Our vision is to be the world leader in transportation products and related services.

1
??? ????? ????????? Strategic vision
2
?? ?????? ?????? ??? The Quest for
Competitiveness
????? ?????? ? ???? ???? ?Restructuring
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????? Re-engineering
????? ??? ? ??? ???????? ??? ???? Reinventing
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3
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Communicating the vision
Creating a vision
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Transformational Leadership
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Building commitment to the
vision
Modeling the vision
5
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SWOT
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Source Richard L Daft Management 2001
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????? ?? ???? ???? ???? ??? ??? ???? . Hickman
Silva
8
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13
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14
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15
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Federal Reserve Bank of Atlanta ?? ????? ?? ????
???? ?? ?????? ? ??????? ????? ? ???????? ??????
????? ?????? ?????? ????? ???? .
16
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?????? ? ?? ??? ?????? ????? ? ?? ????? ?????? ??
?????? ?? ???????? ?????? ?????? ?? ? ??????? ??
?? ????? ?????. University of San Francisco
17
?? ???? ?????? ?? ??????? ?????????? ???? ????
Citibank
18
C.Patrick Lewis The real miracle of Japanese
Management was their ability to develop,
communicate, and implement a good shared
vision. ????? ????? ?????? ????? ??????? ???? ??
?????? ????? ?????? ???? ?? ??? ?????????? ?
????? ???.
19
Bill Gates Vision A computer on every desk and
in every home ?? ???????? ?? ??? ????? ??? ??
????
20
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• ??? ?? ????? ???? ??? ? ??? ???? ??? ???? ??
  ?????? ?
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21
????? ??????? ?????? ????? ????? ?? ????? ?? ????
????? ?????? ??? ?????? ? ??????? ? ???????? ??
???????? ???? ??? ?????? ???. University of
Cambridge
22
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????
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23
Our vision is to be the world leader in
transportation products and related services.
????? ??????

• ??? ????? ?? ??????? ? ????? ???? ??? ? ???
  ?????? ?????.

24

• Vision Statement
• By executing our annual plan and building upon it
  we will maintain and improve our prominence as a
  premier provider of quality products to the
  middle, upper middle income and select niche
  markets.

?? ????? ?????? ?????? ? ???? ?? ??? ????? ???
?? ?????? ????? ????? ??????? ?? ????? ????
??????? ?????? ????? ????? ? ????? ??? ???? ?
?????? ??? ?? ????? ?????? ????? ? ?? ??? ?????
????? ??? ??? ?? ?????? ??????.
25
????? 1 ??? 2 ?????? ??? ?? ???? ??? ????? 4 ?? 5
?????? ?? ???? ???? ???? ????? 1 ??? ???? ???? ??
????.
26

• "We will be the first drug maker with advanced
  research in every disease category. Our research
  will be as good as the science being done
  anywhere in the world. Merck will continue to
  grow on a steady basis, bringing forth worthwhile
  products".

?? ?????? ????? ????? ???? ?? ??????? ??????? ??
????? ?????? ?? ?????? ???. ??????? ?? ????? ??
???? ??? ???? ????? ???. ??? ?? ??? ????? ???
? ????? ??????? ??????? ????? ????? ???.
27
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•  
• "Promoting dignity through achievement and
  community enterprise."

28
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????? ?????.