Title: New Year, New Challenge ...making the most of your marketing talent
1CIM Sussex welcomes you to
- New Year, New Challenge ...making the most of
your marketing talent
2Thank you to our sponsors
High quality print, repro and finishing www.longr
idge.net
Strategic consultancy, graphic design and print
management www.021creative.com
3Thank you to our sponsorsNixon McInnes The
marketing-led web agencywww.nixonmcinnes.co.uk
4Interested in sponsorship?
- CIM Sussex has opportunities for
- Individual event sponsors
- Memorable venues
- Mailing house sponsor
- Contact sponsorship_at_cimsussex.org.uk
5CIM Sussex Events 2007
- 27 Feb 07 Making the right CRM choice... CRAWLEY
- 27 Mar 07 Search Engine Marketing
Masterclass BRIGHTON - 5 Jun 07 Strategic Choices Business
Growth EASTBOURNE - 19 Jun 07 Do Your Exhibitions Deliver New
Business? TBA
6CIM Sussex Committee
- Liz Barnes, Nick Broom,
- Ceris Burns (Joint Chair), Caroline Gibbs, Graham
Harrison, Philippa Peck, Steph Savill (Joint
Chair), Katie Wilkinson, - Jason Woodford, Nigel Woods
- David Yates (President)
7New Year, New Challenge... making the most of
your marketing talent
- Slides from tonights event can be downloaded
from the CIM Sussex page at www.cimsoutheast.org
.uk
8Lee Young Jason Hanlon
Principal Consultant FMCG Consultant Ellis
Fairbank
9 - Making Sense of the Recruitment Market
- January 2007
- Lee Young and Jason Hanlon
10- A brief history of Ellis Fairbank plc
- An Introduction to Lee Young and Jason
- Hanlon
- Presentation overview
11- Market Overview
- Who is who
- The purpose of Recruitment Companies
12- How to recruit- methods and approaches
- Client approaches
- Agency/consultancy approaches
13- Why work with recruiters?
- How to choose the right recruiter
- Advantages and disadvantages of using recruiters
14- How it all works- the process of recruitment
- Timescales
- Gaining the advantage above your competition
15- Managing the relationship-multiple opportunities
- Ensuring best service-understanding what is on
offer - Your expectations vs. reality
16- Set a clear direction
- Qualifications
- Areas of Interest
- Dangers of the Broad-brush approach
17- What makes a good Curriculum Vitae
- Impact / Structure /Layout
- Level of relevant information
- 8 second rule
18- Preparing for an Interview
- Basics of a good interview
- Closing the interview effectively
19- Taking interview feedback Constructively
- Managing 1st, 2nd, 3rd / multiple Interviews
- Job Offers !!!
20 21CIM Sussex welcomes you to
- New Year, New Challenge...making the most of
your marketing talent
Break
22Lindsay Wittenberg
- Executive, Personal Career Coach
23Career management for individuals and employers
- CIM Sussex New Year, New Challenge!
- 31 January 2007
24Lindsay Wittenberg Ltd
- Facilitates managers and executives to
- Re-focus their careers
- Take a step up in development and/or performance
- Coaching, training and consultancy
25Lindsay Wittenberg
- Executive coach and career coach
- Facilitates executives and managers to
- gain fresh perspectives on themselves and their
careers - achieve positive change by transforming their
thinking - shift what they perceive as blockages to
achievement
26Why manage a career?
As a marketing professional would you leave a
unique product or service to mere opportunity?
27Three factors
- Who are you?
- Where are you going?
- How are you going to get there?
28Who are you?
- Strengths, experience, achievements
- Values
- Passions
- How do they relate to your career?
29Where are you going?
- Your epitaph
- Your funeral
- Your vision in detail
- What might get in your way?
30How are you going to get there?
- Your personal brand
- Proactively accessing the market
- The targets
- Self-presentation
31Why manage a career?
- Take control
- Clarity and focus deliver personal and
professional results - Personal benefits
- Fulfilment, energy and motivation
- Productivity and efficiency
- Enhanced brand value
- Employer benefits
- Profitability
- Retention
32LWL impacts
- Personal
- Greater personal fulfilment
- Enhanced professional effectiveness
- Managed career progression
- Organisational
- Enhanced efficiency and profitability
- Better quality leadership
- Greater stability in teams
- Smoother change
- Higher retention
33Lindsay Wittenberg Ltd
- www.lindsaywittenberg.co.uk
- lw_at_lindsaywittenberg.co.uk
- M 0771 245 1580
- T 01273 421485
34Carly Wilson Graham Setterfield
- Staffing Consultant General Manager
- American Express
35 New Year, New Challenge Employment
Opportunities at American Express Horsham Royal
Sun Alliance 31st Jan
36 American Express Marketing Opportunities
Carly Wilson Staffing Consultant January
2007
37Presentation Agenda
- Who are we?
- The range of opportunities available at AE
- Typical roles and their requirements
- The American Express selection process
- Questions?
38Some Amex facts
- American Express
- One of the worlds most respected regarded
brands. - Leader in charge credit cards, Travellers
cheques, travel, financial planning, investment
products, insurance and international banking - 65 million charge credit cards worldwide
- 70,000 employees!
39Marketing Business Units
- Travel
- Business Travel
- Travellers Cheques Prepaid Services
- Card
- ICSS International Consumer Card Small
Business Services - Establishment Services.
- Global Network Services.
- Commercial Card.
- Financial Services
- Insurance Services
- American Express Bank
- Support Functions
- HR
- Finance
- Legal/PR
- Customer Services.
40What were looking for?
- Results Orientated
- Strategic Marketing Experience
- Good Analytical skills
- Excellent, and mature Communication skills.
41Competencies The Blue Box
- Develops Winning Strategies
- Drives Results
- Builds Relationships
42Our recruitment process some of what we look for
- Stage 1
- Apply through the American Express website
- www.americanexpress.com/jobs
- Online Marketing
- Direct Marketing
- Marketing Managers
- Interactive Marketing
43Development an overview
- Mid-Year Performance Assessment
- Refresh and update the development plan as
improvement is achieved. - Year- End Performance Assessment
- Reflect on the year and assess performance
against the Blue-Box - competencies.
- Rewards Recognition
- Annual Incentive Awards
44Reward benefits
- Reward Recognition
- Incentive schemes where financial rewards are
gained for achieving departmental or individual
targets. From 8-18 - Managerial Car Allowance benefits provided.
- Some of the benefits available as an Amex
employee - Pension Plan Amex Stakeholder 22-25 days
holiday - Fully equipped gym discounted travel offers
- Group Medical Aid scheme.
- Life Assurance and Accident Insurance.
- Maternity Leave
- Fee waiver on Amex Green Card
- Discounts on travel insurance policies
45Extraordinary people work for American
Express. Are you one?
To join our winning team, visit www.americanexpre
ss.com/jobs Click Search jobs, Search openings
and enter Marketing as the keyword.
46CIM New Year New ChallengeMy Career
- Graham Setterfield
- VP GM Insurance Services Europe
- American Express
47Why Marketing ?
- Role model/mentor at college
- UWE (formerly Bristol Poly) Specialist Course
- Initial Career aspirations in advertising
- First job in radio media sales for a grand
salary of 4500 (1981)
48Move into Direct Marketing
- Knew that advertising was not for me
- Sales was great but not for long term
- Took a gap six months
- Wanted to work for Blue chip company
- American Express was local
49Career with American Express
- Started at the bottom (marketing assistant) 1983
- Merchandise
- Insurance
- Banking
- Insurance UK
- Insurance Regional
- Insurance International
- VP GM Insurance Europe
50Why so long with American Express
- 23 years service to date
- Company that reinvents itself
- Great culture and values
- Opportunity to develop and grow
- New and fresh challenges
- Personal choices
51My Top Tips
- Think of your career development plan as a series
of questions about what is important to you - What are my values ?
- What motivates me ? Money ? Power ? Status?
- Where do I want to live/work ?
- Is work life balance important ?
- Are the people I work with important ?
52My Top Tips Cont
- Development is about pushing the boundaries go
outside your comfort zone - Actively solicit and graciously accept feedback
its a reflection of you. Perceptions matter ! - Live to your values
- Accept and understand the impact of your
decisions - Learn to live through compromise if it gets you
to where you want to go - Have fun work is most of your life
53Mindset
- Am I a victim or an architect ?
- Do my behaviours reflect my ambitions ?
- Life is not fair ? Dont expect !
54And Finally
- Good Luck
- Any Questions ?
55Presentation to the Top Sussex Branch Students
2005 - 2006
- David Yates
- CIM Sussex President
56Rebecca OsborneTop Sussex Branch Student CIM
Professional Certificate
57Fay WestcottTop Sussex Branch Student CIM
Professional Diploma
58Anna TewsonTop Sussex Branch StudentCIM
Professional Postgraduate Diploma
59CIM Sussexwww.cimsoutheast.org.ukmembers_at_cimsu
ssex.org.uk