.
• Gawker Media will work with you to create the
  most impactful and exciting unit for your
  campaign.

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Custom MediaDynamic News Ticker
Gawker Media created a flash news ticker which
dynamically pulled headlines through MSNBCs RSS
feeds.
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Custom Integration Sponsored Poll
Gawker Medias incredibly interactive users are
always looking to state their opinion Sponsoring
a custom poll is another way to integrate your
brand into our editorial content while standing
out at the same time!
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Custom Integration Contests
Contests offer a direct way to engage the
audience on any Gawker Media property. Readers
were invited to create a Film Noir style short
video, in which one actor was required to perform
in multiple roles. This contest showcased the
multitasking capabilities of the Intel Core 2 Duo
processor.
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Gawker Case Studies
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Absolute Pear Campaign
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Absolute Pear Campaign

• The results for this campaign are among the best
  ever seen. The fun nature of the brand,
  combined with the well-designed creative and the
  incredibly receptive audience on the sites were
  likely big factors in the success of this
  campaign.
• Frequency of exposure (6 to 10 exposures) helped
  to increase brand metric levels

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Absolute Pear Campaign
Brand Metrics

• Overall, the campaign was very effective at
  educating and persuading consumers
• Online ad awareness, association metrics and the
  difficult to increase Brand Favorability were all
  significantly increased as a result of exposure

11.8 pts
9.6 pts
5.6 pts
5.7 pts
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Exposure Frequency Brand Metrics

• Only a few exposures were needed to significantly
  increase the awareness metrics, however, the
  metric levels were maximized after many exposures
• The strong campaign results may be a function of
  the high frequency levels as this is a very
  powerful variable

11.5 pts
9.7 pts
16.2 pts
7.7 pts
6.9 pts
6.2 pts
9.7 pts
5.1 pts
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Gawker Statistics
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Age and Gender Data
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Education and Income Data
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_at_Plan - Where How Gawker Travels
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_at_Plan - What Gawker Watches
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_at_Plan - What Gawker Drives
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_at_Plan - Gawkers Web Activities
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Summary

• Gawker Media can connect you with virtually any
  audience you need to reach. Our various sites
  each have a unique, loyal audience, and we have
  the tools at our disposal to engage them.
• We have had great success promoting advertisers
  of all types, and continue to grow in reach every
  month.
• There has never been a better time to work with
  us.