RESULTS OF M.A.R.I.N.A.S. Project

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• RESULTS OF M.A.R.I.N.A.S. Project

Užice Regional Chamber of Commerce
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The territory of Uzice Regional Chamber
of Commerce Užice region is situated in south
western Serbia
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• TOURIST ATTRACTIONS

Zlatibor most frequently visited destination
The Zlatibor Mountain is certainly most
frequently visited destination in our region. On
the day when the king Alexander Obrenovic visited
Zlatibor for the first time, 19th August 1893,
the organized development of tourism in this
mountain officially started.
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The Eight of Sargan
Another tourist attraction is the so-called The
Eight of Sargan, an old-fashioned railway in the
shape of number eight that connects Mokra Gora
and Sargan, the places which are very near but
whose altitudes differ in 300 metres. With
numerous tunnels and bridges, this unique railway
is very attractive and interesting for tourists.
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Sirogojno
The outdoor museum in Sirogojno, The Old
Village, is a unique exhibition of authentic old
houses from the Zlatibor area and of practically
forgotten traditional crafts typical of this
region.
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Regatta on the Drina
A traditional tourist event Regatta on the
Drina is held annually, always in July, for
fifteen years now. This year there were 1500
boats and 15000 participants, coming from our
country and from abroad.
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Hunting and fishing
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Tara Mountain National park
The beautiful Tara Mountain has been designated
as a national park that spreads for almost 20 000
ha. The most famous species, endemic to this
area, is the Serbian Spruce, or Pancic Spruce.
Pancic Spruce
The flora and fauna of this area consist of
approximately 1000 different species of plants
and over 200 species of birds and mammals.
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The Zlatar Lake is inhabited by a rare species,
endemic to the Balkans and surrounding areas and
under legal protection, a white baldhead vulture
called the Griffon Vulture.
The Uvac gorge shelters approximately 80 couples
of these beautiful birds.
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The key result of Uzice Regional Chamber of
Commerce, which is one of the partners In the
MARINAS project, is the research development
study Integrated tourist offer in the scope of
development tourism in region Uzice.
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• The research goals
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• - to find out stakeholder's opinions about the
  importance of the regions integrated tourist
  offer for prospective tourism development
• - to define the key areas of cooperation and the
  potentials of natural resources and attractions,
  but also to define the problems and conflicts
  that need to be overcome.
• - to collect the proposals for innovative
  and prospective tourist offers from each
  municipality in the region
• - the collected information should be used for
  more efficient management of the process of
  development of a good-quality integrated tourist
  offer and generating ideas for new, joint tourist
  offers.

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• Uzice Region is certainly one of the strongest
  links in the tourist system of Serbia. The strong
  connection between history and tradition on one
  side and natural attractions on the other
  provides realistic prospects for the tourism to
  be a winning combination for all interest
  partners.
• Over a milion tourist nights per year are
  realized in the Region of Uzice. The tourist
  turnover of the Region represents 15 of the
  overall tourist turnover of the Republic of
  Serbia.
• Due to great natural and human resources of our
  region, all kinds of tourism are well developed
  (mountain, health and rural tourism, hunting and
  fishing, business tourism, etc).

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• A combination of natural beauties and a variety
  of scenery, ecologically preserved nature (the
  region is an area with low water and air
  pollution levels) with an abundance of
  cultural-historical heritage provides an
  excellent basis for the development of specific
  competitive advantages in the tourist market.
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• The regional tourist products could become
  attractive for international and interregional
  linking and for creating strong emotional
  connections between tourists and the region with
  its destinations.
• One of the key aspects of the realized research
  is the promotion of generating new ideas for
  innovative tourist contents, on the basis of the
  presented views of key interest subjects.

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• CONCLUSION
• The integration of tourist offer will create a
  more complete and attractive supply that is more
  competitive at the international market. The
  region itself is suitable for such an orientation
  in creating tourist supply, since there are
  various and numerous complementary contents that
  could be offered to a greater number of various
  market segments by this integration.
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• The definition of the regional tourism
  development strategy is imposed as the imperative
  that will respect the goals from the national
  tourism development strategy and the approved
  master plans for particular destinations within
  the region.
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• It is of vital importance that all interest
  subjects are involved in the integration
  processes with the coordinating role of the
  Regional Chamber of Commerce Uzice and the
  Tourist Organization of the West Serbia region.
  Their partnership relation is necessary the
  success of the process.

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• At last, I believe that we will continue our
  colaboration in future, and thank you!