How Do You Win the War for Talent?

1
How Do You Win the War for Talent?
Brian BLOOD
President, CPA Australia Partner, Ernst
Young Australia
2
Generation Y

• Winning hearts and minds
• Post Enron opportunity

3
Educating future accountants

• successful adaptable
• broad perspective
• gap between doing and teaching

4
Drivers of change

• Global economy
• Information technology
• Accountability and corporate governance
• Environment and sustainability
• New work patterns
• New sources of competition
• Intellectual capital issues

5
Sector snapshots

• Auditing -and accountability
• Tax - and technology
• Commerce - the big picture
• E-commerce - XBRL and automation

6
Member of the Future

• CPA Australia initiative
• established 1998

7
New education strategy

• broader entry paths
• new study segments
• new Education Board
• CPA MBAs

8
Recruitment objective

• To increase the pool of available graduates

9
Recruitment projects

• academic initiatives
• dedicated website
• tertiary careers advice
• Asian recruitment
• staff secondment to Asia
• young professionals network

10
Service

• Identify key needs
• Then meet them
• Otherwise, the battle is over before its begun

11
Make the world your oyster...

• Be an accountant!

12
(No Transcript)
13
(No Transcript)