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The Mass Media and the Political Agenda

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The Mass Media and the Political Agenda Chapter 7 – PowerPoint PPT presentation

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Title: The Mass Media and the Political Agenda


1
The Mass Media and the Political Agenda
  • Chapter 7

2
Introduction
  • Mass Media
  • Television, radio, newspapers, magazines, the
    Internet and other means of popular
    communication.
  • High-tech politics
  • A politics in which the behavior of citizens and
    policymakers and the political agenda itself are
    increasingly shaped by technology.

3
The Mass Media Today
  • Media Events
  • Events purposely staged for the media that
    nonetheless look spontaneous. Media events can be
    staged by almost anybody.
  • Other items to consider
  • 60 presidential campaign spending is TV ads
  • Image making / news management is important,
    especially for presidents

4
The Development of Media Politics
  • Introduction
  • The news media wasnt always so important.
  • Press Conferences meetings of public officials
    with reporters- Roosevelt used many of these.
  • Investigative Journalism the use of
    detective-like reporting to unearth scandals,
    scams schemes putting reporters politicians
    opposite each other.

5
The Development of Media Politics
  • The Print Media
  • Newspapers and magazines
  • Rapid printing cheap paper, along with
    telegraph technology grew the industry
  • As it grew, the companies were consolidated into
    chains
  • Now major corporations control most of the print
    media to compete with other news media

6
The Development of Media Politics
7
The Development of Media Politics
  • The Broadcast Media
  • Television (not cable or satellite) and radio
  • Brought government and politics into peoples
    homes
  • Made the politicians more aware of their
    appearance and mannerisms
  • Generally the top source of news for most
    Americans, and most believable

8
The Development of Media Politics
  • Narrowcasting Cable TV and the Internet
  • Media programming on cable TV or the Internet
    that is focused on one topic and aimed at a
    particular audience.

Paper TV Radio Total No News
18-24 9 26 13 28 25
25-29 11 23 16 50 17
30-34 11 24 19 54 15
35-49 16 28 19 63 14
50-64 21 34 16 71 14
65 33 44 19 96 6
9
Reporting the News
  • Finding the News
  • Beats Specific locations from which news
    frequently emanates, such as Congress or the
    White House.
  • Trial Balloons An intentional news leak for the
    purpose of assessing the political reaction.
  • Reporters and their sources depend on each other-
    one for stories, the other to get them out

10
Reporting the News
  • Presenting the News
  • Superficial describes most news coverage today
  • Sound Bites Short video clips of approximately
    15 seconds.

11
Reporting the News
  • Bias in the News
  • Many people believe the news favors one point of
    view over another.
  • Generally not very biased along liberal /
    conservative lines.
  • But, generally are biased towards what will draw
    the largest audience.

12
The News and Public Opinion
  • Television news can affect what people think is
    important.
  • Some policies can be made more important, others
    will be less important, depending on their
    coverage.
  • News commentators have the strongest effect.

13
The Medias Agenda-Setting Function
  • Policy Agenda
  • The issues that attract the serious attention of
    public officials and other people actively
    involved in politics at the time.
  • Policy Entrepreneurs
  • People who invest their political capital in an
    issue.
  • All depend on good images and good will.

14
Understanding the Mass Media
  • The Media and the Scope of Government
  • The media as watchdog restricts politicians.
  • New proposals are met with skepticism- so that
    restricts what the government can do.
  • But, if the media identify a problem, they ask
    what the government is going to do to fix it.

15
Understanding the Mass Media
  • Individualism and the Media
  • Candidates can now run on their own.
  • Easier to focus on one person like the President,
    than Congress or the courts.
  • Democracy and the Media
  • Information is the fuel of democracy.
  • But, is the news more entertainment than
    information? Is this what the people want?

16
Internet Resources
  • Pew Center for the People and the Press
  • Annenberg Public Policy Center
  • Newspaper listing
  • Center for Media and Public Affairs
  • Political Commercials
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