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The Mass Media and the Political Agenda

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Title: The Mass Media and the Political Agenda


1
The Mass Media and the Political Agenda
  • NO QUIZ Today
  • Debate
  • Media and Politics Wag the Dog

2
Ice Cream Election 2014
3
Quiz
  • 1)( 2 points) The mass media is a permanent
    fixture of modern political culture Give two
    examples that supports this thesis.
  • 2) (1pt) What has lead to the decline in use of
    the print media by the political establishment?

4
Wag the Dog
  1. To what extent should information be kept from
    the public to protect the public image of the
    presidency?
  2. How does the movie illustrate the use of mass
    media to project a favorable image of our elected
    leaders to the American public?
  3. How does leaking information, spreading rumors or
    sending out a trial balloon used as a strategy to
    influence the public? Are these strategies
    unethical?
  4. How do the characters attempt to navigate the
    fine line between projecting a favorable
    political message and using propaganda?

5
Introduction
  • Mass Media
  • Television, radio, newspapers, magazines, the
    Internet and other means of popular
    communication.
  • High-tech politics
  • A politics in which the behavior of citizens and
    policymakers and the political agenda itself are
    increasingly shaped by technology.

6
The Mass Media Today
  • Media Events
  • Events purposely staged for the media that
    nonetheless look spontaneous. Media events can be
    staged by almost anybody.
  • Other items to consider
  • 60 presidential campaign spending is TV ads
  • Image making / news management is important,
    especially for presidents

7
The Development of Media Politics
  • Introduction
  • The news media wasnt always so important.
  • Press Conferences meetings of public officials
    with reporters - Roosevelt used many of these.
  • Investigative Journalism the use of in-depth
    reporting to unearth scandals, scams schemes
    putting reporters politicians opposite each
    other.

8
The Development of Media Politics
  • The Print Media
  • Newspapers and magazines
  • Yellow journalism characterized newspapers at
    the turn of the century.
  • Among the press there is a pecking order.
  • Newspaper circulation has been declining.
  • Magazines are also struggling.

9
The Development of Media Politics
10
The Development of Media Politics
  • The Broadcast Media
  • Television and radio
  • Brought government and politics into peoples
    homes.
  • Made the politicians more aware of their
    appearance and mannerisms.
  • Television is the principal source of news for
    most Americans, and most believable.

11
  • 1. Until the Constitution was ratified, the
    document that established and defined the
    government of the United States was the
  • A. Declaration of Independence
  • B. Bill of Rights
  • C. Mayflower Compact
  • D. Articles of Confederation
  • E. Treaty of Friendship and Unity

12
Introduction
  • Mass Media
  • Television, radio, newspapers, magazines, the
    Internet and other means of popular
    communication.
  • High-tech politics
  • A politics in which the behavior of citizens and
    policymakers and the political agenda itself are
    increasingly shaped by technology.

13
The Mass Media Today
  • Media Events
  • Events purposely staged for the media that
    nonetheless look spontaneous. Media events can be
    staged by almost anybody.
  • Other items to consider
  • 60 presidential campaign spending is TV ads
  • Image making / news management is important,
    especially for presidents

14
The Development of Media Politics
  • Introduction
  • The news media wasnt always so important.
  • Press Conferences meetings of public officials
    with reporters - Roosevelt used many of these.
  • Investigative Journalism the use of in-depth
    reporting to unearth scandals, scams schemes
    putting reporters politicians opposite each
    other.

15
The Development of Media Politics
  • The Print Media
  • Newspapers and magazines
  • Yellow journalism characterized newspapers at
    the turn of the century.
  • Among the press there is a pecking order.
  • Newspaper circulation has been declining.
  • Magazines are also struggling.

16
The Development of Media Politics
17
The Development of Media Politics
  • The Broadcast Media
  • Television and radio
  • Brought government and politics into peoples
    homes.
  • Made the politicians more aware of their
    appearance and mannerisms.
  • Television is the principal source of news for
    most Americans, and most believable.

18
5. Which is a reason the power of the two major
parties is in decline in the United States?
  • A. The number of people voting for third parties
    has risen sharply.
  • B. In most states, parties no longer select the
    candidates for the general election.
  • C. Parties no longer have state and local
    organizations.
  • D. Parties no longer conduct get-out-the-vote
    drives.
  • E. Candidates now raise most of their campaign
    funds themselves and do not heavily rely on funds
    from their party.

19
The Development of Media Politics
  • Government Regulation of the Broadcast Media
  • The Federal Communications Commission (FCC)
    regulates the use of airwaves.
  • Narrowcasting Cable TV and the Internet
  • Media programming on cable TV or the Internet
    that is focused on one topic and aimed at a
    particular audience

20
The Development of Media Politics
  • Private Control of the Media
  • Only a small number of TV stations are publicly
    owned in America.
  • The media are totally dependent on advertising
    revenues.
  • Chains consist of massive media conglomerates
    that control almost three-quarters of the
    nations daily newspaper circulation as well as
    broadcast media.

21
Reporting the News
  • Finding the News
  • Beats Specific locations from which news
    frequently emanates, such as Congress or the
    White House.
  • Trial Balloons An intentional news leak for the
    purpose of assessing the political reaction.
  • Reporters and their sources depend on each other
    - one for stories, the other to get them out

22
Reporting the News
23
Reporting the News
  • Presenting the News
  • Superficial describes most news coverage today
  • Sound Bites Short video clips of approximately
    15 seconds.

24
Reporting the News
  • Bias in the News
  • Many people believe the news favors one point of
    view over another.
  • Generally are not very biased along liberal /
    conservative lines.
  • Generally are biased towards what will draw the
    largest audience.

25
The News and Public Opinion
  • Television news can affect what people think is
    important.
  • The media influence the criteria by which the
    public evaluates political leaders.
  • Some policies can be made more important, others
    will be less important, depending on their
    coverage.

26
The Medias Agenda-Setting Function
  • Policy Agenda
  • The issues that attract the serious attention of
    public officials and other people actively
    involved in politics at the time.
  • Policy Entrepreneurs
  • People who invest their political capital in an
    issue.
  • All depend on good images and good will.

27
Understanding the Mass Media
  • The Media and the Scope of Government
  • The media as watchdog restricts politicians.
  • New proposals are met with skepticism - so that
    restricts what the government can do.
  • But, if the media identify a problem, they ask
    what the government is going to do to fix it.

28
Understanding the Mass Media
  • Individualism and the Media
  • Candidates can now run on their own.
  • Easier to focus on one person like the President,
    than Congress or the courts.
  • Democracy and the Media
  • Information is the fuel of democracy.
  • But, is the news more entertainment than
    information? Is this what the people want?
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