Media Literacy On A Shoestring: A Critical Framework and Practical Applications for Teaching Multimodal Literacy

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Media Literacy On A ShoestringA Critical
Framework and Practical Applications for
Teaching Multimodal Literacy

• Jeff Share Ian Aronson Frank
  Bakerjshare_at_ucla.edu ian.aronson_at_nyu.edu
  fbaker1346_at_aol.com

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• One of my major criticisms of todays public
  education system is that it fails to recognize
  and address young peoples attraction to media.

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Teaching about film

• "If people aren't taught the language of sound
  and images, shouldn't they be considered as
  illiterate as if they left college without being
  able to read or write?"

George Lucasfilm director
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Teaching about film

• Movies, advertisements, and all other visual
  media are tools teachers need to use and media we
  must master if we are to maintain our credibility
  in the coming years.Jim Burke, fromThe
  English Teachers Companion

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Teaching about film

• If video is how we are communicating and
  persuading in this new century, why aren't more
  students writing screenplays as part of their
  schoolwork?"

Heidi Hayes Jacobs
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Media Literacy On A Shoestring

• Abundance of publications which feature motion
  pictures and which appeal to young people

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What do standards sayabout film literacy?

• NCTE/IRA Standards6.  Students
  apply knowledge of language structure, language
  conventions (e.g., spelling and punctuation),
  media techniques, figurative language, and genre
  to create, critique, and discuss print and
  non-print texts.

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What do standards sayabout film literacy?

• K-2 Knows different elements from films, videos,
  television, and other visual media that appeal to
  him or her
• 6-8 Understands how symbols, images, sound, and
  other conventions are used in visual media
• 9-12 Understands the influence of different
  factors on media production, distribution, and
  advertisingUnderstands the relationship between
  media andthe production/marketing of related
  products

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What do standards sayabout film literacy?

• Middle School Film Standards
• Film language
• Historical cultural contexts
• Production creative expression
• Viewers response aesthetic valuing
• Cross curricular connections

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From Novel to Film
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What do we want students tounderstand about
creating a film?

• The language of film
• Camera
• Lights
• Sound (includes music)
• Editing (including special effects)
• Set design
• Actors expressions wardrobe

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Academy Awards

• Best Director
• Cinematographer
• Art Direction (sets)
• Best Screenwriter
• Best Costume Design
• Film Editing
• Makeup
• Music

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No category for storyboards
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Visual thinking

• Have students read a passage from a novel
• Introduce them to screenplays
• Help them understand what is missing from a
  screenplay script
• Introduce the role of storyboards
• Have them create their own storyboards

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• Grocery store scene

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Winn Dixie Storyboards
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http//www.frankwbaker.com/motion_pictures.htm
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Recent texts about movies
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• Visit the NCTE
• 21st Century Literacy Center
• Located at
• 1C01/05

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