WELCOME%20TO%20BA%20315%20%20%20%20%20MARKETING%20MANAGEMENT%20@UMSL%20%20%20%20the%20MARKETING%20%20%20%20%20CAPSTONE%20%20%20%20LINDELL%20PHILLIP%20CHEW%20,%20THE%20INSTRUCTOR

1
WELCOME TO BA 315 MARKETING
MANAGEMENT _at_UMSL the MARKETING
CAPSTONE LINDELL PHILLIP CHEW , THE
INSTRUCTOR

• YOU ARE FROM THIS MOMENT UNTIL THE END OF THIS
  SEMESTER A MIDDLE MANAGER (e.g Product, Group
  Product, Brand, Sales or just not so plain
  MARKETING!

2
LETS DO SOME HOUSEKEEPING. WHAT ARE THE CORE
ASSIGNMENTS REQUIREMENTS???????

• EXAMS
• ALL ESSAY 3 A TAKE HOME!
• 50half of our points

3
HIGH INVOLVEMENT PROJECT- 33

• WRITTEN (150 POINTS)
• ORAL ( 50 POINTS)
• MARKETING PLAN
• BUSINESS PLAN
• PROMOTIONAL STRATEGY
• FEASIBILITY STUDY
• VOICE YOUR CHOICE
• GROUP OR INDIVIDUAL
• START EARLY!!!!!!!!!!!!!
• WHEN I DO I UNDERSTAND!!!
• REAL WORLD

4
OtherORAL CASE, WRITTEN ASSIGNMENTS, QUIZ,
EXERCISE PRESENTATIONS OTHER STUFF (all 17)

• YOUR ORAL CASE (40 POINTS)
• QUIZ (20 POINTS)
• THE REST (40 POINTS)

5
The LPC PLEDGE

• WE FIRST ESTABLISH CASE METHODOLOGY
• THEN PREPARE NAVIGATE A GROUP PRODUCT MANAGERS
  MARKETING PLAN
• THEN UNDERSTAND OUR SELVES, OUR COMPETITION OUR
  CUSTOMER AND STAY ON TOP OF OUR ENVIRONMENT
• APPLY CONTRIBUTION MARGIN NET PRESENT VALUE
• WE WILL DOMINATE.GO FOR IT!

6
Beyond market orientation (cpt 1), WE ARE ----
MARKET DRIVING

• A FEW EXAMPLES OF THIS LEVEL OF SUCCESS..

7
There are eight dimensions of qualityprovide
levels of satisfaction that exceed customers'
expectations

• . Performance, Features Reliability, Conformance
• Durability, Serviceability
• Aesthetics, Perceived quality

8
WHAT IS OUR CONTROL DIAGRAM ????????????

• WHO IS THE PRIMARY TARGET MARKET OF THE ST LOUIS
  AREAS MOST ESTEEMED HOSPITAL??

9
In generalmiddle level marketing managers focus
onspecific customer needs and on adapting the
firm'sproducts, prices, and promotional efforts
to meetingcustomer needs
10
The delivery of quality and satisfaction will
require the input of organizational areas such as
operations, manufacturing, research and
development, in addition to marketing.

• This is functional interdependence

11
BA 315-CHAPTER 1 Lindells notesMARKET
ORIENTATION, MARKETING MANAGEMENT AND THE
MARKETING PLANNING PROCESS CONCLUDED

• to be continued gtgtgtgtgtgtgtgt
• LPC1_at_umsl.edu