Social Media Marketing for your Small Business

1
Social Media Marketing for your Small Business
2
(No Transcript)
3
(No Transcript)
4
Why is Social Media so important?
Connect your with customers Brand your
business Promote your service or product Increase
traffic to your website Increase Sales through
online conversions
5
Whats out there?
Platforms
6
Facebook
Facts
Allows registered users to create profiles,
upload photos and videos, send messages and keep
in touch with customers. As of May 1, 2013
Facebook has 1.11 billion monthly active users
and 751 million mobile users.
7
Getting Started on Facebook
Create a page instead of a profile
8
(No Transcript)
9
Yelp
Facts
Allows users to write a reviews of any local
business. 4 out of 5 users visit Yelp with the
intent to buy. (Nielsen)
10
Getting Started on Yelp
Claim your business. Basics - About - Photos of
your business - Message all reviewers
11
Star Rating Price Range Hours Map
12
Pinterest
Facts
Pinterest is a visual pin board that allows users
to share interesting content they find on the
web. Started in 2010, Pinterest is the fastest
growing social media network ever.
13
Getting Started on Pinterest
Create a business profile. Basics - Upload
company logo/product photos - Create boards and
repin! - Follow relevant people - Consistent
updates
14
(No Transcript)
15
Which one is best for my business?
Platforms
16
Product Age Gender
Location Lifestyle B2B or B2C
17
How To Measure
Results
18

Content is king ? Followers Consistency Insights
and Analytics
LIKES COMMENTS SHARE REACH
19
Insights
Analytics
20
How to budget?
Costs
21
(No Transcript)
22
(No Transcript)