????????????????? (Health Promotion)

1
??????????????????????????????????????????????????
???????????????????

• ??.??.?????? ???????

2
???????????????????????

• ??????????
• ????????????????????????? ???????????????
  ??????????? ?????????????????????
• ????????????????? (Health Promotion)
• ????????????????????????????????????? ???????????
  ????????????? ???????????????????????

3

• ?????? ??????? ????????????????????
  ?????????????? ????????????????????????????????
  ??????????????????????????????????????????

4
??????????????? (Health Model)
Health
Physical
Negative ill - health
Positive
Mental
Social
True Well - being
Ill ness Disease Disability etc.
Fitness
5
??????????????? (Health Determinant)
???????????????????? ?????????? ?????
???????????? ??? ???
??????????????????? ???????? ????? ??????
???????????? ???????????????? ???
??????????????? ???? ??? ???????????
?????????? ???????? ???
?????? ??? ?? ?????? ?????? ??? ?????
?????????????????? ?????????????????
????????????? ???????? ????????????? ???
6
1. ?????????????? (Person)
1.1 ???? 1.2 ??? 1.3 ????????? 1.4 ????????
7
2. ??????????? (Environment)

• 2.1 ???????????????????? (Physical Environment)
• ???????????????????
• ?????
• ????????????
• ???
• ?????
• ?????

8
2. ??????????? (Environment)

• 2.2 ??????????????????? (Social Environment)
• ????????
• ????????
• ????????
• ?????????????

9
3. ?????????????????? (Health Service)
????????????????? ????????????? ????????
????????????? ???
10
3. ?????????????????? (Health Service)

• ???????? ( Accessibility)
• ?????? (Quality)
• 3. ???????? ( Equity)
• 4. ??????????? (Efficiency)
• 5. ?????????? ( Accountability)

11
??????????????? (Health determinant)
12
???????????????????????
13
????????

• ??????? ?????????????????????????????????????????
  ??????????????????????????????????????????????????
  ??????????? ????????????????????????????????
  ????????????????? ??????????????????????????
  ??????????????????????????????????????????????????
  ??????? ??????????????????????????????????????
  ????????????????????????????????????????????????
  ??????????????????????????????????????????????????
  ????????????????????????????????????
  ??????????????????????????????????????????????????
  ????????????? ???????????????????????????????????
  ??????????????????????? ?????????????????????????
  ?????????????? ?????????????? ???????????????
  (Ottawa Charter, ?????? WHO, 1996)

14
???????????????????????

• ??????????????????????????????????????????????????
  ??????????
• 1 ????????????????????????????????????????
  (Building Healthy Public Policy)
• 2 ?????????????????????????????????????????????
  (Creative Supportive Environment)
• 3 ????????????????????????????????? (Strengthen
  Community Action)
• 4 ??????????????????? (Developed Personal Skill)
  
• 5 ???????????????????????????? (Reorient Health
  Service)

15
????????????????????????
6. SPORT CULTURE 5.CITIES 4. COMMUNITIES 3.
WORKPLACES 2. SCHOOLS 1. FAMILIES
KEY SETTIG
ENHANCEMENT
STRATEGIES
1. TOBACCO USE 2. ALCOHOL USE 3. DIETARY
HABIT 4. PHYSICAL ACTIVITY 5. SAFETY
BEHAVIOR 6. SCREENING EARY DETECTION HEART
HEALTH MENTAL HEALTH DENTAL HEALTH SEXUAL HEALTH
1.HEALTH EDUCATION / PUBLIC
INFORMATION 2. SOCIAL MARKETING ADVOCACY3.
3.COALITION BUILDING 4. COMMUNITY
DEVELOPMENT 5. PREVENTIVE HEALTH
SERVICE 6. LEGISLATION/ REGULATION 7. FISCAL
POLICY
CHILDREN ADOLESCENTS MEN WOMEN DISABILITY ELDERY
16
??????????????

• ???????? ??????? ??????????????????????????????
  ????????????????????????

17
??????????????????

• ????????????????????? (Cognitive Domain)
• ???????????????????? (Affective Domain)
• ?????????? ??????????? ?????? ??????????
  ????????? ??????? ???

18
????????????????????

• ?????????????????? (Prevention behavior)
• ???????????????????????????? (Illness behavior)
• ??????????????????????????????? (Sick role
  behavior)

19
???????????????????????

• 1. ??????????????????????
• 2. ?????????????????????????
• 3. ????????????????????????????????
• 5. ???????????????????????????
• 6. ??????????????????????
• 7.?????????????????????????
• 8. ?????????????????????????

20

?????????????????????????????????????

• ???????? ??????????????????????
• ??????????? ?????????????????????????????????????
  ?????????
• ??????????? ??????????????????????????????????????
  ??????????????????????????

21
?????????????????????????????????

• ??????????????????????????????????????????????????
  ??
• ?????????????????????? (In-depth interview )
• ?????????????

22
????????????????

• ??????????????????????????? ??? PRECEDE framework
• ????????????????????????????????????????? ??????
• PRECEDE PROCEED Model
• Theory of Reason Action
• Health Belief Model (HBM)
• Social Support
• Social learning Theory (SLT)
• Empowerment Education Model
• Trans theoretical Model (Stage of change)
• Self help group

23
???????????????????

• ???????????
• ??????????????????????????
• ????????????????????
• ??????????????????????

24
?????? ???????????????????????

• ????????????????????
• ?????????????????????????????????????
• ??????????????????????
• ???????????????????
• ?????????????? ????? ????????????????

25
??????????????????????????

• ??????????????? Model for Health Education
  Planning (MHPE) ???????? 6 ???? ???
• ??????? 1 (Phase 1 Initiate) ????????????????????
  ????????
• 1.????????????????????????????????????????????????
  ???
• 2. ??????????????
• 3. ????????????????????????????????????????????

26
??????????????????????????

• ??????? 2 (Phase 2 Need Assessment)
  ???????????????????????? ?????????????????????????
  ???????????????????????????????
  ??????????????????????????????????????????????????
  ?
• ??????? 3 (Phase 3 Goal Setting)
  ??????????????????????????????????????????????????
  ?????????? ???????????????????????????????????????
  ????????????????????????????????????

27
??????????????????????????

• ??????? 4 (Phase 4 Planning and Programming)
  ??????????????????? ????????????????
  ?????????????????????????????
• ??????? 5 (Phase 5 Implementations)
  ???????????????????????????????????
• ??????? 6 (Phase 6 Evaluation)
  ?????????????????