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EDUCATIONAL TELEVISION/ YOUTH MEDIA LEARNING NETWORK Documentary Video Production Institute for Teachers

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EDUCATIONAL TELEVISION/ YOUTH MEDIA LEARNING NETWORK Documentary Video Production Institute for Teachers Frank W. Baker fbaker1346_at_aol.com Media Literacy Clearinghouse – PowerPoint PPT presentation

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Title: EDUCATIONAL TELEVISION/ YOUTH MEDIA LEARNING NETWORK Documentary Video Production Institute for Teachers


1
EDUCATIONAL TELEVISION/
YOUTH MEDIA LEARNING NETWORK Documentary
Video Production Institute for Teachers
  • Frank W. Bakerfbaker1346_at_aol.comMedia Literacy
    Clearinghouse
  • www.frankwbaker.com

June 17, 2008
2
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3
Media Literacy
4
Media Literacy
  • Media literacy is concerned with helping
    students develop an informed and critical
    understanding of the nature of mass media, the
    techniques used by them, and the impact of these
    techniques. More specifically, it is education
    that aims to increase the students' understanding
    and enjoyment of how the media work, how they
    produce meaning, how they are organized, and how
    they construct reality. Media literacy also aims
    to provide students with the ability to create
    media products. 

Source Media Literacy Resource Guide, Ministry
of Education Ontario, 1997
5
ML in SC Teaching Standards
  • Revised ELA Standards
    Guiding Principle 8 An effective English
    language arts curriculum provides for literacy in
    all forms of mediato prepare students to live in
  • an information rich society.

6
Media literacy in SC Standards
ELA Social Studies Health
Grade 6Create persuasive writings such as print advertisements and commercial scripts that develop a central idea with supporting evidence and use language appropriate for the specific audience. Grade 5 Significance of pop culture and mass mediaGrade 7 Explain the role of propaganda Grade 8 the rise of mass mediaEconomics the influence of advertising Standard 4Analyze the influence of personal beliefs, culture, media, technology and other factors on healthGrade 8 analyze advertising messages related to alcohol and tobacco
7
Media Literacy Core Concepts
  • All media are constructions
  • Media are languages with their own rules
  • Media convey values and points of view
  • Audiences negotiate meaning
  • Media power and profit

Source The Center for Media Literacy
8
Media LiteracyCritical Thinking Questions
  • Who produced/created/paid for the message?
  • Why was it made? (purpose)
  • Who was it made for? (target audience)
  • What techniques are used to get attention
    increase believability?
  • Who or what was omitted and why?
  • What lifestyles or values are promoted/left out?
  • Where can I go to get more info?

9
Visual literacy
  • Lets apply the critical thinking questions to a
    series of still imagesGo to Franks
    websitewww.frankwbaker.com and look for the
    category IS SEEING BELIEVING?

10
Thinking like advertisers
  • Who is my audience?
  • How will I reach them?
  • Can I associate my product with someone famous or
    some famous event?
  • What do they know about my product?
  • What do I want them to know?
  • How can I get them to purchase?

11
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12
http//www.knowitall.org/artopia/media/artcritic/
critical/index.html
13
Languages of TV Film
  • Cameras
  • Lights
  • Sound (includes music)
  • Editing (aka post production)
  • Set Design
  • Actors non-verbal expression costume

14
Scriptwriting
  • "If video is how we are communicating and
    persuading in this new century, why aren't more
    students writing screenplays as part of their
    schoolwork?" 

Heidi Hayes JacobsEducation Consultant
15
Simple TV Script
VIDEO AUDIO
everything seen everything heard
16
Analyzing Moving Images
Cell phone Script
John McCainToy ad
KING (feature film)
17
From Page to Screen
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21
The grocery store scene
22
Actual Storyboards
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