Social Media Marketing for Small and Medium-sized Enterprises

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I feel like my business is too small to make an
actual impact online.
We know our customers, and they know where to
?nd us.
There is a popular misconception among small and
medium-sized business owners that social media
cant help them. The problem with that belief is
that its short-sighted. Sure, it might be great
to have an established customer base. But, whats
the guarantee they are here to stay? If and when
they leave, how do you acquire new
customers? Gone are the days when billboards and
advertising ruled the roost. Now, word of mouth
marketing reigns supreme again, albeit in the
form of social media marketing. In a business
environment that has already made the transition
to digital and outbound marketing, social media
marketing is a natural by-product. And, you would
be sorry not to make the most of it. Regardless
of the size of your business, effective social
media marketing can work wonders for it.
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Advantages of Social Media Marketing
Social media marketing brings plenty of bene?ts
to the table.Some of them include
Increased Lead Generation
Social media is a convenient avenue for customers
to express their interest in your product without
actually committing to purchase it. If you offer
a good enough incentive, theyll be happy to sign
up. For example, Facebooks ads are designed to
generate more leads. They enable you to take
action with just a couple of taps. Take a look at
the ad below for instance- By making it so easy
to book a test drive, Renault UK found that these
ads cost 7.9 times lesser per lead.
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Increased Brand Awareness
A staggering 3.48 billion people are on social
media. Thats nearly half the worlds
population. If youre a small business owner,
you could potentially reach several thousands of
users, of which, some will definitely be
interested in your product.
Still worried that nobody is going to want your
product? Keep in mind that 60 of Instagram users
say they discover new products on the platform.
Click to tweet
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Personalized Customer Relationships
Social media might build bridges, but social
media marketing burns them. The most popular
brands have a personal connection with their
audience.
Click to tweet
Social media provides an opportunity for leads to
contact you directly. It also helps you get a
thorough understanding of their viewpoints and
needs. If theyre happy with your services, you
can be sure youll hear about it through their
own social media profiles!
Social media can
revolutionize your startup.
Discover how
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How to Use Social Media Marketing
Now that you know why learn how! It can be
challenging to build an audience from scratch,
and a while before you start seeing results. But
that doesnt mean you shouldnt try. Heres how
you can use social media marketing for either a
small or medium-sized business
Have a clearly de?ned plan
In terms of planning, social media marketing for
a small business is no different from a large
one. To plan well, you need to
Set SMART goals (Speci?c, Measurable, Attainable,
Relevant, Timely)
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Know your competitors, their products, and their
audience thoroughly
Create a calendar to post content that is in tune
with your audiences expectation
Post content that combines educative information
with tasteful advertising
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Choose the right platform
There are hundreds of social media platforms and
knowing which one to use can be tricky. Based on
the nature of your content, platforms can be
Social review websites Yelp, Four Square
Social media news websites Reddit
Social media networking sites Facebook, LinkedIn
Social media Picture and Video Sharing Sites
Instagram, YouTube
Micro-blogging websites Twitter, Tumblr
Choose the best platform for your business based
on your needs and audience requirements.
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Engage with your audience
Engagement goes far beyond replying to messages
and comments on your page. Here are some ways to
boost engagement on your page
Encourage user-generated content This increases
exposure, strengthens relationships and helps
bring in new customers.
Partner with in?uencers
Influencers share healthy engagement levels with
their followers, and those endorsing your product
can open the doors to a whole new base of
customers.
Organize competitions
Host online contests where the winner gets your
product for free. They will be glad to talk about
that experience, and happier to endorse your
business.
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Take the help of automation
With the help of marketing automation and CRM
software, you can take your social media
marketing game to the next level. Utilize tools
such as HootSuite to
Schedule posts in advance
Respond to messages on time
Manage your advertising
Boost your highest performing content
Embrace marketing automation services
Get started
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Conclusion
Social media marketing is for everyone! Even the
basis of all B2B interactions can only be made
possible when people interact with one
another. And social media gives you just the
perfect excuse for that! Its now easier than
ever for marketers to find and target their
audience. Add to the mix what a satisfied
customers praise is worth on social media. As
long as you make all the right moves, your
business will succeed. Did you find this post
informative? Subscribe to our blogs to learn
more about social media marketing and its immense
potential! Share your thoughts in the comment
section below. If you enjoyed this read, do share
it with your colleagues and acquaintances online!

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