Targeted towards the affluent India Today Readers

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Targeted towards the affluent India Today
Readers in Top 5 Metros Mumbai, Delhi,
Kolkatta, Chennai and Bangalore
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Industry Snapshot
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Highlights of FICCI Survey

• The Survey reflects the changing dynamics of
  consumer behaviour luxury goods are now being
  perceived as necessities with higher disposable
  incomes being spent on lifestyle products.
• There is a discernible shift in the consumers
  preference in favour of technologically superior
  branded higher-end products.
• Most importantly the demand being spurred by
  increasing consumer awareness and preference for
  new models.
• Attractive consumer loans with easy emi formats
  have added to the surge in demands.
• VISA had a whopping 66 jump in credit purchases
  in 2006.

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The trends indicate an upswing in spends on Home
Improvement
For India a 38 reflects a huge opportunity
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In other words

• The Home Design market is growing exponentially.
• The industry is valued currently at Rs. 65,000
  crores.

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High consumer confidence

• Who is this consumer?

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The Target The New Urban Indian

• who is as fussy about his environment as his
  wardrobe and wants the perfect look inside and
  out

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HOW DOES THIS MAKE BUSINESS SENSE?
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India Today - HOME

• A closer look at the profile
• Through NRS 06

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IT - HOME reach is 13 times the existing reach in
this category
Reach of any English Magazine 31 lacs
IT Reach 14.9 lacs
Reach of any Home/Int./Decor Mag. 1.22 lacs
TG 20, All Individuals,5 Metros (Any home /
Int / décor mag include Design Digest / Design
Today / Inside Outside / Home Review)
Source NRS 06
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IT - HOME reach is nearly 3 times the existing
reach in this category
Reach of any English Magazine 31 lacs
IT Reach 14.9 lacs
Reach of any Ent. Mags. 6.42 lacs
TG 20, All Individuals, 5 Metros (Any
Entertainment mags include Cine Blitz / Filmfare
/ Stardust)
Source NRS 06
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IT - HOME reach is 25 more than the combined
reach of all Woman Centric Mags
Reach of any English Magazine 31 lacs
IT Reach 14.9 lacs
Reach of all Woman centric Mags. 11.85 lacs
TG 20, All Individuals, 5 Metros (All Woman
Centric mags include Cine Blitz /Cosmo / Femina
/ Filmfare / New Woman / Savvy / Society /
Stardust / Womans Era)
Source NRS 06
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The profile that matters !
SEC C
SEC D
SEC B
SEC A
SEC D
NRS 06
SEC C
SEC A
SEC B
NRS 05

• The SEC A reach has increased by 26.5
• The reach in the age group 35-44 has grown
  maximum by 35
• The reach in the people owning house having ½
  rooms has grown by a massive 196

Source NRS 05 and 06
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India Today HOME

• The only Home Interiors magazine
• Day 1 circulation of more than 2.82 lac copies
• A total readership of 14.9 lac readers(20) in 5
  Top Metros.
• IT HOME has expanded the HI market from B2B to
  B2C.

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India Today 5 Metro

• A closer look at the profile
• through NRS 06

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India Today EnglishDemographic dispersion 5 M
62 of India Todays Readers are in the key
decision making 20-44 age group
65 of India Todays readers in 5 Metro are
Graduates and above
Almost one in every 5 people in the
Officers/Exec. category read India Today
Source NRS 2006 Topline Study
Profiles are based on 5 Metro Readership of India
Today English
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Comparing Reach and Cost Efficiency with

• Design Digest
• Design Today
• Cine Blitz
• Femina
• Filmfare
• New Woman
• Inside Outside
• Society
• Stardust
• Womens Era

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Comparing Reach and Cost EfficiencyAll Adults,
SEC A, 5 Metro
Rship(000)
CPT
India Today (HOME) leads the readership chart
with over 1.3 million readers. Total readership
constitutes of about 16.3 of the total reading
population, which is the highest compared with
the nearest competitor.
Source NRS 06
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Comparing Reach and Cost EfficiencyAll Adults,
SEC A, 5 Metro, OEB/SEP
India Today (HOME) leads the readership chart
with 5.4 Lakh readers and delivers minimum CPT.
Total readership constitutes of about 23.2 of
the total reading audience.
Source NRS 06
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5 Metro Comparison for house owners with
5 rooms and above in SEC AB
India Today is read by 50 of the total target
audience.
Source NRS 06
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5 Metro Comparison for house owners with
4 rooms SEC AB
India Today is read by 42 of the total target
audience.
Source NRS 06
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5 Metro Comparison for house owners with
3 rooms in SEC AB
India Today is read by 46 of the total target
audience.
Source NRS 06
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Comparing Reach and Cost Efficiency with
Lifestyle and women-centric magazines

• Cine Blitz
• Cosmopolitan
• Femina
• Filmfare
• New Woman
• Savy
• Society
• Stardust
• Womens Era

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Comparing Reach and Cost EfficiencyFemales, SEC
A, 5 Metro, Compared with Womens Magazines
NRS 06
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Comparing Reach and Cost EfficiencyFemales, SEC
AB, 5 Metro, Compared with Womens Magazines
NRS 06
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Comparing Reach and Cost EfficiencyFemales, SEC
A, 5 Metro, OEB/SEP
NRS 06
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Comparing Reach and Cost EfficiencyFemales, SEC
AB, 5 Metro, OEB/SEP
NRS 06
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5 Metro Comparison for house owners with
5 rooms and above in SEC AB (Households)
India Today is read by 52 of the total target
audience.
Source NRS 06
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5 Metro Comparison for house owners with
4 rooms SEC AB (Households)
India Today is read by 45 of the total target
audience.
Source NRS 06
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5 Metro Comparison for house owners with
3 rooms in SEC AB (Households)
India Today is read by 49 of the total target
audience.
Source NRS 06