EDUCATIONAL TELEVISION/ YOUTH MEDIA LEARNING NETWORK Documentary Video Production Institute for Teachers

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EDUCATIONAL TELEVISION/
YOUTH MEDIA LEARNING NETWORK Documentary
Video Production Institute for Teachers

• Frank W. Bakerfbaker1346_at_aol.comMedia Literacy
  Clearinghouse
• www.frankwbaker.com

June 17, 2008
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Media Literacy
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Media Literacy

• Media literacy is concerned with helping
  students develop an informed and critical
  understanding of the nature of mass media, the
  techniques used by them, and the impact of these
  techniques. More specifically, it is education
  that aims to increase the students' understanding
  and enjoyment of how the media work, how they
  produce meaning, how they are organized, and how
  they construct reality. Media literacy also aims
  to provide students with the ability to create
  media products. 

Source Media Literacy Resource Guide, Ministry
of Education Ontario, 1997
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ML in SC Teaching Standards

• Revised ELA Standards
  Guiding Principle 8 An effective English
  language arts curriculum provides for literacy in
  all forms of mediato prepare students to live in
• an information rich society.

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Media literacy in SC Standards
ELA Social Studies Health
Grade 6Create persuasive writings such as print advertisements and commercial scripts that develop a central idea with supporting evidence and use language appropriate for the specific audience. Grade 5 Significance of pop culture and mass mediaGrade 7 Explain the role of propaganda Grade 8 the rise of mass mediaEconomics the influence of advertising Standard 4Analyze the influence of personal beliefs, culture, media, technology and other factors on healthGrade 8 analyze advertising messages related to alcohol and tobacco
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Media Literacy Core Concepts

• All media are constructions
• Media are languages with their own rules
• Media convey values and points of view
• Audiences negotiate meaning
• Media power and profit

Source The Center for Media Literacy
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Media LiteracyCritical Thinking Questions

• Who produced/created/paid for the message?
• Why was it made? (purpose)
• Who was it made for? (target audience)
• What techniques are used to get attention
  increase believability?
• Who or what was omitted and why?
• What lifestyles or values are promoted/left out?
• Where can I go to get more info?

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Visual literacy

• Lets apply the critical thinking questions to a
  series of still imagesGo to Franks
  websitewww.frankwbaker.com and look for the
  category IS SEEING BELIEVING?

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Thinking like advertisers

• Who is my audience?
• How will I reach them?
• Can I associate my product with someone famous or
  some famous event?
• What do they know about my product?
• What do I want them to know?
• How can I get them to purchase?

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http//www.knowitall.org/artopia/media/artcritic/
critical/index.html
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Languages of TV Film

• Cameras
• Lights
• Sound (includes music)
• Editing (aka post production)
• Set Design
• Actors non-verbal expression costume

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Scriptwriting

• "If video is how we are communicating and
  persuading in this new century, why aren't more
  students writing screenplays as part of their
  schoolwork?" 

Heidi Hayes JacobsEducation Consultant
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Simple TV Script
VIDEO AUDIO
everything seen everything heard
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Analyzing Moving Images
Cell phone Script
John McCainToy ad
KING (feature film)
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From Page to Screen
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The grocery store scene
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Actual Storyboards