Social Media Marketing Strategy Every New Business Must Know

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4 Pillars of Social Media Marketing Strategy
Every New Business Must Know

• Its 2021 and there are umpteen businesses that
  are yet to tap the power of social media
  marketing to grow their business. As a
  leading social media marketing company in
  Hyderabad that has helped many businesses grow
  their brand from the ground-up, we can attest to
  the fact that this happens more often for new
  businesses, primarily due to one of the below two
  reasons
• 1. A business gets on social media, expects rapid
  results straight away, but are left disappointed
  and shift their focus from social media.2. A
  business hits off well initially, but gets stuck
  in old methods, do not reap any results and
  move-on.More often than not both the above
  cases happen when a business lacks a solid social
  media marketing strategy to achieve its goals.
  You may generate engaging content with cool
  creatives and promote them on all the social
  media platforms but you will surely still fall
  short of your goals, without a social media
  marketing strategy.

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4 Pillars of Social Media Marketing Strategy
Every New Business Must Know

• If you are a small and medium business that
  belongs to the above category but are looking to
  improve your social media game then we have
  already made a basic guide on changes you can
  make, here. If you are still falling short of
  reaching your goals, then you must revaluate your
  social media strategy but the first step is to
  know what in the first place a social media
  strategy is, and this might be your lucky day.
• In this blog here, we help you understand the key
  elements of social media strategy for new
  businesses read on
• A social media strategy is the basic plan that
  guides your social media marketing in the right
  direction to your goal which for a new business
  is to build an identity, make your brand likable
  to your prospective customers and forge a
  connection with your audience.If you are a new
  business looking to accomplish the above goals,
  we urge you to focus on four basic elements of a
  social media strategy

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4 Pillars of Social Media Marketing Strategy
Every New Business Must Know

• 1. Understand your target sector of the audience
• There is no point raking-in so many followers who
  are not your prospective customers identifying
  your target audience is the first step of social
  media strategy as it dictates everything from the
  right channels to target, your social media
  content, its tone, visuals, and whatnot.Finding
  the targeted set of the audience makes it easy to
  connect with them by tailoring your content that
  directly address their requirements and problems
  through brand messaging, which is our next key
  element in social media marketing strategy.

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4 Pillars of Social Media Marketing Strategy
Every New Business Must Know

• 2. Brand Messaging
• While the first step is finding your potential
  customers to whom your services appeal, the
  second step is to build a specific messaging
  framework that guides all your communication and
  marketing efforts to your audience across all
  channels.
• The brand messaging framework encapsulates your
  brands underlying value proposition and also the
  language (tone, style) used in the messaging
  framework that aligns with your target audience.
  It is essential to create a consistent customer
  experience while perfectly projecting yourself to
  the audience as you want to be projected.
• To perfect your brand messaging you must look at
  your brand from internal, external and
  competitive angles to prepare the following
  statements

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4 Pillars of Social Media Marketing Strategy
Every New Business Must Know

• Brand Promise  What your customers can expect
  from your brand. Brand Positioning Statement 
  What you do to whom, how your product/service
  fills the need of your market and what
  differentiates you from others.Mission
  Statement  Your goals and how you wish to
  accomplish them.Tone of voice  Identify the
  tone of voice that aligns with your target
  audience formal or casual/playful.Elevator
  Pitch  Describes your business accurately and
  succinctly in 20-30 secondsBrand Pillars 
  Identify not more than three selling points of
  your product/service that provides unique value
  to your customers and sets you apart.Headline
  Benefits and Supporting Examples  Headline
  benefits of each brand pillar with examples
  help you reinforce these ideas into your content
  for your audience.Crafting the above statement
  gives you clarity over your band messaging in
  social media marketing. You dont have to write
  to them, you can work with a social media
  marketing company in Hyderabad that helps you
  articulate and communicate your ideas, and craft
  a brand messaging framework for you.

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4 Pillars of Social Media Marketing Strategy
Every New Business Must Know

• 3. Brand Aesthetics
• Brand aesthetics is all about bringing the above
  brand messaging into the visual realm to create a
  clear consistent theme, look and feel to help
  your audience differentiate and recognize your
  brand instantly. Brand aesthetics can encapsulate
  logo size placement, typefaces, font styles,
  image guidelines, colour palette and more.
  A social media marketing company with the right
  set of visual artists and graphic designers can
  perfectly get this job done with the inputs of
  the business owner.
• 4. Brand Tone Voice
• While brand aesthetics is brand messaging in a
  visual medium, brand tone and voice is about
  translating your messaging with the right use of
  language and vocabulary. With brand messaging as
  your guiding light your social media
  marketing team must develop a consistent tone and
  voice that aligns with our target audience and
  their beliefs to create the right experience when
  they come across your brand on social media.

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4 Pillars of Social Media Marketing Strategy
Every New Business Must Know

• Targeting the right set of audiences, crafting a
  brand messaging framework, developing your brand
  aesthetics and executing everything with the
  right tone and voice are the key aspects
  of social media marketing strategy. If you are a
  new business you must be aware of these critical
  aspects before you start your social media
  marketing if you aim to convert your budding
  business into a successful brand and trigger
  online sales. Being one of the best social media
  marketing companies in Hyderabad, Samskriti
  Business Solutions has been helping new
  businesses with their social media marketing for
  more than a decade now. Our experienced social
  media marketers are experts in crafting and
  executing a perfect social media marketing
  strategy to build your brand from the ground-up.
  If you are a new business looking for social
  media marketing services in Hyderabad.

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