New Year, New Challenge ...making the most of your marketing talent

1
CIM Sussex welcomes you to

• New Year, New Challenge ...making the most of
  your marketing talent

2
Thank you to our sponsors
High quality print, repro and finishing www.longr
idge.net
Strategic consultancy, graphic design and print
management www.021creative.com
3
Thank you to our sponsorsNixon McInnes The
marketing-led web agencywww.nixonmcinnes.co.uk

4
Interested in sponsorship?

• CIM Sussex has opportunities for
• Individual event sponsors
• Memorable venues
• Mailing house sponsor
• Contact sponsorship_at_cimsussex.org.uk

5
CIM Sussex Events 2007

• 27 Feb 07 Making the right CRM choice... CRAWLEY
  
• 27 Mar 07 Search Engine Marketing
  Masterclass BRIGHTON
• 5 Jun 07 Strategic Choices Business
  Growth EASTBOURNE
• 19 Jun 07 Do Your Exhibitions Deliver New
  Business? TBA

6
CIM Sussex Committee

• Liz Barnes, Nick Broom,
• Ceris Burns (Joint Chair), Caroline Gibbs, Graham
  Harrison, Philippa Peck, Steph Savill (Joint
  Chair), Katie Wilkinson,
• Jason Woodford, Nigel Woods
• David Yates (President)

7
New Year, New Challenge... making the most of
your marketing talent

• Slides from tonights event can be downloaded
  from the CIM Sussex page at www.cimsoutheast.org
  .uk

8
Lee Young Jason Hanlon
Principal Consultant FMCG Consultant Ellis
Fairbank
9

• Making Sense of the Recruitment Market
• January 2007
• Lee Young and Jason Hanlon

10

• A brief history of Ellis Fairbank plc
• An Introduction to Lee Young and Jason
• Hanlon
• Presentation overview

11

• Market Overview
• Who is who
• The purpose of Recruitment Companies

12

• How to recruit- methods and approaches
• Client approaches
• Agency/consultancy approaches

13

• Why work with recruiters?
• How to choose the right recruiter
• Advantages and disadvantages of using recruiters

14

• How it all works- the process of recruitment
• Timescales
• Gaining the advantage above your competition

15

• Managing the relationship-multiple opportunities
• Ensuring best service-understanding what is on
  offer
• Your expectations vs. reality

16

• Set a clear direction
• Qualifications
• Areas of Interest
• Dangers of the Broad-brush approach

17

• What makes a good Curriculum Vitae
• Impact / Structure /Layout
• Level of relevant information
• 8 second rule

18

• Preparing for an Interview
• Basics of a good interview
• Closing the interview effectively

19

• Taking interview feedback Constructively
• Managing 1st, 2nd, 3rd / multiple Interviews
• Job Offers !!!

20

• QUESTIONS

21
CIM Sussex welcomes you to

• New Year, New Challenge...making the most of
  your marketing talent

Break
22
Lindsay Wittenberg

• Executive, Personal Career Coach

23
Career management for individuals and employers

• CIM Sussex New Year, New Challenge!
• 31 January 2007

24
Lindsay Wittenberg Ltd

• Facilitates managers and executives to
• Re-focus their careers
• Take a step up in development and/or performance
• Coaching, training and consultancy

25
Lindsay Wittenberg

• Executive coach and career coach
• Facilitates executives and managers to
• gain fresh perspectives on themselves and their
  careers
• achieve positive change by transforming their
  thinking
• shift what they perceive as blockages to
  achievement

26
Why manage a career?
As a marketing professional would you leave a
unique product or service to mere opportunity?
27
Three factors

• Who are you?
• Where are you going?
• How are you going to get there?

28
Who are you?

• Strengths, experience, achievements
• Values
• Passions
• How do they relate to your career?

29
Where are you going?

• Your epitaph
• Your funeral
• Your vision in detail
• What might get in your way?

30
How are you going to get there?

• Your personal brand
• Proactively accessing the market
• The targets
• Self-presentation

31
Why manage a career?

• Take control
• Clarity and focus deliver personal and
  professional results
• Personal benefits
• Fulfilment, energy and motivation
• Productivity and efficiency
• Enhanced brand value
• Employer benefits
• Profitability
• Retention

32
LWL impacts

• Personal
• Greater personal fulfilment
• Enhanced professional effectiveness
• Managed career progression
• Organisational
• Enhanced efficiency and profitability
• Better quality leadership
• Greater stability in teams
• Smoother change
• Higher retention

33
Lindsay Wittenberg Ltd

• www.lindsaywittenberg.co.uk
• lw_at_lindsaywittenberg.co.uk
• M 0771 245 1580
• T 01273 421485

34
Carly Wilson Graham Setterfield

• Staffing Consultant General Manager
• American Express

35
New Year, New Challenge Employment
Opportunities at American Express Horsham Royal
Sun Alliance 31st Jan
36
American Express Marketing Opportunities
Carly Wilson Staffing Consultant January
2007
37
Presentation Agenda

• Who are we?
• The range of opportunities available at AE
• Typical roles and their requirements
• The American Express selection process
• Questions?

38
Some Amex facts

• American Express
• One of the worlds most respected regarded
  brands.
• Leader in charge credit cards, Travellers
  cheques, travel, financial planning, investment
  products, insurance and international banking
• 65 million charge credit cards worldwide
• 70,000 employees!

39
Marketing Business Units

• Travel
• Business Travel
• Travellers Cheques Prepaid Services
• Card
• ICSS International Consumer Card Small
  Business Services
• Establishment Services.
• Global Network Services.
• Commercial Card.
• Financial Services
• Insurance Services
• American Express Bank
• Support Functions
• HR
• Finance
• Legal/PR
• Customer Services.

40
What were looking for?

• Results Orientated
• Strategic Marketing Experience
• Good Analytical skills
• Excellent, and mature Communication skills.

41
Competencies The Blue Box

• Develops Winning Strategies
• Drives Results
• Builds Relationships

42
Our recruitment process some of what we look for

• Stage 1
• Apply through the American Express website
• www.americanexpress.com/jobs
• Online Marketing
• Direct Marketing
• Marketing Managers
• Interactive Marketing

43
Development an overview

• Mid-Year Performance Assessment
• Refresh and update the development plan as
  improvement is achieved.
• Year- End Performance Assessment
• Reflect on the year and assess performance
  against the Blue-Box
• competencies.
• Rewards Recognition
• Annual Incentive Awards

44
Reward benefits

• Reward Recognition
• Incentive schemes where financial rewards are
  gained for achieving departmental or individual
  targets. From 8-18
• Managerial Car Allowance benefits provided.
• Some of the benefits available as an Amex
  employee
• Pension Plan Amex Stakeholder 22-25 days
  holiday
• Fully equipped gym discounted travel offers
• Group Medical Aid scheme.
• Life Assurance and Accident Insurance.
• Maternity Leave
• Fee waiver on Amex Green Card
• Discounts on travel insurance policies

45
Extraordinary people work for American
Express. Are you one?
To join our winning team, visit www.americanexpre
ss.com/jobs Click Search jobs, Search openings
and enter Marketing as the keyword.
46
CIM New Year New ChallengeMy Career

• Graham Setterfield
• VP GM Insurance Services Europe
• American Express

47
Why Marketing ?

• Role model/mentor at college
• UWE (formerly Bristol Poly) Specialist Course
• Initial Career aspirations in advertising
• First job in radio media sales for a grand
  salary of 4500 (1981)

48
Move into Direct Marketing

• Knew that advertising was not for me
• Sales was great but not for long term
• Took a gap six months
• Wanted to work for Blue chip company
• American Express was local

49
Career with American Express

• Started at the bottom (marketing assistant) 1983
• Merchandise
• Insurance
• Banking
• Insurance UK
• Insurance Regional
• Insurance International
• VP GM Insurance Europe

50
Why so long with American Express

• 23 years service to date
• Company that reinvents itself
• Great culture and values
• Opportunity to develop and grow
• New and fresh challenges
• Personal choices

51
My Top Tips

• Think of your career development plan as a series
  of questions about what is important to you
• What are my values ?
• What motivates me ? Money ? Power ? Status?
• Where do I want to live/work ?
• Is work life balance important ?
• Are the people I work with important ?

52
My Top Tips Cont

• Development is about pushing the boundaries go
  outside your comfort zone
• Actively solicit and graciously accept feedback
  its a reflection of you. Perceptions matter !
• Live to your values
• Accept and understand the impact of your
  decisions
• Learn to live through compromise if it gets you
  to where you want to go
• Have fun work is most of your life

53
Mindset

• Am I a victim or an architect ?
• Do my behaviours reflect my ambitions ?
• Life is not fair ? Dont expect !

54
And Finally

• Good Luck
• Any Questions ?

55
Presentation to the Top Sussex Branch Students
2005 - 2006

• David Yates
• CIM Sussex President

56
Rebecca OsborneTop Sussex Branch Student CIM
Professional Certificate

• Chichester College

57
Fay WestcottTop Sussex Branch Student CIM
Professional Diploma

• Northbrook College

58
Anna TewsonTop Sussex Branch StudentCIM
Professional Postgraduate Diploma

• Central Sussex College

59
CIM Sussexwww.cimsoutheast.org.ukmembers_at_cimsu
ssex.org.uk