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Consortium for Entrepreneurship Education

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Title: Consortium for Entrepreneurship Education


1
Accelerating Entrepreneurship Everywhere!
Consortium for Entrepreneurship
Education www.entre-ed.org
2
National Content Standards for Entrepreneurship
Education
  • Released June 2004
  • Consortium for Entrepreneurship Education
  • Accelerating Entrepreneurship Everywhere!
  • Support by Ewing Marion Kauffman Foundation,
    Kansas City, MO

3
Entrepreneurship Education is Important - Economic
why?
  • Majority of new jobs are created by entrepreneurs
    and small businesses
  • Small high growth companies account for 70 of
    economic growth over last decade
  • Entrepreneurship drives economic competitiveness
    at the local state and global levels
  • Over 1/3 of difference in national economic
    growth may be due to difference in
    entrepreneurial activity
  • Entrepreneurship has a unique position in the
    New Economy
  • Entrepreneurship accounts for at least 2/3 of all
    technological innovation

4
Entrepreneurship Education is Important - Personal
why?
  • 7 of 10 high school students want to start their
    own business
  • More opportunity to exercise creative freedoms
  • Higher self-esteem
  • Greater sense of control over your life and
    future.

5
Entrepreneurship Education is Important Global
why?
  • Many experienced business people, political
    leaders, economists, and educators believe that
    fostering a robust entrepreneurial culture will
    maximize individual and collective economic and
    social success on a local, national, and global
    scale.

6
Entrepreneurship Education
what?
  • Objective is to become entrepreneurially minded
    with the potential to act on this by discovering
    or creating business opportunities.
  • Lifelong learning process from elementary to
    adult

7
Entrepreneurship Education
what?
  • Entrepreneurs are not bornthey become
    through the experiences of their lives
  • Entrepreneurs have a great diversity of personal
    characteristics, the common one being willing to
    take a risk in return for a profit
  • Anyone can be an entrepreneur at any time of
    ones life
  • Entrepreneurship is NOT learned by reading a
    textbook and then taking a test to prove you are
    one.
  • Entrepreneurship education activities are a
    real-life vehicle for developing academic skills
  • Entrepreneurs are found in every occupation and
    career
  • Entrepreneurship education opportunities are
    important at all levels of education

8
Lifelong Learning Model
9
National Content Standards for Entrepreneurship
Education
why?
  • Bring the power of entrepreneurship education to
    your curriculum
  • Content for developing future entrepreneurs
  • Context for building and applying academic skills
  • Career Opportunities for students
  • Economic Development for communities, states, and
    our nation

10
National Content Standards for Entrepreneurship
Education
what?
  • The Standards
  • Are a FRAMEWORK for many levels of curriculum
    development
  • Lead to developing KNOWLEDGE AND SKILLS for
    entrepreneurial activities
  • Provide for acquisition and application of CORE
    ACADEMIC SKILLS
  • Are both a CONTEXT FOR LEARNING and SUBJECT
    MATTER for CURRICULUM

11
National Content Standards for Entrepreneurship
Education
how?
  • Developed through
  • Extensive literature review
  • Focus group of entrepreneurs
  • National Entrepreneur Advisory Council
  • Input from those concerned with entrepreneurship
    education
  • Expertise of Marketing Education Resource Center
    (MarkED)

12
National Content Standards for Entrepreneurship
Education
  • Organized in three sections
  • Entrepreneurial Skills
  • Ready Skills
  • Business Functions

13
ENTREPRENEURIAL SKILLS
  • Understands concepts and processes associated
    with successful entrepreneurial performance.
    Provides the unique expertise that entrepreneurs
    use during the entire process of creating and
    managing a business.
  • (A) Entrepreneurial Processes(B) Entrepreneurial
    Traits/Behaviors

14
(A) Entrepreneurial Processes
  • Understands concepts and processes associated
    with successful entrepreneurial performance. The
    steps in the process of creating and running a
    business are
  • Discovery Dreaming about possibilities
  • Concept Development Choosing an idea and
    creating a plan
  • ResourcingTesting the feasibility of the plan
  • ActualizationStarting and running the business
  • Harvesting Deciding on the future of the
    business

15
(B) Entrepreneurial Traits/Behaviors
  • Understands the personal traits/behaviors
    associated with successful entrepreneurial
    performance. These entrepreneurial traits and
    behaviors are especially important to the success
    of the entrepreneurial processes
  • Leadership
  • Personal Assessment
  • Personal Management

16
READY SKILLS
  • The basic business knowledge and skills that are
    prerequisites or co-requisites for becoming a
    successful entrepreneur. Provide the
    developmental curriculum opportunities that
    enable individuals to operate in competition with
    the world and a context for experiences related
    to becoming an entrepreneur.
  • (C) Business Foundations
  • (D) Communications and Interpersonal Skills
  • (E) Digital Skills
  • (F) Economics
  • (G) Financial Literacy
  • (H) Professional Development

17
(C) Business Foundations
  • Understands fundamental business concepts that
    affect business decision making.
  • Business Concepts (C.01 C.09)
  • Business Activities (C.10 C.17)

18
(D) Communications and Interpersonal Skills
  • Understands concepts, strategies, and systems
    needed to interact effectively with others.
  • Fundamentals of Communication (D.01 D.16)
  • Staff Communications (D.17 D.20)
  • Ethics in Communication (D.21 D.22)
  • Group Working Relationships (D.23 D.26)
  • Dealing with Conflict (D.27 D.36)

19
(E) Digital Skills
  • Understands concepts and procedures needed for
    basic computer operations.
  • Computer Basics (E.01 E.10)
  • Computer Applications (E.11 E.19)

20
(F) Economics
  • Understands the economic principles and concepts
    fundamental to entrepreneurship/small-business
  • Basic Concepts (F.01 F.08)
  • Cost-Profit Relationships (F.09 F.14)
  • Economic Indicators/Trends (F.15 F.18)
  • Economic Systems (F.19 F.27)
  • International Concepts (F.28 F.32)

21
(G) Financial Literacy
  • Understands personal money-management concepts,
    procedures and strategies.
  • Money Basics (G.01 G.09)
  • Financial Services (G.10 G.14)
  • Personal Money Management (G.15 G.27)

22
(H) Professional Development
  • Understands concepts and strategies needed for
    career exploration, development, and growth.
  • Business Concepts (H.01 H.06)
  • Business Activities (H.07 H.18)

23
BUSINESS FUNCTIONS
  • The business activities performed by
    entrepreneurs in managing the business. Provide
    the day-to-day skills that are essential to the
    success of any business be it a home-based
    venture or a fast-growing corporation. They also
    provide the expertise that enables entrepreneurs,
    and future entrepreneurs, to see and create
    entrepreneurial opportunities.
  • (I) Financial Management
  • (J) Human Resource Management
  • (K) Information Management
  • (L) Marketing Management
  • (M) Operation Management
  • (N) Risk Management
  • (O) Strategic Management

24
(I) Financial Management
  • Understands the financial concepts and tools used
    in making business decisions.
  • Accounting (I.01 I.07)
  • Finance (I.08 I.21)
  • Money Management (I.22 I.28)

25
(J) Human Resource Management
  • Understands the concepts, systems, and strategies
    needed to acquire, motivate, develop, and
    terminate staff.
  • Organizing (J.01 J.05)
  • Staffing (J.06 J.12)
  • Training/Development (J.13 J.15)
  • Morale/Motivation (J.16 J.21)
  • Assessment (J.22 J.26)

26
(K) Information Management
  • Understands the concepts, systems, and tools
    needed to access, process, maintain, evaluate,
    and disseminate information for business
    decision-making.
  • Record Keeping (K.01 K.06)
  • Technology (K.07 K.14)
  • Information Acquisition (K.15 K.18)

27
(L) Marketing Management
  • Understands the concepts, processes, and systems
    needed to determine and satisfy customer
    needs/wants/expectations, meet business
    goals/objectives, and create new product/service
    ideas.
  • Product/Service Creation (L.01 L.11)
  • Marketing-Information Management (L.12 L.21)
  • Promotion (L.22 L.32)
  • Pricing (L.33 L.38)
  • Selling (L.39 L.57)

28
(M) Operations Management
  • Understands the processes and systems implemented
    to facilitate daily business operations.
  • Business Systems (M.01 M.09)
  • Channel Management (M.10 M.12)
  • Purchasing/Procurement (M.13 M.20)
  • Daily Operations (M.21 M.23)

29
(N) Risk Management
  • Understands the concepts, strategies, and systems
    that businesses implement and enforce to minimize
    loss.
  • Business Risks (N.01 N.13)
  • Legal Considerations (N.14 N.21)

30
(O) Strategic Management
  • Understands the processes, strategies, and
    systems needed to guide the overall business
    organization.
  • Planning (O.01 O.09)
  • Controlling (O.10 O.15)

31
Sample Standard and Performance Indicator
  • Ready Skills
  • (C) Business Foundations
  •  
  • STANDARD
  • Understands fundamental business concepts that
    affect business decision making
  •  
  • PERFORMANCE INDICATOR(S)
  • C.08 Explain the nature of managerial
    ethicsC.09 Describe the need for and impact of
    ethical business practices

32
Sample Matrix - Elementary
  • Market Place for Kids www.MarketplaceOfIdeas.org
  • A statewide program in North Dakota and
    Minnesota.
  • Demonstrates how elementary and middle school
    students can work in teams to learn about
    Critical Thinking, Innovation, and Creative
    Problem Solving.
  • Sample Lessons
  • Innovative Thinking Model Motels
  • Entrepreneurship 119 Ways for Kids to Make
    Money
  • Inventions 8 Steps to Inventing
  • Adventures in Agriculture From Corn to Plastic
  • Utilizing the Internet in Entrepreneurship
  • Energy Education Lemon Power

33
Sample Matrix Youth and Adults
  • GoVenture Business and Life Simulations by
    MediaSpark. www.goventure.net
    1-800-331-2282
  • A line of international award-winning software
    simulations that offer fun, fast, and effective
    experiential learning in subjects such as
    business and entrepreneurship, investment and
    finance, and career and life skills.
  • With GoVenture software simulations, learners
    dont just learn about business, they live it by
    starting and running their own virtual businesses
    on a computer.
  • Similar to how pilots train using flight
    simulators, highly visual and realistic GoVenture
    simulations enable youth and adults to gain years
    of experience in minutes.

34
Sample Matrix - Secondary
  • Buchholz High School Entrepreneurship
    AcademyGainesville, FL
  • Approximately 200 students. A four-year elective
    program.
  • Course sequence Principles of Entrepreneurship,
    Business Management and Law, Business Ownership,
    and Retail Essentials.
  • The classroom takes on the corporate environment
    as students are encouraged
  • to think outside the box,
  • develop leadership skills,
  • demonstrate economic concepts,
  • utilize technology,
  • become risk takers,
  • form partnerships with the business community,
    and
  • experience every aspect of a business through a
    variety of business/entrepreneurship simulations

35
Sample Matrix Post Secondary
  • Springfield Technical Community College
  • Student Business Incubator, Springfield, MA
    www.stcc.mass.edu
  • A program to bridge the gap between academics and
    real world business experience that assists
    students in starting and growing businesses. To
    be eligible for inclusion in the incubator the
    individual must be a student. Critical assistance
    is provided to overcome the odds of business
    failure.
  • Sample Lessons
  • Networking - the Basis for your Business Tomorrow
  • Sales and the Sales Process How to Create
    Relationships with your Customers
  • Marketing on a Shoestring Innovation and
    Strategy
  • Financing a Business with little money but lots
    of potential
  • Quickbooks for Businesses
  • Strategic Planning for Today, Tomorrow and Beyond

36
Sample Matrix Post Secondary
  • Entrepreneurship Center at Purdue University
    Calumet
  • Hammond, IN
  • ecenter_at_calumet.purdue.edu
  • Adult entrepreneurs participate for 15 months in
    weekly sessions addressing
  • Management, Marketing, Accounting, Finance,
    Personnel, Strategic Planning, Business Law, and
    Other Workplace Issues.
  • A structured forum in which participants apply
    entrepreneurial skills to a Client Company
  • A Roundtable of the business owners serve as an
    advisory committee for each others business.

37
Sample Matrix Adult Education
  • Rhode Island MicroEnterprise Association
    www.rimicroenterprise.org
  • Began in 1999 to serve low and moderate income
    adults.
  • Conduct workshops in 20 sites statewide, about 50
    workshops per year.
  • FY 3 they helped create 53 new RI businesses, and
    from the 53 new businesses 22 more jobs were
    created.
  • Workshops feature Business Planning, Marketing,
    and Financing
  • According to AEO (Association for Enterprise
    Opportunity) they are the most efficient and
    cost effective model in the SMA (State Micro
    Association) world.

38
The Toolkit
  • Visit the Consortium for Entrepreneurship
    Education website to access the FREE Standards
    Toolkit
  • www.entre-ed.org

39
Toolkit Contents
  • Importance of Entrepreneurship Education
  • Benefits of Entrepreneurship Education
  • Nurturing the Entrepreneurial Spirit
  • The Standards
  • Overview
  • Summary
  • Detail
  • Curriculum
  • Educational Issues
  • Examples
  • Sources
  • Testimonials
  • About the Consortium for Entrepreneurship
    Education
  • Our Sponsors
  • Research Process
  • Overview
  • Focus Groups
  • Validation
  • Bibliography
  • National Entrepreneur Advisory Council (NEAC)
  • FAQ
  • Helpful Downloads

40
Consortium for Entrepreneurship Education
  • Recognized as the national leader in advocating
    entrepreneurship education.
  • Champions entrepreneurship education and provides
    advocacy, leadership, networking, technical
    assistance, and resources across all levels and
    disciplines of education, promoting quality
    practices and programs.
  • A national membership organization for leaders
    advocating entrepreneurship education, composed
    of national, state and local educational agencies
    and organizations.
  • Join us! www.entre-ed.org

41
Entrepreneurship Education Forum
  • The MAGIC of Entrepreneurship . . .
  • Dreams Do Come True!
  • Join entrepreneurship education leaders from
    across the US and internationally.
  • Orlando, FL
  • November 5 8, 2005
  • SCHOLARSHIPS AVAILABLE FOR TEACHERS
  • Join us! Details at www.entre-ed.org

42
Accelerating Entrepreneurship Everywhere!
Consortium for Entrepreneurship
Education www.entre-ed.org
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